How email helps emerging luxury labels to outperform legacy brands
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion | No Comments{"ct":"Gr8pxAWQmHdVGn9RFuCv\/ADBBrKcqQv0NUA4MR2sZxWe0iYsbZ\/wWP\/Copffvr2BYemqw0dIBOPZi5SUqptbduU77zmUJTwWvr+eMuyGfUoL1neIaFUjDIlU5jVqFaSuC0lYhv\/\/Zbs0NoHmaCMyEsg+oa67ykjjhyZtzyCEl3JubnNcj8E5J6IKxvo5FCuokHxjpIQggqJqzPFKSYCJsYwYeKg9U+ddIfCnkwc+Tqfi51FpLGGVHvqdn13OVYEPLVGix1qn7+GMvRy65BI+WailxXo\/dKN9pnZf\/S4ZoaXZMtACu12yKNlZPorgubMVu2KblMtCVLN4DFnYsAhmMKjZs\/\/OOD6vU1gybtljTEIr8ERaiAQfeEWmmc7r+6tBg0jnKbR1wyNN+pj+ugsCmus5yR5N3njxJKwJtEFEAFD0euUbUOIfzQjsvX4rhltbnhoDZyQ4rmtWR5kgekhThdURlzhct1uwEC5r0PXMO0ZjXuFfoJ34dqRAM7\/Q\/61gVv9ZFBHhSMLlfXPUV\/e\/V7ga3TKfu+QQvJ\/ovIBOTRQ+42h8Jb\/m2VqSnvzOb8CZR4NDl3gs0\/\/+GeZZe7mJjPwb9hadLDhU2zdje3qhbzJeq0On34UXfHcABMWaCywXhuIwigK\/faR8kl2iEp1+s\/Lp098bHICe0XtpazmU3fZTYX877FBVzdGl9R+gMnYYc2JROHmopz1NzaDfPcCYx7\/C1MDUTn+oRrg1EzX6Br6YKyG0yVk9yCuTwfPLHPrlOvLS58+BY9M4JRLuVJ4i5EM+Ro3eRwTvrhZ\/XbKKdIGQlMAHvbQmfxOy2ITC\/ZFodNIPgg5drqeaoubn5TvcqaSLGvmjx+96PxEnAL+SkXXRCdJWF1CROJ8TlMBRLE86SW5\/3miEH5iXDkHqr4Bt08ubQHdUs6by6wHLblQUyEWIWyeHAA8LH0NuzwzeFJkunv\/JTYFXEe05Mw3G9JJ5UxVattZFNK\/Vblo6uPUtKuM+MPtxMzZ5Q9MGnactMU1wNtXy2zLYTPTbCApzq\/bew\/dwCm3DdIKHlOHXeUzjt4yqJylQjdNZGH2XlZvS\/n479yC3gsFTKZSMpDVwsmwrk\/DoNbsSoCa5eanauBQU0+8eVL2gHnCYuR8F2cMowjrZO1S9he+R2FRMlrE0B5GWRj5vE+1dbJBuBevcr7pM6e\/ulKIYBvb\/v5VE5MHhWdaX9UyKFhjpK1CzRw1TVHZg43UTtU1vTfbLrWTcSfHqFgD0PyogOh3u27f\/PmRJ9OHM6TNr9J3lsAi3WVxYgkjc457Rw1\/DwFzKyImgUMUUQPjC9wlJH9Iut2LmgUsYaqv3wmlDInZn7DUDvhNdfVMWcZWyszmCJvVz9ksH+XYteYyhhMZkgUFYhgBJ+GrpH1bpIKhRjP96kzaAss7q1ORVevsWLkTEA7q9+7FXfGRxCAuZcnKS\/lPfSZX30AGXxTa6yKDZLQNcVPEBAQiYEs5np9rjltUHBCjnHNYu\/n9Onrh2c\/lCSaeqgb07OvbIZQY+EdIzgzly1cRfiEuHRoF8GrEyNYqCCJ3hCEjl9XRNZxJTdX6IOk8RzULgxCN3W638kGe3msnW+NL\/kmYZGs+ztYb4d6kKOepFDiOEX9qdzDyW8XHXS2nbedmjolgocsGfAUFbor+\/MD7hEL4wYaKlGql0C3VOY2AHPG\/BboxxBMH\/tImEn+RVGPLzXGysOhg423wufL2UpJeFmOSzgNLgX0K\/\/RkhrTiQNfLVUcXXreZ\/RiG6nizmWSnPI5taekmS9hvO43yE7nbrerjYZPXkJQRDSsEgzVpu1FnTtfsoXYKptCtFzCZEdEborb++d41b\/yUrgxFnbvuUbHPsuq01l9Yqxuf3cE5UzvlnsEHVMRwHNvbug4K\/zAxIhIjZwpxxjyfRkPwhC7luN0FaoLzx+bHDJtp7+nR77bYzydT6uH0wiEPU9zq\/+weYvP57oSeWkKaylaEPUtX9\/Gflt2V9AA\/amsiVe2DeqbXgc9RKNHojRW2G+TecXknYOM9I\/zo\/978+LWapyImyRgue4m0hqZVSZ1HBsT0FiSVaA0VuHoRoWODQxLT8d4IrBtKNvKY+SU5KUeh+bXAAeMjHXDaubfQ21iEBdVCaC4s6BB6SbZl2dMR3jD4w2rEwKbM998Fk89exP1v7VTJPFvodQaOuvrc68\/B7OTIG\/T+XG6ZS9IWgyES1Y9DZzKclgZ0OSfHHrwHeNyXJ2p8ZJXZy7z3Rf5JYTSHpKwfw4w+NidY7I2V+m8RZQjs76a8CCRWsi3ECFKpFu6n\/ryEwO1K2lX01pykfF\/\/KSaeMJphE+Y32ulyQKktEWur4s8CYjh3ZoGwfYOqfx\/mu3iJ5GY5GIHzRiK9WFR5cyvjFa78KRC7KoRe5LqUT6\/GegoJnaJh0yRCs5fbUjC7zIjPm5e1mdqKlIQ7rnxMDaw6Knbo77k82DjhxJK0b+pAP+I9yFF6VLBmcLKTkfgZCOCg4aXeHV663TtpPeO2pivzfnqDSy9XZD3n83amKuR3b0yiQgYf1x2WN1YQxIs9iAQJnEv3iiERgbl0\/dU61kI7BPbDC1VLw6+uBPLWh1qoBjllO1eT85tX6jO+ZHrzq0VbBscbWuWiyIoUDCcX0heXJfjVWMAKBsOcKA1edSHD3Nsf+MAzhgYESFPTa1w7JUj\/UK5fQ6YzCB8b3fvlYbHL2AfvLeS1Q0Iqk1pqjgB6QKr6y90myR1jjB6BqQ59BwtWEXxxqHLOUFIzwHEWAjaiHalPZNqSHhVMZgdvB8x7H25bnAXKIX0hPd2AaGnaoFH\/fnokZT2999SjsCPTatpM4xOHm1kOl00JuizvJFjjoL3MV6P7desdL\/VnY\/JLNuXGe9ldDjyImrD8mEhLf+UTi3Yt0skXK9KHMY5ii1H6G3X84umgSLo4Zw\/lQ5p9xwq9aQBi3\/HQYkQYf7h529lbKb15D80faHJ89hB2i46xrsJukoeSkGvbun6zsfJ8reGoCdOpy4M4YCbCicCkDZGP+Mtstv\/vbeP0+gAjum45wsy6LijUXYLC9CIBpwCU4XgXHdXi2FoZbuTwJdIfGgU96Jl\/Tu4O3a\/HeYpt9yZB55pS2lz6o8Q+00sbc8VlKiACgO03L\/m39TYbn7rpBZnCkC0vgIcX25fzsZkEeP5rlWGQJjQnTS1RP7i0awW1VPnOj332dYBPQwRP0vXCBnF\/R1NypIfw0gqQuSiCRQY0EAyVHJJGt7gFmnn3igCqYhRKuQg3j7xLHw6Dx0p9dcqGUCwSimnwTAfevjjmzlK19C1TDnfk+aH+4iyhs5Nckuvzu\/4wIC9RKUDVe0CAWfo3q8xFxf2B4\/Z9r\/ZYf3LzrEfTR2oXwIfXcbgI4+\/PWkJhMtm2qTkl9uQFtsJnLjrgS9r7RZuZW6xy4EujbNuppWRHb1lAAmeCcZ725qPss4C8kDxnkxswyPMliQ8ccgNnB5YxpiMdwhqoAp2JiLA7LUPZeMksLSIlwgKrF1z9I1jFUXA9BeCkEjgqcI0FUzN+BI4FfqMCvDuw3en30Kw31v7uQ75b4PGdTl5wlOT5lqNTGWeYLk1dHURCTS8Y0Y1H3sF2x4GNrOzYW9P5PnyBikYIADcLfufVBpaTg+cYfBYwOYqWavkD0XPpfgjPUUK8sGGBtiRvYDrrZRUOaF94q36iA8dphpYt+z8utMEwX7g1hZTEqOZyHBCDoq9O9nNa3\/Uh\/FfBymBI0xJwzbvECqB1JH1eSz1rHPj73Us8HWOBmH7a7bZzLUao4tZbRXTxtdwnRpotH5UYqcEqwgPLzKKooArIzRnkyMVTxsf6mVL8z3ZuxHryVFIyiyFswmRfNpYa2DJTFGYdcMWkgAEmHEVvGEthJ8diE6cyxOhJvu3UdfCyFoHu64Z6VbcnXVbyvDzfNGsIz9EY3s20N1ZwZjooADhy7+yx+ESat\/5tANOGOawtI\/wJBnIub4KyH6GdZiFfMZLiSlEFmKV\/9oJ\/zakG3n4VkzoBDUp0s3Vj1tHpwXQroDOQkIOElb\/UYo1nvqVxB\/0YWg3EGAX4GgydbSEMYpG7wvQ4O2dihS99W\/7FGFrPZODEaFgyaukhZ+SXGc9kstkbPUx0+lvqL5HO7+BIpnXaQqtORTZIPUwti5y+5qwHMHug3520pfEYUdrSJ8WJqQCqhojj2nYUFyyVEu80iiav982KFO\/t323V0iq6lSwZ0+oTz2hXQ1n1RttCen2sdj4vOw7x6Kj5psiN4Sy3uKmRVrgWn6rBfY9HwnYE2UMorKtarYd52Tp9cFW3nudJhqcSgnzXsO8+MnaaW\/6MOFPQBa5sjhGVsdhJf8qpZ\/qiGXu99NLd59tOrpnFSUOnD1X+y6iXOWtCLBLrr85oGhuGY6o3Oc0dJbxHaJn6PBrK1vCikWgo1udnK25tgJU5kOhF\/ZUq1UNbuZWuJvcX9jWs6IAPUOa1wPTkheW09JACpd5bbP2dgY\/JOXZWt3D52g9YMvgc+odjA5pqO\/T2wEyxy9VGy3+mvr6Kjb3ZadpJkQQIhRbjcMyRoNK3WWwDYS12QpOa\/aldtcNCa1Tzv9xUx+tqqsftJQ1zlGhs9H1nYOXI5Da+cO3\/l\/uhn+0JMGqbYCfhGtOWkqFStp1Ho1XO6a90isOs9Q3rKgpLGtSuDS2J\/tmIxWShUjkbOHNMrhAWNA11J8K0AWnI3F9H3INcBt6GqsyPoXi0RAa19SJfksUbAFawmUpOKFj+AxF9Y3PJXQN9SoYe5mvlcz0tS80BeaKRMfJLfYRp1xRkiAWcdi\/rWsazVbOQOd8lKQvWMUGFA50sTW1GOlFbjcg0Q2bWg+ecqNy6wbKULF82Iyhwc7pfcwDOXZiuuJdAUrCSIcYoCq2JWk4FoHysDzo\/ZKnGvU7OhubJrdtPEwaobq5eD7hcLHdVjqjSmDhHYGHpvlMXpodd5kK6BqZk0krrRWVCDCAcAxQAlFYSm8datZTHPpb7n7uqfEnwcB9\/sBEdDh\/NnWGw1J8gSej\/zUlk0Mi9\/Fcujy0gyysIeS0XQDFoMb7gw1+f5nYV3+HHW\/HTdCyNjQTK8UbiL4X0AEr+8wlq+bJtZRu8pB3Ggrjh78SVRAgjRBrM+HGvrVd4qrfNLYz5MD6euoEMocuvWzmaMRA4xYK5Vhs4MAVmzFrlfqrsv\/fE+KshZs0vHQZG8LjClfnnkG9Yxk9PJybIa+ir4ASJJh2Zzy7mPto4hmRYioyl0pTsmYYH0LUm2PAcjtT+nCk8VIL7xokoXlsIudzr49PwHSRg\/+Tt\/L\/fI+bfZEjTiLjjcCP4qElYBPQtF+WACVbhdghE7A9SpEBignRdbq7BrknDbk3TcTxmxqK8gp5gM6SXaG+sEN34fB07SdGaVU9rdeb6\/7BVIEYtIzoRsB8A4Wa2jA27j8cZ7p1QY4cUYQGUbBwfmF7cwLPUy20ZVkzENHRsyH9LboPycv2QNQqif0sPjHoZgaTrJD\/oDNwYtZ7gTZL5RGulSm\/l2fXQqo1UBHnKSgDIcaTJmrMrVTlNaHJdWSmNox6kqV6MhMK9\/CEsDKg+QACE6o\/s071B2l\/qtECuCNapO503+ibFgiTefqLRC5f2B\/QSyWJBPRfTx60JRKD8bQA\/ZiN9juH+2RQhaxe0ckIiRxnpuCVUyadJ6MbyK0JdF9Nvl+C0X0r8aDgTYy6R19j1rRS2hjzg3kVf0rhR+9TnBeCTcQmb1XunJ57wUluZBRmA7lgrzq4BnvQUx3ge1hgxfmq\/1kECFersgvQFtuI6NXY+61+kNecY+Zp2JDOnrpg2zIMnmziO7xlDMsSf7GIT5Yo8qPD2lVFED2cPiUx8ar9HyC24vbKydwRLsrYpnHIrUra+uOoHrF6dT06mxSx2nerlSfHGtXVEupTUzQNbNa2F44B0ZUPH8dfGw28+SPti\/YlMbyxLhZq62KgjvItiU39fGPLqlBlyAhGLSFFBfSkI7bRLK3Fj7qSz3KqdAIo\/dEUsw1w8aQBtEhgAvZCIR\/9qfAYBA8GCeUQiKtkG4azaPKeHqdnangCzpNcFNn\/3Xs\/7m+Iblsr20RDd7FbnpjTBhqdIRKClWxqG+moZqtPz53FNmWhqGK5fbjsmWPUewuYaRfXKNyjfVGicFPiL6b6F9q+hE6i0fnSgo7vS07uNgw2Vwxog\/fwZQ2LUEVvkNcsSd7xtEVAtBSlww5vNKNwYXdOr5oHtlTjNTYQLOh6V6c4koZLH4GI\/saQF46CFDwPFk4ZjokHL5HemJv3Grs\/zE8PUv5O9HthGU1fbvVfOS9JRytrp8jWG0b6WKLIO+w6T8G1g2uSgfHgrxrAdc9qMEm2LHhJCrPdgcHDGesG2xJMaKgZw0aEzNZ6rCqpXk8jLZFKvvSKJb0EWB4TCH3fLIcSTYUvDCidd+hhb7pMvRfO9lDl1IarboKJ0sCVNEv3j0o5E+RdKdMogvVFfnnKOoOJMLHvlAZqMcw3vfvbtT2whvqVDm6d8wS+mFeO\/eoQGgZ0RVmONFQnKi8\/t475jFqV7vlmXRB+A=","iv":"13f4918ff683513727930c1b4892f9c6","s":"51679789dd2c314b"}
Jamie Sutton is general manager of Americas at Omnisend