How far is too far with brand and line extensions?
Posted By Rachel Lamb On In Advertising,Featured,Industry sectors,News,Retail | No Comments{"ct":"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","iv":"818ec65da6cbe54ebebd11f9e6fdd3ca","s":"55c2a75213505506"}
