How email helps emerging luxury labels to outperform legacy brands
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion | No Comments{"ct":"Whu6j7c9y7HZrZxSQgNjSmpo5UZQV13pJ\/cZIfZBIlPlYGeh+Ur9L4qIrOZRwcdjiEjXNcIE8ijaxCxoH\/nTLOS6EJoJ96dzaWNvhpIru9JBPW8hisq5\/2kNKhcb0Zbn+gdUXu+dUbLK2bTHeUOFdtN4ZiTbQrbecUsvSAII+rWrljwG+ddsbAylD52JQH0rEo5JBG6dh6HM\/90aH2P8UZDMekpvhP40J2KJpYde8ajrOQg+hviOellHOpIj0ydb77dvezZV83leddmnmanwizSf3Mi0uo0bTpGbir388\/wzrTJztSdS0e7qWpyweTohnCTylg0qao4+igaDW9lGziTbdD3mrgTwYSur++X7itpK2kA6Fda30x6GpwPAerWaa1gHRdVMOQJkgaNatEfUqszhMStNAkGFydd2KOniHqrB76vbacyG\/JtmCKm4xrttzlFaFT3Z1g3RNWEOtz7iQD\/pXZvheMuldJXUQW3oxe5lsGzL8\/IAry6Bd91hc+sO3pCsMR7DGV1mn1gtRCSyyxNn6ezFsak1nanl6n7VoJmS+co7pkswNIDkx\/CsaYaqhlVeO6XgbzWADtzG4FzcEfEcq\/xFeBAFEPC6DKdkbzZXuZDlSuBZpiFxucoSibRpY8yLh6TuM4UT5NGWawPD4edP2cVnnCJSrsltA2IKJQDm7t84+lUznjEnTG\/KroqBMOgYKrB35qbjD1OUIj4Fulw1z85FqSiVnzRoitkKkKroGgNCEcHA5ub9AuWxC7+LLwVIBfTEseD7r3rQLa+udlwjbWtF9qHUgTlhNYYNM1V3pfmMNw3T\/BmgVFOM4WIPNKpOG6lN6gBiz\/AjLJG15vO2hhthKoqcl+xcOIFMjm6Gj7og0eEHZX5JOILqjW\/tfet8CyXjVLRVQFSlFlG1RTKfxscEvL\/O3xNVvgbcVoa+0R745T57BcPMJkxvALdGCT7BfsIc7u7XaYvEtSRWQW21lqaiQI9t+BXG64UDg9PyXJEBx16y7UEspNaH39A0S8KljrznooCCmgwF3Vu2WFJ32W7kunyNEDZX\/1jlGWrBqvAejO2o+Qc5oRDC7c6xHqOlmJ+f9OFGWleofHY\/Qg3R+Usp9VLr098rxCcAm4MHAEUpRhwT6YXnjoUrGOB4UaxiS6pf0KFDsNJDxf4IE\/1TLx7evTfrNcvwZkQWGIv3IBAnO2cewHqf52NhRmU4BmCVEvT1rVz\/QbULbcoiDNvgTkRY95epf0f6z+5A2Y\/n884RG3QG5\/f0+VOtDdBU44ykfr3FMQ666Ps2k0rNgkhHsaOEb4N2JJL3Wt\/hKoXZJC8lW8wSI61C+\/WXRXcxjbwjKmARwKC7NBx1uarA34MPo226w6vtMQTAvVb5Dku\/xHhuFs9pQ2hAcG7jub9MDZNYIuwGwPEppEiZ8UvHNv1uh8W6FFv8cZypnQJC4HoRpfPyOdoOVvoz26NxKHX3oz2Jjo+Ea7RuKf5EHo7Kb8oRhPJK6icuiJACejOfb2\/nx36XAp2HXwcizF2vDUzSmhm3ui9MYC\/moYynsea7eedQlbhjq9jNiPw8jXFqabNJ0taI8X961C3xghpm8zghWq95Qu2drxlwfFzEJndPRUKr+w53CpNkV\/lhmNdvS87pptYBGjy0B030r8E30+7d+LqG4+5g6tAGDOTQZhIRQqWq+UTtx7mmJb0lgKFBlBmiKHJL9ycb9yHHP4Q90Xl0eIAKaM3JQBqsVvB6bIKMxGO2zeqMjNGVHO8bSOnBmFj6z8QLyxpmnhtKC1Fbd7hd\/I5zZt2S31YjKt7dAUwHz20NjB5TE1IJAjhJBYYeC8XFS3TYGy17iO4KkcmGCHfhGmCwM6Ak1\/DFnQYlpRlg+YnPPukRbkr3Wxrm6jnP\/FDXwgkS+DZWnD7luWjlXFC\/Hni5mY4V5oPkX5hp1xu0+9mtCcit5lUX\/AH68hACFaymTyrDwSezNPpYuKY\/0HuvLkFcDR3dhZdO+QlTzo6VS\/E4l\/IOgWhQzCSJefMzbF+kJKSFE9Kg61hJxJHeWvRrpzLG7MM2osmi1bwcaH1r\/E+c65UcsUpmwXrrTfmdSl1q4svVgOuAHgoYKNYf\/oNnmelclldfR9+6+4hKXm5Ua1Bjj+gaH2Fix3ryTH2G1J3VSja0bh14jgMY5mcmFQTPy5zq8R82DurXiRikJNk+KVbXcfv+dlpnn0OkmEtQXJpryy6GWWgqDbjRhzjLaLjFzoG6DxdylvPhyN+wpHgyztNAsC5S59kuu20Fx\/s2WE+JvG6a8Nxt7dwebdsBpenxLnYNhdfMn4yJacZVLlVzgDaXe7PRT4gILFpVJmf6C2LGlzYGQT6LEZNhPlU58bqUEmtygjcm4+66+iVCvXNFYbVIuC0hmdVXNxX9QDjfM+UGvlVqoZwRZYu4Xll3NfVMQL1od4QPynSPccgZ1Q2FXNhrrAg1EgY8V54AIc4ahCm8IrSnNf1qq7Le\/5JGJpFyC2wQqwqtclquSek1RZFUhteKAgDhSXEyP3AUsZEvXzvq8cR05P3geurLMnjcBtLqO0rEDYzid9PbkFQRNwLyNrT\/LNUm0t0hgXEAusgJrxv2sWzNHOlw7VpPhGb2KG+QmE0DszkcHYw3vY3MAH1IR86OYBq9D6VGGmuPMmwMhAOXVtvxPfe5VT\/udrXwNHoqPe50rT7yx09phNYS1R0KvkOlZGz0p5nK+nT0nvt9Xnp4BQWHG4tBVRPUlDWK6zb5pP6PCjh5okpWYRa+9D61rLc4RDAeBt8phw6WJDI+NAB5aU6E6tw91kRs1eBRFqtnWTRcckqC4ugvWQp6BbiZ0mmzmR3VKYy0pG4BwsG4\/CN4QhX01buyx1mOtuVUSczn+Y3CN9GPa35\/HsOKYcgAr1mYPIIQfjuJ9nbiclZzLUCffx5BurlAf1U4cSYSFMgWdKli2a1Frn\/9ctUhSTRIO9anpXzjuKoNU\/AXGZStxR3zXKpd5I6Uw1jrJz0Pd29fJKc\/bpjwqKJyz8ArXoMafBGQ0FAYBk\/DqR2FmKXYqcejwpi80ZOPf\/czHblSf4r0jMV59cFCZXvvIdbQ4ZbM36mfcV3Sx2Ama9cSb0Ey+RU91CK5gmN6zfVukLsXxEdXijcrDyq6JHHzz3nBkcMSnr+lODatwSxCTLrj26+XCD\/TG42AjNh7KbDhCG7CIGbScvBIuvEbSa2YvZ6\/rDms7SoEN9WHaGG4f\/brH0+IMGjZ+q4IR4j6hmHilolEkQKqeGZJZ7NPntd86kPFgyOQfELaJ7wDozT4fCT+HvD+zoERkz1qHb86xTKwRKDSccJ78MgdxYNmJTSAvzlS6EXnjajgxOnWeTIo1fiQxP4C1d1ZJdhMYNJe3Co2Jwj+ER9voOE882Tte+hXGY5hGdrOsNsoXXEENdBF50VfdhNkcT\/SppMQ0CIKbuFUkpuK4afxeB1mZhrVjuTcblwGoyj\/TjpOZqcmYv+t+GMF5CCEJkWDyNJbVSlFgHPH3Bt4AYkcvMgaVaCrNyai4QU0DfkwQaAYeWBtqwcmq\/UO9wHDsAur+cflNLhDo6LIEYmEsGoj6aJk\/0zRwl5oz7cJFZPqWrrvWznLAfLu3nJC2YOP4qPWhfwYilOdXZf7hZXUck5an20yyBO6HonI+CA0C6F+MRg4QbIG74RCN5Ys+q1nbRF6rZLYS7zSHZj+Ylq565yaDy1ZC\/c7XVJp9X+\/ATsdmBlp+gTOPUGLqYYNAcIc+qyTbv\/suDe\/qDuUvdBqMeZIx33vR3B9JBI6ZVRHHciXsftO2qOpfXzsAib2\/7KkJIQpy4mebTYHHksiOyKlVBRGwS+H\/gwCwpk\/Wg2BPPTOATzfO+be5E6ms1Fl68uIWWaSXGj0EXlXvhfHQw\/+\/+\/O5qCQDIUOw5yeoUGTr\/9RQSXRUxekyi\/QIpcdmDXRis+qLQe09UgKHaIiae5FjsDKMCZ8AquEVWgf6aqNp+G0rEGqc7jtj5Dk7wyFp5GH2CoXjzL27faM+4Q5cEYSLEY491ZYM61AoQ1VuddBGh39ltB\/TZFoIg5\/O8suuYO1C2tdlZ9TKWWbW6cl48RDMBseGagmbBhPEOKqCix4yNYcADzLpQpu4C1NhOsj1+lZPYHDE6wNHOogkaFrz06PHX7QamtLcw6kIZiwAwUXWEh+UFfNkpMVkS9S1tUbP1yhHXvPE6cJGm6LaigGIdCPIWc\/pnn6nJfq3foDT6Qt+heMnd5pw63lZ2\/IdfORESz0YWYKXWDS4D6xM0rz\/hvjgftay7lPx6Nb+UjoFxYyQbnr84il5ZxMjM961BmPCQ7FhimAyKonEAvH+3GWcU99Dqnbkk\/Pc3m1MIc95OK\/xWqpVsyOFaY+NbWA69mjyx4w6ByFRIL+tUiQLLdRaXnrmuK9VdzZdabVtvqn9W9LkzjfvFXu2t9kPH2Qf0fuvqKQU+nbmpbZW\/8YF+Ha8MoY\/4Osluqq6+PpxTfRfJcwMsyyx55G2UBHXUCcfl14m0e9g\/5fMRzVtHKCk0aB05AHihXHy4I45pioyG0ImMx\/RKWUEncFF3aXD5zgHhlSP4jV6xvPxAlN6Nxu4mHcDkZVtVI\/dPPvuKcMchJh0KZWS0rNfqU5uUajuYM3OHq2Bw\/8334kTO0pB+FRnA4uGTGNNoEDrPEgpiAVRdzJkCkJkoCVQNuURWECuBkt4mGOStoan8bg\/rcZUdxUO\/IUHXEjfG42NFp+Z3h84+jzTCZLEAl4wUfr70A5JJOCEJsUbsygmEh3FWQ4IOEin\/IkL6Dh59yXeuA3uPfnCqoB969j9QQ3WYz1wYa0adzSNGYAeKUTxRK5tyzcgeGFooQjiWXkvh3OGOI68gKjy4Jjd+mj461v606aG5Y9IYtDmg9MYNlK6usnNT0jnFHLCdYoJFxmMdxlIwlGSaEi5SLjsURytYWs5Lxa4WkT\/KTwfdMpp+YBACJOhEvoHqwN\/VS98MPrrZfk33idAWGu5sAl65nye68O+5rlI7Rg18d+XykU+y9Z7mUyblCE1UJCR3KnHkKpiRncxS93mXIVMZAOhruvQlKxYD9kU05mFqbJLzNfCjnZUXsS5k4\/GK7pYTPo2V\/+fsTZ4gU6Kemjf0N\/C3gTuyGdVKg5dKwKAype\/MzjSgBe4CG3Q0QlVIgPps2oPLHC82SKFouhQ\/ByA9wXRPsRSs863hNKBUWZPZivrW8gtNefNDCONyWHwUQgny6OrFD7fQoYY7jpuELZU8tSWDxq4fYFQwUA988gcDn8GluPPJ1qmw+i60zRe\/u7XkpM\/c\/sipTisuVJ593oq2ercojFCStJM90bHIEd\/I5mR\/Bh3V29TlS1Gh9Mrjp+mcyf+5717pISCAqT9gnaiSpaRN2lSMr+7KAK8r9jMwQBy7AYk4S9qPZlbYIfiYpYXhLeOVVJ9Oic\/VWPdaG6gce5Eu0JfaJAOi0KXqJ6Ei6Cop0GoeQ\/hKtN5qHHV+S001OfJWqgq\/gmkWBuZUnUKIeVzHp3h9R2jyGZdXVwTH1D7+FWe7Ai1+9eAeT0syCtUIWPSY2EK7T2gHbP4uCzBFyNlAJynkvqJBewpvUjgp8upKfPQzdhmzIeuhF1p89xUglKB4FWapaSjRYDiC+UkYliZ9bLj6uOYXEEWvx\/0N4UntoWnohjdVYd794XQwfCLUr7AfaWS+i1qPrrgPsBgI7vjZiurSqFrA7WwBW+dkKn1h9YM2HU4r6dqssUvW9e\/gptz\/paia89X8Tatfxln0JWm778+3tYvOVo+kjrROEzHqatWS2l6wCTW0tzvwJUEX+9cw8GmJNkC31iWAtr9WXPAz1Aclk\/7ZzssJQoOq4hwWDC8vardWCeif+3TRg2HGYq7l7A+vr+IGKC40TOqwgpdhNTQqOP0L1t3yxOeSEyo7L7AivxjPZa7kKCV9cPaiQXTEoDECCmQ6OT5XAQnilmV8UahN+Mf3511+\/+ZxiLwlZNTnT6uThThj5OavijcEb9YnhaKMiKThsiAYX5u3FuluP9p4Uij5RDdS7JbLKcBqwq8cTsyxcV1hQtwZ+yM7oeUjZsj6ua5mKtongzvmEKAjDABGcWQeM+3rn+jdAN2GAPSHlabqt2NnW0Z9+QdUyAvq87K46L1dPIu8gFpoqoHkEhaNO\/FVbnLou6Vw7ckg5o4PZWHw6DNIsWvZBQytWSk4Q8+KFMY5iaMnYd6Us37ecT8tozBZpoFIoRD34Q53ERrzAseIEo9Ewn3HHXJi2jMfmpPrcteXAWZ2Qrzj5w3xLtWvd6hTmTqH8M\/0DnZjuFVB+efL7hvvqMrG\/S8T8Y4xHTsVU\/yMqKBRtCLnVtNZUBHirLnCSstcnlEPxRqjXWPYUDIdYTbkRW0BxVitbZrgJ8D1DAUqgaB1r1l8wzv7OGVKdkOERue9C0Z7XVjyrfQcuCYaiylbPb8eNE1Lc8pjXZFuGNKlpK1vdtLFYsvfUnUTq7UedyZpkmFPKQ5fFCXEkWrt+pfpqAekMwEq4XQsQK1Cjf388GcGNN9UucS2EddHFy7va8NyxpPbgxQ\/2YkMfVQeE=","iv":"51e37998c17b9ad1a92fc31cec9e3489","s":"24792e946afee4fb"}