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How Gucci, Louis Vuitton leveraged China to survive COVID-19

Luxury brands that are staying afloat in China integrate both online and offline journeys and provide consistent experiences via omnichannel strategies. Image credit: Louis Vuitton spring 2021 Shanghai Show Luxury brands that are staying afloat in China integrate both online and offline journeys and provide consistent experiences via omnichannel strategies. Image credit: Louis Vuitton spring 2021 Shanghai Show

 

By Chenyue Fu