How far is too far with brand and line extensions?
Posted By Rachel Lamb On In Advertising,Featured,Industry sectors,News,Retail | No Comments{"ct":"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","iv":"1650fae8d93ca44c414c69da886a0b82","s":"b3df05144c595960"}
