Once legal adversaries, Louis Vuitton and Supreme went on to form one of the most successful partnerships between a luxury brand and a premium label, adding sheen to both. Image credit: Louis Vuitton How competitive brands can work profitably together
Posted Bya Luxury Daily columnistOn In Events/Causes,Featured,Industry sectors,News,Retail | No Comments
Once legal adversaries, Louis Vuitton and Supreme went on to form one of the most successful partnerships between a luxury brand and a premium label, adding sheen to both. Image credit: Louis Vuitton {"ct":"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","iv":"6a5949b5e55445ab423b389e3c0727a4","s":"8bb78fa98fb9c798"}