How digitally-connected products support brand authenticity
Posted ByKatie TamolaOn In Advertising,Apparel and accessories,Commerce,Featured,Industry sectors,News,Retail,Software and technology | No 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34mZMZNqvH7GKCwsplxjakpOW5+IpVDuG05OQdTgBuRHaiHRHHe8lK24AfJdqfFsBh2pGGHEM3WHZNQbtVJwECDjE+7q0IAySlggxJTmlMhN3e3ByeXn9fxr1Ws\/uMR74y5TR1bauOnS0r4159kjC5dE2l3GIn6nKVEKlkrYKVPhvHersSrWO8y+\/CWTg3HhCj8e\/izA4l4p33tb+gIfA1U2XJJU4RbPPMRzwNWCK\/+d1Y0ebBxY0jIt7vRiTUadOVOOP01g3UZ1ABeu6HlXocy3WmNR+GdLbB2Tpa03oIJXeOru6Ew9B18znZPUoLpUumaTkHYtM5ZMIClyCDjVrTmpuSAemiqxmKqaG8UnByqBoxFqFw1196ZVO1vT+Wqov7I+YPBZNRQTDyuaNGjklSXkY0kQ2GvBRME7D\/NNAXfAVr1OzRx1ydCXOJJV9956IWqDkLkCHzA5TY3RayWnBOh2DvyoAmvMkV20CpkIIF1EuXBFliix60vpZIgLQwE7UVC78Ur9Sxi22+YYrBNHMTkKetavnVKJqdGJtgVF6Bh6n0iG0Sfm7JvnhEU0W60vxnpIDCQ6mzSQ91PZ8CMTo1x5i1h55WNNZGCoIMEZjQuIwEvJYBaRRKgt3YDcJ+kJL4YwzAtIfScNvIKyDtvZep9IVSa+zW9UFSHxOTTy4ERso6\/3ekZVs2nlZuX6FqyiicSJCQkTbgBESBum56UC0rb7M9RtSxfBjG5TVbPM4Nh6qe6ZvAdjtYqqMO1I4N0hsGVMl9F6q6PkgQAjCeoH8Rwja58CHlD8SUbTlDY\/sBkMRlkcaIflWesq1I5wf0z7\/zGKgsGt3NLj08KLjqisznAvAI9n2XMV3eoR6r\/zHCBTyJZiybfBAVGdSuTYxWbdv8pAEww+NPgdX5OUfkXsA0Og4VY7BDbDqS3jOYr4PLkfaYuAOGATIuVfQjxNuI8Zp8oETVvbv96\/AaegRnrIa\/\/g7+Ok\/j4kWEzPTcbJ7Q\/6QKwY755sgK2nknuOR2Q4Ouv+86GY5ioQDwxNZ3mWwuvxMO7\/YjjN4gZ\/vLuXEqQwwPZUbBwaLlN2w8TRTLdDM9NcGC+G5ZKCfZn4890+uBtkmMY\/+1kTEGQZmg+GV9N7FmFPQH7rlow4lFqU9YxjBDZUXp7oF1EMdBnsu3Q63YQl3d43vPVo0WwEPbqIsdcRG3JHaiQhA2+P\/2jgvC8IpaFRmRcfxagA7hfUy6pc3fy2fnKeJDWy\/Lob5YhoJUWmX1tsv\/iUJLR4ok5Ud9p7iCBXKUh9Pv3xOzCTqgG9SGGlxs2rwSVKlBS270Hf34BBn9\/26xTyP4siXQTnoQZ24cXUki0P5lIJ8A1DAzW+ptUqLHw1Q2FOMKSmiimQEYDblLMn6PabTLtggBtmVeBqaGOBwIR1ZXDIu\/kY6uqgcnznJwtklZcNNaEiAuhzYE5M7OzaMn6A8ykp9G9QojaW\/xedE\/Pxki2veyxwmRgQodEi+GFDdXLF+WfU+zId8ZqpOIHkVjM8vAI0cQtgljxXsKqX00mwXyLVrqPbRBriCfR4lvfMu4k5HFkNDu4xbCD1dbQBK+HXQp2msG+xx9Cgs+ks648UbIzhql6cmlKLoX1b\/0V2iLquuZu3SFliqvCpnChn0sUnf3laeu0KkwPIZ1jOujPaK3IIO8gYaqeP3QLvS6XVIg7zLpF76PHTeTXfXo4iknNg70ZucGauPAAlalpOlwYwRSiGCRxfMh099QItos3qdK2p0LZSyCyK6ZYg\/uYk4KwDz91+jiNTauw20T+L+4ZHv1Af71IUrZrYsagAnsM1RR2xk\/3adR5qjYYMv1VOTn+Zglq3ZZPCvUkN8t2mV3+Z9FO3mu0imNOVOjlvEiu4b9sqr0wGwnGdmhse2ThEyYgTaX56nz0w1p59HZ4GLFlToRfJ+wVRD8dKDteAGddzXSNounBaN5i3tmwIOBt6aZdtgbCo7lscxwkRNGGs6v0B7RrqFWgL2kWBmdT4v6bbWkQ5ToqeXHls\/w0\/79y5RlTXUSYalkoVzAb49xAlKqaakMyeCremWH0vluUJgX3mDKV4QZOH6k2RlV34G7v5cA2GCkFSBe\/vXeYD6vu65vWlfeTiQOR5dr4EAP5hQOis+lWMGHBMTb1fck92iobChr42So+z3fGGlwV\/D9GK8jjEUUN48OpT5PGwMwYzVB5ZTYeBMjcVQmaRpZnnFx6jr9yaHzhk+X8MngCjbT844rW61ZNq43IkCbUTavNBPBFn22PIl3EVpWQajMcHaDPbK+hVQn\/kV\/Qr5QqJfWE0NjB1bu6ZvWsUD8+NfAB6v9eoJwWT\/4e7J6uf4EgI6DvkB6fl\/Tfh8ejgLKGuTIzoK28GW+1wazYRXHwdB6KGxFQB8qlBehZoxhGDTf+QMucY6ApNC8pYftpKfZ\/VblRIC1dkRjGqm0DYHHDrk3taOFy7OlnV56sEr4oVRCKJCc1X++D0ylaKnubciLNX+TToYdyDZJ+2YobJPcBQCALGujhckRRDzuvfMaaR66urpxJ6JoiAPQ9BTP0vy8D1D6dtxRwK4PDalA9wOt5suUzB+y1FzPJm17grcUKu+\/ApQJwC+QH1BcCTG9HB\/Pq63nRBcJVrOQplWDNqr776l4IdlCBFhuXuZzmFeMtncgLaIruh0XDkxUEUuS8gKXB1pj3Zz10cE3UEEARDX2VZ2rH1Qtke5oF\/ILhPT1slkvmup\/1vNwXmrxtBwE2sv54to8DCjVB67Y0CKJ8U3LULqjWZHzfAEltx6jcMvAJmr\/Mdwk1E1rxsJ7UvHGtM9AXF7sQgovY7oXQabMycNXBNdEgmPftGFJpsMaOtMzuN10VsJEcz8BTUcgJ89tmJtxKEUq31w7k9eDXo8U7O3FcV0SSig\/US\/9c406OrMHZ629sHtDuqjf0J05yPFe5EahDxuvxvxqa9neF4L6ddowksaSSFAhUsWdr0JqU2prBKDQoIaPLuZmIUrMREHg+tyRUFL4vzRgfdi8TNeYzSNdqNjbTDb\/04Z0dJKF5ePNLXcVat7RSkPrUWvNGXW9CLrJyKGxScKZwOIa3sVP+I3xc8wBjlpqiNRlWJiSW+bihYvCm6C5rVhY95uWzYrIG4SDRHmKdBuc9hAkIONBTOAEihCUlMWbx8hy3XSzw8qFWLUdsUN6O6I9\/N+SNChxa\/oMGPFUNTc3mAxPQkryN6zLwLlYb8u1sfmvM3h8MtGtK4i5epvGvovRdwt3NqLS0I2CrJl2CilzOvkVSUeGNBBhSIg2Bgat7xhJJz6xdkJCLVZm10jRZ1uInMdEBoG5jIurweDs+6USJ9piCT3qgQ0bs9jV4xqyDK8\/TTHvkGwG8Og3c7ZxdOyRykiQgFjtLDs0PG39R5K8A6kWL65vypUqXMokCBo\/7YLTPmxZXE1tobjnxhCqlcKV0YAU\/47G1HyFyJOcr\/ZuRZcLJUPZZKj2qK4LhYhtXcyFqELt9LHkZ9faTXuJ6u7\/uakIEdxYcn0O\/Z532KcEP9SMoD2\/yH+N1xsrAADecO3vucEt\/L\/azABf9kbKNZXqgflE0QomcTv8HEhbWsGQsIOFyGt0hnA+GI5HaQ\/2Inif4N2RG4o\/+YbCkUzBA4ja8tCimirZob5y6pAaEoAI3GIFZvYwNFhVAQaT4uyTKyQFFq56isTUeKthR2ACegwklpUY7FDkCbVzWo4uvSxqHbfvgQ43jwput1arbSOdg4VMPl9h4NB0ioMTYbc9mh86DtWqGjOnPVpfa2MVNpmsX7c9\/wfMxCJRKT\/OKJblQK4hyrTRVjs9busqM6pJ\/ujF1KjV1m3tchSIH74oXnU2dWxrwF9g4++EAfIhcVi5c0TXHuNdWXyF07T7m7lrD33vTcPkbAElNF34rLifZwTxvfoxRCSIzeP3lHMjTpXbQMPFvJ0\/65mzrjVuV+AgO0IsHzboCytw2aZesQqKED4HPrVQhDPLC2H2iGy0qhKVk6uobf8weSD8fajS9312XCBSVihd+647LGhMRQv4DRVvZaV4Pj8tOtNpVN\/myPuSwSeB7C\/7STuKOejVwhq6fPIvKJwZo0geewcnrdpOeMo0iuQfWJiKjhTYt1uHQXYeEunlW3CnS0Oa1Z6rguOd\/5mJ9D\/DhfAXMfggiMFcpPIMlClT8qM3yWgr3jrJnojkPGM2I4Cm6kkOwWLkIw\/ZMq+hnHloRdYPRXbnEmC98nh\/WyeItpqHZZ67la5CEXVtQVqN98hfMsK+hW+zF4JY7\/MSIu7hVqVxXBI3H8C1ljsVuIZaWpMHkxMYYtOATYZZb0iP60kMM1p1gsTpfjXaqHs6duPAt8\/5\/CWNbMtyyc04BBtmhKuk33A4w2Mls6yUpwciR7ejziuipkM4Ma6B3zGi9IGFjHBQgVc0LVfb+omwcvLYRkjQGdVcrV3HO4SO5DV8EYnQw5oyz3gC2GBBvsENv8T+S0Q38Iaw1dXULnH+VAWVIVdbTX5mE038JpKOzMWbBi5xww+WyHg8SV9J\/iTkDeAkWgvY6IWZhdGELh41Q7os2Yl\/d\/6dYDSzOWQg5DM7gD1Jk79q5chzqdeBx2AGia4E\/A0MJKkB1rrk47p42utm6QkqOWs3r4LCiL6nf3gI1st5iwVi5Q4CBA0O3KbeMvuZ6P3FaxVlSde\/JHvIVov5udlqUEsOUXKQLywxJZGDMyFrIPq1xX3XOdyMmCrmGogg5rTbzkO3oLMd1HR579Evo9PD1xgVRIuV\/w6k65P62N+hZ4z+Fk6vg940C4TJb+FdoVx87ck\/YMd1V5q5zsfHMo02aJu+Px56GbTHuebSYHiiAsfjyh8AIjlPa8WfgdAEMiw7TtkHA43l7I7h\/eNsiTKeOAcCwZIMVlBAcYEce8\/8MLK3pnQnkcRVou3zFPNUrTHdqpPMEB7qV79Aa9I2yI6xKY1PsF7AsuzDeplul+P5HFD8KkPukBftPiCkUIW3BjeswlxxtdeR4U\/14M0O9v8dWAKw5YYgFUDeUoeZ2A7Rec+DUDwDRvXi8aMyzap6AFzGxPmhIDHvNCqSBhaQQnWoah\/xZ+fVjf\/TAHIOY1jMXeEsZSzd3+htcgt9ws7Hwgms0uw7CXQboY\/mIs\/WB4KWqvhzQvhXmU9suRhUl52YWzjrrS3C7aZ6haJNsjHdZuyidZ8xI+","iv":"c6caca120cfe5870da6acd5ea08c6a5e","s":"7530c1ef4d5d76ac"}