How email helps emerging luxury labels to outperform legacy brands
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion | No Comments{"ct":"LXPZLa2xy2+rJrrHA2J2DvRIAAHBgOGLdhEn5Wep036TF2xYLASjtLfdWkPsYSwdFJVgRpKtixBaty03dTUulFnAT\/YZrPBsClSOuxdTBfeZIKB3PSRiW58+tv+tmTGEzfxh6cXSGRWg\/FLaA0qcCMwwgKVADYWfzWqY8GNsjTam1OB9zpGm\/g\/Y6il7i7ebj7a4OrGceT7vs3kKw6xohWymdYwBF66b+YT0WQy1qzFo9QeEgxu0qRiqjQqKx9n1zBZlBeRzJ0YLAHgdqHi21HDo7YlnKfBsGvpAMOnIid0xRUqQHBbkllRZCmzX2qDbiBzwAurKINiAiv1Fw5HrtB5JV9aPFqN4KEOmKEaiw7e5+uvrZm8OYOC8B0+Qo7XG\/FBr7kwPH5eDTrmBbUvC2t9GKxU80uSt0WdSF8ztApe11\/E2Tyb7kOo1mXJ+lbPv+IqDXwV9Cn8UZC0mBwaXSIrTuaB\/f+4IDByGFK13cGTZfbLguY\/e6ylgPd2a0KXzhKp6soLxWnTYLqxNYctNg4GFlr9yNDeKKamy8eXJc2I5yhFDFk\/4z+5CiCROiAfxlmH2BVdZfSmh4SnJAFNBH4XoJnC0sfUJSC3ch+9nKmg8X1MJnStIvIgTJ1NbLCJc0yfHl1R3ude\/JNDRMyCX9REq4upeoT5X7awums2\/C4Wv33rgQML9NvRMH+PJH5OvTGrAO3kxrQdWAWtx7HTu6gUozwx27zW8\/KnXn45ctb9kjQ3K3i\/Cl4Z2EnWAsYI+J5U32UWpA\/L15vi+0TGJK6zbTuaVP8jjCEyrK8q269Bi3tTDDaECBxEA31tO\/n8g0V9Rq0d\/xklXEJv6JUElmjzcqg+5YZ7IJFDQghBWqPYx0Vu3eNmU4F5bxfqQUPdZn+xUK+No\/zFpUOnffj06wXiMiDc9+AX1M2KosbDty2rPNgF\/BYJuxYeQYPOG8uMBy1zlsiA5lqr74IhmhWk4WOer+zUuwD4efq2GvdvngtnbqVnMwGRwus9PCGEXs21rBn7queGHlVCLX0fKKtbRW\/7pu7q5dU4Znj+05kJp2rjyv\/f7chcNdsDMU4\/NEXZYFYCc+wI0GAH\/\/Irqj91H2Q7b431Ka+HW7POSr213iuqCIgledMEvCn5mw\/RGYYpaybYTKZhKH3lTGAEp7O8gjYwUZoqP802S87uaOZAcMpecF4rOfMHQ1tTxGp3hlMUgBYTL2nJBOQzwRaZBIpAhZZGmChwMKxPajyFbZUwik+jlaxWOuSf76OqHBeoEpaBcOvJ0TsCQPWa53P2GtIhYa98mRwGfhDwNn6oTt5Gz9NMN18rxWjq7SWp3XEQs9rK+rgLwbzVidXRXD+tS8EkuSJTSNk3C97DPt930\/04uf5IIEvZOPOSqaCj1NKyNA4ZBgtw4puZ57J6YEjzeTzogFMYc3+UYPVHk9uL0GxVZOYzA\/P8htxDTVgEBq\/nBh5oNVBhJnUVQTsqF45C2tCS8mJJebFpr0rfHiEOfASG6dCIkU3SdbzrMJRuRC\/ILrGcwISPvrAoEj\/M9AcirKvEdz1Fz2uCisU\/OB0db3\/TmksKd1DjNEVRwyl6qhr90fxlZj8droOhJKZfiAHBvT\/NQZ3DqdLShbxSzqgSAogY1F7U4aRZTyLwdn5W60I7d0fNCOW7ZHnohA\/XcE1HtO3XDcUeb6Gop8TTiXekt45Sa2y9WjZFghJeu+YXtmsluJhTaPjwhbWHkXXeF6aUAe+R33zklHJw\/zNYSisbpHeK00Bkdl\/jvn0n1ePlL1CJ\/Ft0+pIX\/GboEDApKNhAaxXevOZ9fb2qECaWK0B2zxWllhAubVhmnjIk6T0d1AIO5f5AWfyLHocRVLBj8PxqHs0Dzrm291HhEASGMNlXR4g1ZEQ1g0REUQZTb2B5zDbHBAq4CSrVfuqYRkgLPnXydIK7pr6VvRppHSdu+bZwXSfw2IX8Dx+r5dpUlPSZ2okF42r+VNrJiSfQempL+5OUotqNncN2IBjUuzX59t4r10mxCp2Gw+9mXdl7pH4J44XsRIWqSV3SveMpE5RIjrn2H75a4KWb+KG2bJi9\/JavlWqxa7bd3YKaPWXK355FxYQsPsauMEWThWpm2+DZVUGJOdKPS1nxm8EGmAmjNAmn0OcyEvI1HjcUmbTGslRMj9ydC5ntbJZHzulJ78mcf4\/T48nsVUqvPyUT9sE4SyWRwS+FXsAXM0BFOBaWRvIwizQ4E+RDl9zJcvoYD7IPEI4GohmPDc6Nci8UUnal0wDxY7vZVwSZii+xgI4YQ1rC4YvHbUn26ItnYDXl3m87gVc\/HEgmX7xIe3nXWgSdJgkQ0wkRT+68MITwHzM9Kuv5ZfcUXrw+nURH8L2au6fHZRiWZvkj3I+LyjXQL1IXWImXgI8cDx+HTfnuJZsCBwrfbS9J3BDNt0ov3tycT8vjO4I6rYM5Lr8TaXyB1gnnuWR7filUH12YcJDK5xgMUgzc8Uo6\/RwK7vR9hCeGyizocFyz9kauokJtaUsVu5\/MWNJFVSYy7AjqSIAe4cvcCT6rvspzk7NZlPXx3vourjthDQCn2yg7bX7MaNQsdCGoC89OkWA8+UhYgtR35yJhGNa7rat8CuTGc1dTTlmZOK4SMrsDyXFQPD120F8jrylZisgGd9tU0R4kchjlNSZZ5OC1jq49OCm84CPK8kwlks6R6xrx9Drw57dwli+5pmNk9fAnAcfE56vTeo8Am2iOT0swFfods8hpm7U8NBNzOz7Uc2xbhy2j80EzIBABLDYgTNWbtNuQMoUAK+rb0BYv3gkt5NaDhLn6DQDtQ9nkcRNmV9W6qx8gyNYYILTFcjC3In6iR7O01rh+mpXP7cNl2HYJTv6VcDgJNFE7E9+R889trv7bDJHx85qGX8mfQEO\/WweuG7xnujnaV9q3FhpC2WLHIMiMBxApcaY64jsheuEVAZOkG3w2BxdccOQo2o97uSXTsXCY\/oTAOgyI7SjHBrAukGlfDGP5dmeTM0qhDhTKd9WjKxyOswXEWdidFaUn92FEmGAQ8EpRdgaGGPdPksmNWP1JWR\/VkNBRNu1TkaumRCGAd6L+JopUi\/tLdVLZ+Mbpwa4h3jT68RjiBLQ3\/mabEYRKfGxlxiC2GbNcgnS2IllDeMimnk2iQkawy1IcIgb5Iija\/9Oec8uJccxd3yGyRsIbw8FmVnQAiU+l\/6v5ZAN6FqGzsK3VSBYZDOQUWmArqBjFjSKngTKPwSQCvI5vfcgeBXkPUaqNlxpeNPFidWdlGPO1jctbhUvU+iSmHDbMrQBoKpbsbJDrNDaWR7IEQd5arcKzePBSSdoUgP+5ofNvgHxMh8lLTBLLmmzrQ\/p7I3qKKMxBGHOTRVqbuYlQvN3QR7+4B6j6Y9xxmpRuPVtCfKK\/XzVoR5CPyhKBUCsLGDiHU0knrfL7jkqGrVTfrvWWQ0S+sMZtkU45ey35CeGeT9c2j6CSKhkzZkXcuveWZMZoKKUp8Y3nOUQhrMnUzom11gA6wiD8Ip+2O0yAPOdUnqkHCXTYiDJAZkaBBac2\/gl6\/VJoRCeNt95oTSz7sYR03L6WMrcKftCT69vhkkBedN5uBxXWxiBy\/Q64+ZHF+1CzsRLIYz1p0MrsGL2ZtbmUF+aUIVxP1lXc\/y0Tepwq4qrX5ku+VS1DLnSkOI5ef3P64iMYAqLLYaBhle3aQtHheUdEGPibprwSn\/VzDWSUGNNC7AcPwtqZPxn93ucMLDZ\/FqmhDSoKJQFkB7zfpcDDgNTVaf3M2DHgW86Uv9P8w9YY0yb96MCXkadAuth3MN0g68fpciS0cA3p3PHZZVNgCGiayMwGRapg8JgMFPVvpeOvt\/Ifp+SpA5\/BIoS8\/eq3\/fXI4HnN7sGfNbNtek+E97aAHQ0iuaqeQHuMljUjm9ZFvYexSZfPTzsICC3w9GLOMfGOAEOsRVus+XUALndvNB9sA9rGcxkTvfkE9C0O0BxTcw7cGiE\/bsqISjHu0xeuOWDx7t1DS+\/V9ApU3\/slSgVn9WNHb0bdt4CG6Z9w5YX7GEN+AQ7oChwsWoLuj99Q\/cBTy7+ejmTgGAWUnM+Y7FjrkKTRXshaCsnkFDkNwfTHnr5E+MRUteknYhQdwGF5TOfOsy0KhpJukaGQLwVyn18tgns79qRSpFkNePdEzXLmp\/XbiO770+z1Xvjjp\/q2lZ13lL7GAVoTYR0hQbHgQSjrfRkj1PJLJYZcVzwvBJXBYLqoQlcQjCdMG+zACEjizVmZP88mebXfw0ZI5D2mzUunwSfIfun3PkP8SfxbGzE0iG9+A+k8R4VlZXzDjR+ZkG1ufM1u79dy32gnVW2z0IJZw2ECFhudDRcP7t\/MatnFCREAOZ9aXXnl2KL\/7\/lxrsKGnky+iBvQKOWMg4ecm3onbJfWc3YiwYAWEk\/bt+GQTcAnXZp07Vt6+As6QciGu7ZT9vwTX3StpaoDW7RDLE\/VE9CSXLUzOpIt4BVo9FQutKE7mRHRCYybdxfl7olZzZlD2ebfZQCmPRcXmjikoX4tDd0vvsrEHCwhOd7KgRAwQou0GPduKD6HBXJukbX6GYemW2k\/9bmucyFpvS7W4R68LnKJ3zBtc\/L9FkdSXZWAbokJP4rDsNOZ40S7GbUnO\/w3nb4nch8NXYVWey8fQafnpbsZV8uWG+cJNnRRqWLcSXAp48NX90VyPIRm5mR4sVRNDr+YEpGq\/qWCtv5fYl1ct18ueJ7NJAZOc2OJazxqAZ1p7acM6o5zaClIENk7YWKuVBKvOM2hYol17bHYwNwOjbX25eRe5pJgGMZxJceX4TgjXmsLbb569lusRfGwtDstwwL9rb8K9pMBsedeh2OdbmLw7N9TEZbmehQsF+Tsun0FOEfY2BK\/ZYqn\/f5EZFgd1KjcEqo6cTLPDnPFMFVEne4PvzVDpMOpNiFFneAj5Mj1E7n1EYp4fWlTbmW8laZYr2GARj0zM0cecb3\/5+cBZOGxUFb0MfLMSZoEJME7Tod7oaqhiox1nUKFC5bPQGCv77LjAhKnHbcylsZvci1fxDwb+GvB52cvMZxeh36aXNvtDqMxUj88wfCUwuM4wrmTCfM6KcIbSeCXvu3zvGjDCV\/ZYdQGYDkAaazQYAJwnZXjKnTnHWYEAwwMSwVpNXhtG7ztiTzhphzxRM5n2ez+36QnMcFDTBh0nN5KAda0mL1rt7g8k9FqPOV7xWxp7+GZvE6NVKN1THhRE86o4MVuypVl9uhNr88aoFHun6MWKyYwYfb04Uh+BdfkFvcVb7VPpUxUFjuutvL\/95LlkBAn1KfitjBHwP3b068qe6\/AC9mIxB5LgFd28Me9UWwWUyTnBCoF8DBb3imXBp\/h88zdFLzX1oXS80bzeAAqdu8MZNIVayH5vfLuK1AnMZ0Cm\/rsVbb7+UaC5w4HfdrG1OLiD2kwGS8YNZqm+dnBex3AF7MaGUyYDQNtSdIEDHJRB7ZKlQEovNiViXtAu8EgvIcp6g0NJZ3zouK6BwSOK3M48jvS1BZwCVsUfKYHJVl1NBEvAjfFbz5O0RxAvR2limnG9lvOfW7XqaMATObD+qzEfwQCIp0RNI0BNdXMEmO8eqirDSfTdnk+1HhxKxMmqkqeafc8mnC1iUVm3S3RJxeaaHOHs7NAXNw1\/ODikh+IAMiONBymp8YvszxUcrI82bY522kxgzpqa9N4gWCkVIHFpwwBgjJVaVUot94qIvjurik\/qYVP3k0R\/FQ72bhCDDNgrCSrG1JcYRkzHia6XZzFYXYFMCT6jk9A7fD30rHl44SqHOUbtpPj9k6eY0Ar+eLQfnPZezqtB9+PnXWC70dSN0u3iuTAuPBxAl0oSZCzoNIs8Fow3BvWuHUgT6t5qvu4x7pcut39FquyWALRLhBMZeK6UBUr24GAJpwkZ46ewwgZJ7TTZ46dSBTgcKAVopIG9V74ZCrdXa8vVuIA7xLEhU8Tp35UAbOImlWT4nXz5+DHM\/KJnZ1ZzgQBQ2BmVwlIpYNTDqmxpIBdGT4ocr1Zoa83vHbHOVvM3eTO8kd08qyKaBvZ+nuiT9iu0KjijRDOsKlXxrASX6Ge99KSv8JDfJpxY\/m\/CeIdj\/vJtUUtzSKpmpSziGbufMxvaoMSYEAKRRWfUu9p3AeKK1hfHdyf1RT0L8I8xQ9id5InQTf4NG6YYymiIsb4V5x0AdP8c28pL110KdFvKSlEopVtDqc0TcmiCy\/om8a8T\/JZg2g41XA2ptw9JYoA55yfXcIJ5tkw3tUssYV8N3b4itbtD9ULCzna+6McScFz28mIRkEBqpMb08ISM2seC3IXV\/iWDa6jcfiD+ic7IVO4MHm7jk4ZR+np1fCy4JdW45vTAXaKF+hKy6nkqR01nsXixbTSSVtOBvu79gndwKUyB2MYcF2buDtz94s8UHAoijmU4mXiL2ymbHRP9q84KJ8HtQ6+wjhkNEwMxLLpF0kuWVqI0oAaPKkbaoXt23fvD896JLelkGOfa5fJrnQrIQVvVUuGYWYQhl5JzXrV3Harb884kS4KHyPwN9\/3ywcrqn+dMRLMuVIY=","iv":"2bb384c20cf0b4e27da74b856e638b6a","s":"4ff230cf9f0cc766"}
Jamie Sutton is general manager of Americas at Omnisend