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How does Hermès define its innovation?

Hermès is clear: Innovation is a state of mind at its company. Image credit: Hermès Hermès is clear: Innovation is a state of mind at its company. Image credit: Hermès

 

French fashion and leather goods giant Hermès has gone to some pains to explain its take on innovation as rivals LVMH and Kering group brands up the ante in touting their craftsmanship, quality, creativity and bespoke elements.