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How home fragrances became a post-COVID-19 craze in China

Posted Bya Luxury Daily columnistOn In Featured,Fragrance and personal care,Industry sectors | No Comments
The COVID-19 crisis, a greater awareness of perfume culture, and growing patriotism have all played a critical role in China’s hot home fragrance market. Image credit: Le Labo The COVID-19 crisis, a greater awareness of perfume culture, and growing patriotism have all played a critical role in China’s hot home fragrance market. Image credit: Le Labo

 

By Jiaqi Luo