How digitally-connected products support brand authenticity
Posted ByKatie TamolaOn In Advertising,Apparel and accessories,Commerce,Featured,Industry sectors,News,Retail,Software and technology | No Comments{"ct":"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","iv":"22be37cd1d974f3bdb4aa126fa8c2ee9","s":"133054b9ac8534de"}
