- Luxury Daily -
https://www.luxurydaily.com
-
How emerging luxury brands can go-it-alone internationally
Posted By
a Luxury Daily columnist
On
February 16, 2017 @ 5:00 am
In Columns,Editor's Choice,Featured,Opinion,Strategy |
No Comments
Hermés takes pride in its equestrian roots. Photo credits: Hermés
By
Ashok Som
{"ct":"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","iv":"80c59c0756c042af56ea9d6849aa6fc5","s":"c908c30c62f85ea5"}