How far is too far with brand and line extensions?
Posted ByRachel LambOn In Advertising,Featured,Industry sectors,News,Retail | No Comments{"ct":"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","iv":"dd1ca2bf83e860cfc98355c7a5f25c50","s":"a616898810a4cc48"}