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How do luxury consumers stand to benefit from Farfetch’s YNAP acquisition?

YNAP stands to gain Farfetch's hybrid retail model as a byproduct of its acquisition, according to Farfetch CEO José Neves. Image credit: Farfetch


As news of online retailer Farfetch's recent acquisition of Yoox Net-a-Porter (YNAP) from Swiss luxury conglomerate Richemont makes its rounds, so too must considerations for the common denominator demographic between all parties involved.