How digitally-connected products support brand authenticity
Posted ByKatie TamolaOn In Advertising,Apparel and accessories,Commerce,Featured,Industry sectors,News,Retail,Software and technology | No Comments{"ct":"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","iv":"ffccc11c6d3caf052401bd97fb4ce822","s":"387277d6ef8c0fbf"}
