How far is too far with brand and line extensions?
Posted By Rachel Lamb On In Advertising,Featured,Industry sectors,News,Retail | No Comments{"ct":"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","iv":"023fb579ff90fe5830b37b12db5abcd8","s":"e3aa33189c0822d0"}
