How email helps emerging luxury labels to outperform legacy brands
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion | No Comments{"ct":"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","iv":"11bcebd3fa7afe8dab557a39fa7c4258","s":"68ff1d7758312f3e"}
Jamie Sutton is general manager of Americas at Omnisend