Luxury brands are continuing to expand into foreign markets, and while addressing challenges such as currency and outsourcing, many brands are forgetting to think about social media communication.
How global brands can optimize social media outlets
Posted By Kayla Hutzler On In Featured,Internet,Marketing,News | No Comments{"ct":"zPEr032Q3NeP7UG1slXDYAu5FhjNF5F2iudrwkflqRbWJG02sIGCHjP8+4yMK52iAXBqbrVR2PxZw31SVnuYeW\/DycbVncLSzIEbCsXP1OYQgQMDKKdtE+ZH3VQSozQMyCd2q0mevTtHS6iX\/nXe1elcUGZj9pFNXYS+JJ8WrPSLoAE60yGl\/uinYeFxFATw4yUkOZB2R3nHjhZo9js3vWbz72SS4JPCVfx5qt9sLyOLqFzjXO+PmckjDrc3d4PPWFDBTa8f7LDfqB35K7uE6WvS\/SLKaws0Fw3\/GI3eIbX2ObSn4Na11ulGy1f2aXMfxEdGRxU5mNr2gQwu78Gsy6\/T+UdmYvWbNlWQ\/17y6m1GvOmQcQPAy3E\/49soswJqezTn2a4rgE00r69tbOl\/wZ76mXUs1IpIyPN5rBG3bbGDtPrQUVHHUV2+4Qym+6klg+tw7WVWewR51XyHA3cpp7W1pvshHSsllKxiHmEu4BuO+yEY7Cykk8NhaXxIn5Y1gO4JzaAF19kxLXpW5dqqLHSJiU6JaOsYOcAWkLwjTM52fBtC74J8ePsGMCAbg63lnXzdkfktS58xHnu7zqglLG2km4IkFr9FYM6W\/m8fiD7sri68sHF1rvUxGGX1V6q0reZKY2ATTao\/3UnabAo46Vqicq0ldasuhDLJWai81CAXvK+WXZK33V9XeNXtnGP+ADaNNa3hQVGYo5c2YozlHzUaYkgsUtikxJJQtlas4GGp6mUL1Luxi\/\/9A8EWTVDuyoBCGRD9tA\/l7o0P3n3qeT2FWpBAEPLdNNqnyfdtxlZM7bdNE3okJ8E7ajtk\/p0jA0nMK6XEVFjaxvRoViwxfy82gZQCHosWrOauBqZpxUlchdRiAi2c\/WX+uVPujj8k9vfoc21fYknANRlDjdNYDDSCEWX9VLTLiSvlpaLFaYXqLNxHVYlbE7aBl0P7x\/P0zP+DvntJsh5l\/zgLXxwl7erpe8ZN9kiAMIB9WQrj7\/0K3b6+C+hLSGFxPtB9DI4wHj25WpkcSik5iB2uNgJPxDyF7oomGdSd3YNFkQSdvEKoH4L7o\/RDoeV3vhBg6vIlH6X9qoB6CinxxUwfbqhY7nv2ltDQ5drPD26gYXuTX6\/Lvdu+rCUR3h9BRZPqhXcEYo+prY+jgJp\/EEt602j0RSnDSN1PXopawjuKHiQwfIr3QEXMel6gNA88yEHk3btA2XKt1QFrJyj9IvYF2UaLURZ2yRptSXMXBI35N4A135tVyjoeCIIMK\/JQ3eRSCpF57T\/+3Nc5Wd4Y9Hp5PJrQmPyUEPKe\/6GW\/XroOgNEam+C2ZfrsSuqCcVFddD2YAPVxpx5VjRiTAVxwUfqKHLr2j5aLfG2KtDm4G5Ssg8xIOCv0yznWqvtxl+8x4gdB54XP0l9+TKYXuKM3h6ver8j0iEcJ+RoGBgdh5KfQTrieH9Uy3Ined6yBOkigqs5Ag3OUPO+yT8SA0NG83ixmaK5azxzueR8vSPqmf8IIWiXsaZBEX9z5vUphvyMzWCqzJsWamIDPXH3ZpynM5l+ITI585xa2Zf5t34psJV2+v3Fg\/GXgFY+vkXw3mR4Qk19Gzr+0puJMiv8OUjvG6s2f\/Wro5SVVBooScOPyLB+69LT6E58FWBAHQ3gHu9H9Qs3+Nn7rm5hD3IqR5GpSJfMtDl5x50YrAfUHThf+dxteCNw1UdxScuRgX3JWPvGtfStckw3Rmo53MAoJRfGvpEvvxrNPvYzckc\/Ox9QkaxsFeahrS5Uu9O71q5HmUcIhSDT8k4uFRsAoel+PuXIXw8sEZ4XjCawGMeTEbUw3uodgobHl1qNwADC5RmhLmPsC5YciIyKwfNpuZDeAEi0XnN5tp5dwK7gGwTemVvL7bIQNGAo7W0wPJUbEzSCsXPbYzogr\/wqFT2xRkNyL0\/HrWgC9e7lJFlbhwVoVrCf1\/pvy6fXr+SgQQbz392v81pquoGDx7o7YE9C6fDffbRKIm\/qP\/VbGIDC2+y8+kN4d2c61zdxb7570JvyeQ4dD2gNbiEPyuNgC2RqwzJoTdmHPGwHcHHJcZV2GKT8XGaOqTom0vOFNtBrIoy0aEQgWGV9p8DQqI23luF0fHamh6Ly\/Go2FMajzNihS95SCABqpYkFGjYOxREmIQnmDVdL4tdT5\/J0e1YJodJcJkUSUTQoMgQ2wiweKTJ2mYoqFOrED47fV2INSqotEKEDrXvc6dYrav2glZWSUSiTRMeiQ+GzGs4b5RuznARqqlgBervlmPtYoT4RjMNRJ3A7HQG89L0GtMdbZ8iJOal1CuRLBbv5eCRRbDO542qgFhtRxJhxaR1jICLYSKzmoMZlfFhjcDLIojW8rmJjTZ8R0iA9rKPLtPMsNVcn1Pkkin34JuVyIkcuo4xlJ7KdY0cAezc1gFyKtzfYZXNbo80mFjQ50ErV0gxLiXbhiHeE+XqAlfod8huoKZ9LnRjeSfZFCQO2j3ra1rH1fJhaNYQHEvGZDOuVRMchysMq6H0Gr\/7uetjefgso1IAdGD1v4SQFlYqYqzk7o+vxZPka1SAvm0VqLcsza4wsQ6fIHavJGy+0GK+mAWN+V6zwKL7EvKyhf6LVESx5DWBsjnZahGEY+rTO1S\/H8YI1phGee+Cdz3rmNFUrzgD0WoxUGL4ufmSuckv8CzaYdPD9mcbqhYhIJEM2D9MErRCrFa8mk\/XMIoQ7ZuyYOAfJQ9oH17a22QN7SuZrYOYyK+JkGU3r\/U4k8DncdaHJOmZ8n2CplFtXi65H1wYFkGkCzsbMdvXc4wtJgqRk4bhqP90mwNoIJ8gPUDT\/i38TenM4\/KFkUCMqX8FM50m6Fcg91KHOhF9TrslhxAFsI+n9pxTe1fHc2VDYxmRi8L7FTfw7q8Zsr0E\/YXn9DsGe7VdsSxwj0JSKDcRTy67GM1fv7hVRkQQtnuTERDIM721uY0fOtoR6h1GeuEaylJfxK17T1qZU4uIj+01uBs7Cf5H0LW+DwDJAtFv\/VoQUkXCu\/4vil1kEdrdr2Ok5j+2n4p0lhX7p8XAj0bhP4TnujxFr5LWHi6eb7XnuaxqIZE03E8qnx\/oyr+BtUApVLPcxHwlkQt4X5hrdjbTdGPBonzMYpivoFW84QP\/gCdhYmq1BkqjQk7mLiqqHMl9vTzEaFq5dt8X3sYPXx+qh28koqpL9JQS+8bgPNIndOfoztk6vru2Jd\/rxBoLV7zYLlnOk\/oA3LuYZfmaxjYTtmqxrhGjeqWNRcJAu\/414FrBEPcW\/A+7\/+9zUZhLWibsBlWKtxaQNjNdwP8Bo7uNMIHwfoSVWDrZvSRknkfj9bwTG0E2vVa8DGfBHFb0VFXqmH6O5gtNLgPWvsUGEFGCMzcDskEOeC0fqG2jygZg09S+zw+XWIwEM8EWjSegkExeFJzXEQLaPRw7TRZEpNWmcHcPPCPReRKDgvJntPsnK79zzIndp07gGTDIBSCnCoWaj8xz2z5xxYDyffmZ8YnBj0Z6nbAvsmS4uiQchA8DMPJByYLXJcNZmimMAGCYyL0sUbn9BA6bEJB8kZdaoOnT9IjqZAcVKRC01YmTczto+D3VRSrxrvVzjOkznrzWzAbw8TwiyOSJ6INS0n3Ut98iFedx3wQtqkI6E4G5ea6uCWmC8mxObNSxiLSj2DEohEYLYTMll1PyduZ29ZkmczxJ8tu1OzBweP\/KsHLm+bgLJgvQVcbuMEA0DAGKiW1AxYKSmAdQigG2rO3kzQXBOG1Is3wdTIO5GYrYZWP4fAMYmSCqeDvvoQZwS57kMBsqQvxpttWX7Pul+yHnV8xBAprDK\/puhkvxPIWgFc3jMiUdsvw13nnUI\/u0HbGyYLpPy5Z92EHzKY1Hewr5NkX5IQa6kvEGo6iuPC8Bw2D8o78\/58QJD\/TYlOF2SoawjEKJGfp57jlQoeqkrt9Y9GhbS9ko2Wc\/MLOa+sYWz+8oIO+lje2JxzJX2nTf\/pTAy2ttW0xg8KQxhmrSD3RXKvDkh\/FWIrQiEP2XbHlWLRs4OAnhnk03qAUDKbl+0CNS75rgfCm+gtzFZiO7F3zmWrmTcdJS\/nsHcCmNCuQg9sipBJvCOnnseVzvr2qDOHijVnjVYvpiArpxSd8hP9\/60jdKghMp1WW+CGc2i\/zFB1ZVASx\/B6yYWSIvANOc4gym\/uC2wzPKt9XyYb5mqu8yDJ3Il61cS9elnIQ9EdORoFErhCjWGYgR5HN1DRr4r6aNtzFDPSiXm6vzu\/NYzFGDnt2MOZC\/aRGP8kDWu\/34J8FplfoiUo2SImlWi5IAWbCPtxGijynaY5cGC91fB9yE7y0R\/g5hlaFHFmNTrfUKHIFK9FBlYC8kqnFVSh9RX\/r4IM0vcWRyoBxOdbdVwEyld+K3JYyqGXKx\/bZNLbzMNAgplg14iClH2EXSgFS\/ZQNSxFx5wUonjZuavLmNSiSLsrL3r36\/wTrzI10nodm2J38ZT9vBtwLD6QpiLrD5EkzYbgxTrQa7x5RieG7eDQvwzHyNcUq3qugdy3tYf1qMxbggc05mfAOwFmCm8X3L52ushQrBFibp3Vj9nSZOlPHwrwwGj75y8gCbcEGY2wYWPc3bjIDKtFxHZuizfw8gzpktRS7OVeLLJTa4t67Q0hbuX\/vsBLsvebH3Inus8YbttWmi3n8mSf\/As7K6QZWsqq4fYGc\/jqgtklwigTA9p5hgkZgzuPWeAwCUxfEaAXXUK0x3HomBcTBgbiLgdNHjRk\/pEbRgKTb9Ns54XrZveQzzf6rqitDZxVb5HGvNBEhqK3CtoyyGX7k3sLHsGmuZbXfELvOqf9h4emtkF0ykD5IPlGqT5SbSLRICKWr6JPo+9cVtrAcFMUTSerDPUH+oP4BXQRDBCXHGhSFIwNeNmscVezaJihHaE6CP14TnmBhHeHVxPDT\/t2gfBisKPHS6bmMqWhNDMevwuteOiYNomR72pluxmpcKssRKBcqLI\/wPLhraSAvusaTT4FyZeywWUz9ja95wAHVWv4uG6OMHHZle1pvoTIZnaelsAUjAqYLFwpofe5ZYnqaCbU2urb25kB378dHOvCMP7Aqu5SRqsqZJCLDwPtskqch7uBsDW0rlR1Id\/N\/e1vUl5LTOkHwE2Ny3l9n+uv3ecGrR+Rvz3VsJXqSiJmBHzGauv0soG8iBMFgF\/+WBroRU9u3Qij0bWLu0guMFjm5s8wR7OQtxwVXv\/eDNYHFagq7Y4NJH1a980LdIjcH6XXZ7eZ96TsoojBsWWs0nxXQoBADpArVf82L3pTFK78oLgFsBdwT\/SYoeHa0oIn58UEkrJZDFl+551k8LJlhoZAv+w3ObDLoizNw+vwwdVTj34UW1McPCSCPGmZ9kbw3EM2dT3RtFfRlJb06mNFhFpy0R+eBkYe7pzsbnebNVztLVI1FbMppsBBSdjrn9nqcSP7sviRq8H5qW7xKfYmCptc0MzLU8\/ny1IT\/sKlAAzxnBGjgV1RW4540XRld1WHdxxB3t6jAbGbKKAcU\/TluOtlsYX3H6nAm8jaZ2DwWaoq7ZuBiEcsev35Yjn3nktD99BrxvqplWJb3nmvAYTS3fG5XR9jCzK8zGjph+fjUZuLrCo1Nbf7LX9Fm3CZ7J\/YltRXLYb1pKGK5S4\/7tCruoxa2muIB+Rzpt+P\/toyDYHcYCS1YmAAaY4KAkd1ZQA9H\/Z3x\/4XWXHywkMUL04CnMQ18lnKpfeqFP0h54Q0wHVYvj\/TO+3oeJ0xVumdo8k1i5WC01TITsyCKSlhuLvIeoyZnjRNQwcRhcEqn0yggTyso1z95W1FAFHvdF4N1n23XP51MDBNjV6j1srjBL07ZBfG1bBv2lh0fJip\/TAp79qBUau2jOPq60RgyHV\/7moQJEmw6ao8iJhAAtD2BZbxSNh8HvhFDwQbCmaoP1mH7hMtn2EME1REc+fUiF+y+7RLTpwJFCXlxzs2ZYrb40tHq+HSfjdjIRT\/1mOfnDHVL8Jg9bohs24qbtnlo\/f\/hIBVekRJdT1H1Tt3jyaRmnMXIRvLxFU\/bAM6Cdc\/6nXmNrGidgJSsVj0+5MyYjfoGCJu6yPyXNFJUZoj63\/VHR9uZLkmky94pFZL8O9ywzJjgER3DmpmIFcnOp+w+SBDCFNZPDaawnZ2JfG0B+iWd5wnsGFROW\/vhkJUR3zOm2qf2Z1JwpVR71o3yiFm5YgwW5ceIeK6GDM\/1GSDaonmo5tRKkPu2gAHRlfua143r5MUDfPWK8WB90425PNvug6e+JjIEEz5lQF59x43wVkXSPAYTxFMyGOyKZX8mfFJZ\/UxlarD3Sw97p32Ne14G0oAJirfh6LJ5Ck3sUg28sPW4kDp8g8InXYntvvdXOArq+dKIW1JWicABm6b7rH6HrrXNzRrze5\/pccqnOMqyzrbiLSXuAOUm7Yr1M6HDDYihIyoMq3g0MtM170a1CYsuvio9X5UHO0+xvnRJYe7j8zKs58FiwHwNIgfsS+szmkM6uyRJOfWPmyn4DKXxIGj2XDtdsJ7sKqHf+Z7d5h8N2QHj2mML7eCcnDZ5YC6J50Mk2OBrAtM\/NwDlALAi0NNtbloRkMX8OYZDt9tmBBl0AsdTJpDQZNntveX1gtaznts619+pNMqXkbZR85QAQX4mWHszJhGD7\/jawiZVie\/S1WM3h9JHvls8wD5YqlGCZbgwWoBIym9jzaR3LDdZ3ZJrJz8hV7uW8mEqIQ+Xk1LqgQ16+YQotMAC4O8\/lpms+p0jdt80gE9ccOjzuugUASZR99aveUiLUWpJRNUwzrwsZACYsRL1y+i8qywbYWFfKNe+1BswiefB2ijSXrYHJf7Gv22vorGG5lGOOCqxOsgwlGhY38ASU5Swk8Ambr\/WWr+8+12auH0ZkRL1iWUO4wB3eihl2wcF1qkwjL27Vo30ROAnaDVzDxJBnOMyOad4p+LP1iCgybcGk3oXVAw1\/zs0xMZ\/cwm8+K68nqzJCLIL8makHhLRTk7WKFKidYGqkcGfjcU65crXlpodAT7D0qFy65u\/Oksgz0f3\/\/dJ6pASQqJz36IHoeeiPqDno94mbTD46nKxhjrjwqbScrApWyAEOp6oVYcaMKxuwRqeuwxJTpdoQn\/RV+6bszkAfwIX6rYCk6JUJ5\/Pk8zmxQCcIK7Tgz31SRT\/0SaLDtGucB1Cb3Xbz2erzZfaTh+P7W+tui9pyaKKj9L7noCQnwSk\/rEYP0ILfUkKlp\/HXGkJKwEqkECoyQOHp98lTYCzIGqt+i8TbyM\/wgU0DuCwJHNKob\/b3IqtPtGSck9nTP94pGtHVsqznMOk+jYIi5cVN88kBtYWgAlfvu6eDfeC8hE6wVWUUYoPxSoolSv1pJsjz+hl\/+0oIUY3tMuruszL746Noh7QNYE\/d46IK03L9FKfaXuWWxT25tdrrm1+82qycfoFts\/umbdg\/INSye+Lzwz4XHFtMi0XX5AHxNe6RBdMJgy3PHtoJg3\/419nX7q4iiBpwya4hPx1qbjYwzWvy9U49S6OhdS0Znid\/EsDn9ofpGIfoFfw5699wbBAnGds6jTAyEOqKjSfDqyNof+Gmr43PJZAzNiwyPSnDGcwHfi1d3aic97quCY9YDuD8HaytEhYpvyJAqsWvMWzTBaBzMTGxHjkmtBrNAi+0m8fwMAHsey\/GbX1A5AY8Zecym\/Dld90qCTQfDDU2mBO0lGr\/fS+1YcIVkvzW8IpKiXPYY4zgjKUFEm4ozF893DRqZcDKZv6GdiO73w9+JMXzv5PRV9Yelohe2TDGBXmwIDv9SDY0fpgGnxkm7Bz6bTn3nVlLxUObNMWvv\/Bf+hQjq7NoCXA+Byq+04Wv2tDPuAS8VYEj9+vCf9rRbfH9CVnXUucX\/rMgGBPIReAXdOKk9kv5GcuLm5Qa5RqIWKBf2ku3EHENTwqljC8Q\/pblC\/DKLOB+fEma9HAR6eyiN5b6CYiZdQ4Kd8\/\/h+4d7RtjBRSS8KZimdofyBinM87kqW\/I7NM5H2E6uNucLllXKZVHDqChzQuw7usuJEsFYkzamsaLTjfL8r+Gd7dncNIFg\/FLKvDDW3p8SKlD3X7TktcZlfJ1bOfrz2hTdd2ThDaDUpYSSk9ilPQIRSfPZRyHDG0p4dduI+AkKR4W+6IKpcM\/bAgSBL7IjhLPCGCLg777qNQHX2irOXvD09ZZVEl1iD5AwfcyDZqk0jVW1JsT2q5myO\/lNa9YOnUIbZXbTnh4ChSD\/ZR9MFFOp1HP4xZvAwxbbAlCU78yUS4PiJbFclPsarv8eQ494sKd3RRk0pW+KUk0IASRM3XID068nxdBRyeQ\/DSWqrN\/Z6CyC09IBuGrhxY3KBbUzEuf\/1Q7ojcNNz\/Xmz5jH3411t8qIgzkfyADfA+G7N9okJ+Crb8qSsjD0kt3SVjOOiokr6miuWImo2B4l6PMv3ZKrdCskxyrcBQoWshsKFmCKAr4R4PXMY4URQ59hito6vguE2vPweZK5Ek7qUAT1UMhBFT\/Ygot96piJjd0iAqRLi48nx6zPacUpK+fs4eeP\/dHs7wuuu\/mw5my+AcsoGyZsNLoPua1QRZekR8HWWSZWURdfwVbf2r1sjzhrrqteGhdBUOU=","iv":"24b14f9ba76f43bd09ffb0f3d8bfcaf0","s":"a002b0166d532d88"}