How far is too far with brand and line extensions?
Posted ByRachel LambOn In Advertising,Featured,Industry sectors,News,Retail | No Comments{"ct":"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","iv":"071d910a24e9b468f67cea5eabf11458","s":"c9873df6c704eef7"}