How far is too far with brand and line extensions?
Posted ByRachel LambOn In Advertising,Featured,Industry sectors,News,Retail | No Comments{"ct":"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","iv":"8012dc45c8b585be4d16e58d3f049bc1","s":"db6084f6a790aae8"}
