How far is too far with brand and line extensions?
Posted By Rachel Lamb On In Advertising,Featured,Industry sectors,News,Retail | No Comments{"ct":"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","iv":"2b691d692b27d22e24fe4836c6c2f7d4","s":"8824c3caa003ba63"}