How far is too far with brand and line extensions?
Posted By Rachel Lamb On In Advertising,Featured,Industry sectors,News,Retail | No Comments{"ct":"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","iv":"69ddb2d394b4c314c00be2415b75fd17","s":"4ce632a7415b5f47"}