How far is too far with brand and line extensions?
Posted ByRachel LambOn In Advertising,Featured,Industry sectors,News,Retail | No Comments{"ct":"ap64lPT76OW6XK3uTif8oRyVA2ksaAD5TVZESSg1\/rBskrKPxsBuVHTrvTcegfCFw+9lLmboP5FA2A7gOh4RPQdCN2JMRW3ZzDRVQH351XTvyzwPUE7Q2P\/q55jkRjT7MPT6t+uikA9aopHZrTyZGnEUs\/SqKIszGduw4jZCawYyF01CNLNcKjjC35fMDfOqFvnXt+dZ4QMoTrlmck8UePBGg10tQxjORAWXJMQlMvmgxrGhNstsrUQy4BPyljPnn8SxtdDus2AGQvRbWG8YvrQQosqgorskkmNfDHZj1qN0kcND55tEFCEYPELXNB8\/stk5mqJWwgg\/p7I3Frpw7HoH\/+\/8+VpL4jiVUnmojnLahanYTVbaNqusPPF0ASydEaaDSAvC6IpE3eS8WYTWfmY4ZZtubPqwu9ZYUHU9e+JdNtWaFPhWAZ3+Bn5DCrG3cjwGOVph4Jwq+G+xZGIlQW61zto7UqlZW4nuH\/SaXJhJnNS9zG0jL3yLKbp6l4\/hZUcdeBxXHsOrWOqZTJFB\/Bh6gYE7MX+j5KvFWB09JHbsnVITSFCpZwjwm+\/fR7uu0S1rchUYjQfZBH1ZW\/7EtKcK6ku8srEmN8pgNYtT7C6FT75I4Noqy6tJx3t9tZ7bk75\/UeTIcq\/iiFdpd4H+8ocwhDQQDuOBexvgiDJfkSjIk\/jChr\/Ql6Sk1HxLmPffmDA5FV6+Cr1D+cDNVWBSZUsucdPXX0Mo\/n2b0y+iBS5EO9tfGN3xYE7jUNn2B8U8w3WvZCmStzRsyBRtP0SOTNF39C4mUIzxtqb2sN1AfnXqpVjtYePGNBFzPa96TnSprFNbmVyNfvarprKzFkf9qrJ9WcjGlH1vW0j9+TOhsXjuLce\/GzFGvkA+mPDKLS8a3SI0NrNJygzU546HD8\/TzA6svzoE5AlY0\/gVRmJN9XPt46exnQPvbGB5z1O16Q2d8Hyw4xPM6UwzWVWW9vquUnx7WtKbhsMz\/r50nfoxagPW2xxU1VFmU0Qvaboy0+LQUZe+qYXtwBIL1KxHLMwNnp0QJIa0AgASYvgyGyGBKlfuKAm2limKvqOuX9ysD6tRcFi5L3\/4V8TOmxmEU+v9CrxjZxk35Y0\/D+1n0RA7pUH1gvQw\/TX5JgCY\/bYDjHOydxQFgOvg0T38ahus\/A6nwJUFreqXk+X\/Cnx5aB5djfphiaEoUyLbvV2C0ks2kbwliYndf+TgftdCSxlHqU7XkZPAgDsAfzwSxeqsY1bgxvytVZy66pnFYy1CxWAM7bw43SAM64VFR37SIPUTn\/2f93nidhXXTZhwega1FgM78TqagQWKtweZnKsqtTTSlI89I3j+PIiZgaDqWsCYzChPhhe1ub9xR+dH\/Voey2kv2oV10diiBNYRRq08cp4syaWPuGMVXcnGQxiVPWqCl0HOBA6Dhy6EiAlm3\/7ADsk4CeLMVF9Lj98Xp\/s7P1mN7D7CNxLIdBryIVNxNwaybxSsbrX97YrWitFXztlCbjyGBcAyONNnReq9uSWu4wB\/UZmfhVHNG60s\/Jh3+x4xDONy1qEuoDfCtudMxZRZM6Ca5eMEo9FJCHMhCkzurHNuYrDBdr9z6a+YEuUk3Oy9oVxqDQGl6nY9TqHBx5rHT+zQxKIwqT47pRZ95XSba6lJmArynABsXaZY9OnHjmWKmOgOrmRs7\/mVyguVQUSKrtHWL5LYv0nTOmQ\/llVtQz5Q3XYX0IUA47yDMeSksFXBRbae8dJ41Wgvlwlh6iQNZGa0OwBnUcCy4C03CvagvYYpUXVx9bl7y0WGu1nsgx79G5lFBej92e5z4eTWnk+blRpunPXNunj\/0ak8Ot9sT8FX2whocgXodRCZ0lyP+oBFbFW\/dfZGFIzHt21MNE09pa1Bc9XQNoODceSj+fkJUOu5u8KY4HaaBtys3AO75E46wL8TBO6WVie\/dnIkOD0I25IgKwDQ067E5OQbBYKXgsNxi5YqAfkq2QMCtPWGkN75e\/dtaMjA0X9\/dDesF4UsxSAOmUc7vaiZefWS5Tl9sbu8YNuJ+6qwBXIdr0melJ0GCVZke6rxFERNhLcXhFkoqQ\/XgdEIOYCyPwzhTuZpUEaBkj2YDAUU5zCvfGxuwtg6hIxei753WlHv9OuzOxuw6Tfe19i9q9Nz\/yusULOMSqWZN4Zs74I4aPR4fCij3FLJrdiY1kWPty9503all5lYIFvuLFnzYG+VxPC5csKfO80z2yRa94I5E+yN3HYr4w5Nu2lrOSLUfcyi5b1VhQrUiN0zKZXXFj+xRre2KmXDEubP26ScTUvTjrxMTxvvHD8R1agm+Q+XSI8mvgffO6Uf+B+zvFmnS7B8MpB6aOdFq0ZkWg2VvjKCjHIa4GL8JebcetD8EN3u3lZmdfyO5uttJ6TAbgBrznIar1HhBHmFvhZvXvrlyOg+hARzQRjScVMRhvHVD0bFCSvMIELYxLUV1ORVoBODaFk0nvqVVxtjG4y6ErN+eJzPuc26pf3HFGu2M4v89gP2ap5awv8OgRo8pATNISHx0bIwDGR5PJx5mMKSjeXrb8b15tdGGDpdYyWpdPqp4lYMO\/xBsH839dt5pKlzKxV2shITY+s90qnH7vRD\/pxDIMasHpZSuIVuiuyU952oBo\/ave\/jVRNbBuVtvs0CNj7ZLTGur7uhaGrocoANkGLQsGVdBwBPXrrHt7bq8bLL1qYGLGy\/Z9JK3hHnj0v9Ijo6o2iSJeqrpu1oeBEPy83zs4kWccHMWj\/PqIrhmncEUqLE7G0WrVAx+2g1EquI7rcVUoqNXSy7siNzc7dZCOxzg99FxgxbiMJomsHBzgOZqicSE3k+CXR+BlijSG+nr3+EKt2oEd7jD1BuJ9sSHRatvFWW1xsEcB4RBQnqugYS7ixL4JN2F2qyVAHvvdlJgIZQMwxbiJUDI3ypVKerijQ4jmih0BFEcSOwukCgFddNpt4UbfiAcFh7wYeM0+Nm9KjeA+4aviZz9M1P99K6bUPzYwrazAg9\/uVtctnP+TLCmAX+ee8SvSRXg8oyJtqcuKwDE5RRY9BQgV+HQF0jK0JcZE8jr+CqnE7n2WwLigKw4tgdurSIn3xauxff0Ns6OTqHCvCO9kOtImkNy4SOGwKqQhd0oxCTWlKI1kl+Ox66E6vdwfR9qheUIA1IX8ha++0bC6daWJ50pa42S7Nffct8ylHvafFyrKY5CiK73068vYOJ4I6pfECxIiBTlz15nD70zXioQOjXU+RuaG\/Rn8xUXOFV+C3i1GoHMEwe8KtdR5A+d\/uiiTFfC\/JGPx53hwfVVI6Asg3M+3AEVJx4jAeRQRlpUvHzVZvNc0euU\/9xnrgCxXYpRHptAFMIP0jYUQULFAcguZHbV+z3kVxl\/Xvasz0PSKbT1Rq0odu94abs5CDToVZUQHHhP66DK9SXebzR7W6nCvMxFycwO8UmhMYA\/4ZhguscXAd15LCLjis9g8PUaD22Rvm+hxPH2Cg3Side5\/FTb40UYlklzYW01YJlhz4KwfQJnfX65jIIilQVlLrUN\/zqxsobE\/koFsRxQNK\/7MgieL0yZVzHcUpHCHzkZKiem\/0WfpRPciG+sX\/cGWYXqG9tQAzKgSpr\/oukHM2HyUv7fq2HxVYZzg+XPFRN0hENBPKbGi1+XEc6t3qVwjxFrxPfit2AUSuEqZSFLuTmgOiCdGDjVxn2j\/Bn7TsV1iDA1QWBXXCMLsPol+0IWnJ5aQLmzshRjBthuq2XG15yz9hWMAJ9TIkTFiyhhfr16nIJQ9tOva1+g3TlRTfR91TQl1fhm0y3zyBBs1K9jOn4ph2uZkyoeoBgaLbl6vp8WrP5BvdR5MP6\/w3TsZ+H4kgrfLdQwR9C88AihRVoZkcuh3Spr2G0b2KkPgDfUHNbJGs3+Y9Y6\/zmAlJd6VX\/BXLhOJpGWpyBN+QosaswoppdHEXpRO8lkxp+fRc0dVeSGgRwlO78r68+\/PaDxd9r9\/KglB4KMhpXCg0zn4SGFuMJdgPvqvEkVlOVdbOlbwQGncypTSl\/vrciMW7E0xhEgXjTOXZJsy8\/dHafofW78rysU\/KgnrrCBoaqArVPbUX7R3do8BT8vDjGErgKKJDiz7lH7gwhQHsNVpZ4aG1EIqSPMXqLMhqtTqc9c2Uqz05YDlSab1p2CLbh8VGoiXyMU3jcXJXXBe7ktuiuR0u7\/G1BerinW533lZn981N5yAMSC77sCmwyhCsjR\/7Z59o8faxuofwYEwJnNyrLRPo+c70ukaBe0zwAccJc+acXtHMrxOaLpCxtw\/fqItsszbTFvLo4GEY98KSSxldo3w7QKTWMB40KTMukACTzzNpZiy0cS4O3FwpC3MTBufuL\/aXeyRia55EX93nF7s63tR91EBLcyYhkXnmuBEuThw7ChP\/FqaJcb1GcI8oAyyp2bdFOnEyZtywnKbK\/96IHI+F73GbeZG8gWRFQe8ySM0ZHk1MM\/XRGu70xHNwNjlykb\/ImpmEWMSfpbTmRLGQPY8LqFqAmpqK+4cRV5WjMHwuaZJg+p7TKgQGQw7TeXe2UoLZQIKtPWsA6vrwecXIIs2KyQOwqiyaqECL2msckGortjC4GFB64J7sBOVzZuvlVLrmtd1B\/KtswHRrRvGzLykoZ+LnuiDoQCEhLiyuKWhLtMWGKxZ4AjVY0g3X4rqQuKUDQODA2vvCWX0bSdxh926+o1i8jOUUIX2Sd+Pg5\/iDQs7QO8XJgtb90\/8ycTw9cYh2\/vMG7Yikr\/oGVe1QxWsAazhNe\/XRw4Jh2KMeHDcjoATO7DF+xy\/J8Qt1Ngd0ULqIMj5FodDcueArSrqvJAgiKNJOiKWIPiGR5Vr4Dy2HMiNJ22iNqFRKyXWstvTy6hsFAEgITwLPCjQpvgjT+rlqy9K08dmX+fEZMeFyEO91QYx1wAUoVMggUsKOhI3naxwDGPIipF5pFtDZhTYbLn2F2\/Iexp28ZBOcB5Nzp6MCdHqf5UhSCLU1Wy8sSYJp+gv4aOxNt4QWZ2WC2H9aEOsfxVRvm1xFerLXdWVxHYl4niJ5LJ1tBDcSQVNyHNh+BrzNxVdVoKTn23GhTgJF9G72vHc5UaFPyhi3O6kPslB4derNPkI3qOSepJBe1yf8pzbdIzeSt6H84ZkoiiiMaDb5IAdC7Y1Q6J5F6JklQuGScT57LCTYyCSHt6CMQBgPlY\/Jq8uYBCDOz5psd9lJVzuazrMWo1MNtJH2Y7Y0Ao4CKrHIUHjGyZKP1Q3vY5IgGDdYIQNC4aWNZJdJHge5OMBIs04iAA0jV5r+1mx5qojl2nz+ctlShmiVpkpMV8twIVSJDrlfxqRmyHTmHm9ED9A\/15QpsJpggQ7iaLTnmG8+3VGsHRmI\/4uHVSKVopnHlR49exW3ieBvF8xS34onHz21jdIaGmruTI46kXi44qpOoV7qdWNoiMP\/OEC+v0NaAII26m\/8tmYzOPo1VplBUCEspK+9pGf+n0oeFtDhjH+SqEN5hBRCSNKLxcOFbTRV1LOvLcury+SCpL0ZwGZde53O+VORjp6rwDSu4mNJVye2MZhqIlsR3dIizOArmMX9E2w7QeaVugHBq\/LaVczo02qfLRsNg1YLGM5tqTfpuZc1xgCIeSM2siBfZUxpotCaP2cnni9zJgGyr\/9r77yq\/nQ8r1jjaw1KmaRlHW64i8ayF\/R5m5ef+ZlRVImtf1OIZAfkgUx+nfwAZ\/PNPbHOxXXYlERmH2dPLz0oTKRvLp6WznpjekLge7Ls4lgLjpY+v08FvK79psg29kSaUe9uZNzZuOoSaPsqdduWBGP5k2T6\/8W6sLO+JQgBeIYziWtAam0aNCMzS5LUqDOzqbQzPHuHLiYOj6T0XqDgSwvd4\/79WrfzgEwSRiF0VLM4e3FQo00a+0IfizBK8r92C0O7bGnrRYalXDr19SKwiwwIJPeaigRS1Pixnp46g3lPghq3VOfc2DY6+FOL01ZiRCqpTcUhSoOTsRReBSBAAymM7AwHIH6pjLbG9H8og17T6uMt8ZsOmGKrQpYZBEHBQ784F\/orCsqeHXazfqYRptZ0L7zGrKWCctjzI2DWydT1DuS7JkFRGSOTWEDf4+mn1wtv8dQed7+wHE3qfItQ2sNhUYelKAxxqqqHBjR9dDDdw5fIZcGFwhXMA5p1rWcq5p2ymasaIQy5m7ujWo2zVciQBH8\/7OsQNTfHXy0DiDORgiWgGILpnkHgY9NBQxUg9Dy+hm+zAxhKzNqYOf1EX4sYY2fc8xHk0CU+etlMrh6kn33rSBJURlsNxPf8yrSJF8tpy9ohSsywUP4DM1wbv0vUZrjHFrKOaJDECvkjcyodBZLX0+yN7kccz3gMSqZfT9e\/3PnoaEbVqd2SHjff9E\/J9sMvBQrmLA9en5RovDPMBkcnMnliRZ30dRhtJlbzYvkqR2FQyNLRf0C6TeBjmU8D4FD1NXuQZWgn4QcQe2KPwIr7b4M7lmlkjU\/+uUV0Qa+ozh9RQta0YsYztwaJLvxKtDHCGCFTGHB\/WOt5LbrxBSOonS0y95TrEnZvxu5u8gs64KBlvfWuqVqZv3o2ai140vyEaIOfY9Sy0oUlTlADj\/BUAADwVOdjFGNR98wmOdhWTFLtHwr\/9iLM+DjjP1vFiBjCOYlVlZgP7qO8nDV34WmV6Wgl2\/yWm4RdgbFB36a5p0A1oCPQ\/x\/PlDt6UCwnLo4J1IV7qvhFkG1SfZIKnFlgEqjLIiodCKFbLZ7QfBiri4T\/2luArqrREb0Vw1fqmiXRhUvcn0ZWuGq72RSc86MjgrHxu8q4+LHcCopeWK5AgxJ9cnKkt+WUdHFptCJOh18EZ668+vNvwRCiTe5R3GiGZW0DrOVyI6m9zRDckNygOCQ04LpYfBczHhbG2DIvVEAAapIyaBXFVefyoZmMgrHeN9MGUxWgtGBg5\/oMK6QjPbupfH2RV5MDQ5ah3qtlx7+FOjeQUVVzN3HMkAhYIB9qEPbocRvLJk\/oZZsQ6dQpuN8WiyeTU1aaTN5Z7bVGiWmngwLZKomE+0vLaZSODjxtKzmFJ8BSNHF8mZWIPmCS1voUN5IXRo567i5yeKnPbWcNoNVD2KGeicHOYZhN93paOo54wM7xaOLqbpHDUok8PObBJeOl3CWS5H2fOHJW7PfZ3TTKw55Wl4zNX6eCHWmSAsvD9YG0GoI+qcyYJWXpjAKNpFo2NkI3R1wC2RBBTHi2fH+oU7nMxtjYu9u4AuVFi8H4+SglfJgpoUMkKvgOnxvbDAOGvgraZJz2+BTzBa6IEj2iP4grvZbvsSnVoI7PDJlf6IEg7p+dmEBCMCLI5vnj7l3yEEDjyF2usinTDZpkL1\/w1HXWQAce9\/QQPMKZ9hCTBNKl\/QbqYFUn8vre1JBcZQm0sfYdIF7L+NNnbJ8NBCiMARut9qYVYzxNwwuYr6a5xWo\/AvnVN8Bl54Wl\/Uty+kYkk\/h93oJ6hy96G9ckr8F7iYgeatfifj6cB46PNViXz9FBuYGddw\/tQnkrp2i4TceZgAouMzCV5MjPCml0QMZpe","iv":"f95244a885691d5c34749d04736022cf","s":"9058976881a4b3fb"}