Once legal adversaries, Louis Vuitton and Supreme went on to form one of the most successful partnerships between a luxury brand and a premium label, adding sheen to both. Image credit: Louis Vuitton
How competitive brands can work profitably together
Posted Bya Luxury Daily columnistOn In Events/Causes,Featured,Industry sectors,News,Retail | No 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","iv":"dab812a781e7256a7ace047209808765","s":"ef8e9c44015ac989"}