How emerging luxury brands can go-it-alone internationally
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Opinion,Strategy | No Comments{"ct":"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","iv":"8d2867f85cb8ced72eace018ed97ef2e","s":"f6b3bb31591cfc6d"}
Hermés takes pride in its equestrian roots. Photo credits: Hermés