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How fashion brands can craft an effective glocalization strategy
Posted By
a Luxury Daily columnist
On
August 15, 2022 @ 2:00 am
In Apparel and accessories,Featured,Industry sectors |
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Finding the right balance of marrying global strategy and local cultural context is vital for the success of brands in China. Image credit: Valentino
By
Kim Leitzes
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","iv":"b76284913323a598ccc50f6345f60222","s":"94dbc425b8ffcc2f"}