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How fashion brands can craft an effective glocalization strategy

Posted Bya Luxury Daily columnistOn In Apparel and accessories,Featured,Industry sectors | No Comments
Finding the right balance of marrying global strategy and local cultural context is vital for the success of brands in China. Image credit: Valentino Finding the right balance of marrying global strategy and local cultural context is vital for the success of brands in China. Image credit: Valentino

 

By Kim Leitzes