How email helps emerging luxury labels to outperform legacy brands
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion | No Comments{"ct":"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","iv":"2b2c505dc0d8c150af73f4d266777574","s":"4c3cb2d0ce02d911"}
Jamie Sutton is general manager of Americas at Omnisend