- Luxury Daily -
https://www.luxurydaily.com
-
How fashion brands can craft an effective glocalization strategy
Posted By
a Luxury Daily columnist
On
August 15, 2022 @ 2:00 am
In Apparel and accessories,Featured,Industry sectors |
No Comments
Finding the right balance of marrying global strategy and local cultural context is vital for the success of brands in China. Image credit: Valentino
By
Kim Leitzes
{"ct":"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","iv":"cb9202da3c0bf67630437536dcc5a0f7","s":"43fa11267265c0a3"}