How hotel chains can put more heads in beds with smart marketing
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"2LIFll3ZvM+kFzRNwIDZHhmhj8Y07lZKgvgmuR8wUEE3Rwv4C8i5CvuwBmNMSm+fwigYnpgr7iwLa7Mr0c6PlIujSg09DeEfjkVQ+3EzBjdRHF5ugqLE7gjfpcpeoQYTHCGcS6pwVmoVWOJc6GZ2rJH8VDn\/8BjRF8i6eKG6yN1NxziWgkG\/XL6iHE+vp6zOXfFQZu2E9BVpuH0W6h8dPZ5W+8BP2oWz8s7lytwi8CUCHWt8WOvMyX9YT0XBnWZ5t\/m3H4ZYwnA2fOHVIQujyugUGslK1Fm8PMDk0+28IMNE7E4yqPso2bgm4J0iysLt3xdQ17p9EvAuqo+OJk2DoNcWRz7XRHAWudNGbcsh5Tl7tMzCkNvw90oVTJeurTMiVddJTWuGXDVcIvwneY5InGvMtE3Fgaij0rFSVI13GYNFNFafmGpDJ+a5q8Vwou2jHT1xZDMvqR3JyuBMYjUOfFd8\/uE\/rzy60URESLyqDwbfL2LPsACzgoqlx4uMxVcXZTIS3XnbVqPK+FxXGw6lfKGIzeJ28nx48liZbvxzazThCEVnCRwk5qqjxFiPJOc1M2tBvdwGkM49Lsf4vOkHNEkFoipYYrjR9\/krVTDED5B93Ht7BFH4JW4eX+knkRI6wEHegcWXxefsW+7fwxKIw5LBk4Q4SV58UYtSuk6FD1kaV4hgx5vX8aCmPZOxXiboZdkGw9InfaH73SevO1Y8z\/YoHdKnIQVo6eSspfK51Y6UdS0lByYwnpfhv2Mg\/SYH4KhvFmPK15Y2Pi+p9+EEC25xSvD2soWLFU5z5rRAyYsGcNCq\/kpuCnzSBbTvf3VsoRKYVViW7ZuRgrfBnQRywqEOAQNyZHrVa\/wx9FHn9FW9tNCf5LMsO4ePDIXeC4Lw5BcEFtXsl5q84R1klNZVv9OW6lpudN2p1pDE8B6k0B1ll+9dfAmO+nhBNahrIoo7+BB33U+AfJRAc1KIe0RyAhvx0iOIo7jOotiTvhN7JeLn6825aUl8Se8cNsix8WaKFhL5XzQVmJbbBNrtFYMlIQBooQe+F7P88JrQX1Ut4JosznaB7\/RyyoFaYw+u76NR6f1eIvxPSqcClgOvfHndwNM21k6U1nyiR3E8AtfhFYVMwlEGtg0+0kI2NPA5MwhFGWdSWB6tj5S8bY3eStcziDvrnXI7pE0CFymUGXuPlYN+XdVAkDz3uL1B7TWPnhr3xkUlYWvV9sx8kcbem5oKbw\/7z9TmaI5nT4HR1iUchUV68AeN54tiHuwVPVq4Yb5LbGdbYZvlDwJHl7KF0wCPLP1yC0vnXovHDAS32RfMId4pxhjrkF5hIUF92ScIg9Gh4GS3ULo10AXA9uhN+s7PN12afF+8D+LUbif3hcpJxdW+\/eDQ+I+ULwUWEyEw2iO6RjxDXWpDpP6AKXQi521vIea5eAoeWpSdJK0OHyWdSaF031wxe\/GFxaPTRcQkiRT6dhMAG7jmdO2TSjog9D613MB1p+uf1\/ZMuhf57OWs6rPlQmFFW3NzajK2KsQ7KagBBV9Cb1+pt\/BuN3q5scUDzCFXQ95z7zpF+U8sGIqzbB3q2w4nCysoQL03YUKo8xQ41JfgHpbox7otpZjfROTCoNE67yb\/LW+Wi9UFQGhKQCOSsyAkezI8G4nb54T59VH6gd+U6I4mZZ3qu9dBBFiSV8Gjpa+M9RvHz+ene9BiE6qXs7g8CmIbMjS7q2Efu8sSZZlodMw61fPt+DxtJeka9Qf7gReeFxC7DQN9bbxhSmynseGD9RHUVNgp0vrqqijX2UAbqhMj+H4IjOZqF6TKBpj6qbANlkG0o7l0m7Zm9PzX6dpw0yEo9QlOIF40SillolClXZlNeRtrOcALlj8+ciyACs8aS1nPePNHqZm9\/GKEJSQcZXQckcCPePhIAQOXk04A+9NJieKYWra\/COyQK+l671Q0WKyNaLYBLTDeoFQIV+E6ABmKiROUtin1HpmaAio522JwIClN3haa0o\/XGzJEdbxHZGoCtx59XyMvDrLATO0vBxAqOyhiYjrQXbkouN5PRFXTdHvdyz64t0i4XSdY7MMLBxtQeBBqPKoK74YX8W8fgDo0ECuFlgxmKWCrDHZr3hnzZN2PWg+jFIEJSpsIR2U7hRmhplDG\/xN47\/8FW2T9Chozsvw48fzwfAE+PRdJHqIF+Qm5JdgMwnCBadKlzhzECGsqshgj\/sKzCtevhc6tAnv+Ofk32TvNGBODhwzNieKsy93tMxTsMfqBYddLao9Uz\/ft3c0T\/WYPQHV4+359MZQi0M2+z5huJ7wjnfozye7JDZFyxZtc51nM\/WmAvh8n4NV\/Fo5Hve5mE7PVOc+gV+VZFQRDgev4yTHIpgLqxs+GTyovQLdYoDvty9SfHdt8cuxW2soDg0nI\/xjAxi1CuRVMb+sBEVOnr7vrXrZXpJplIOrClJn4iNmqUFBy6bjRfDBDEWkL331C4KTvtN70UQaTDc9GdxXT\/hlWCKmtQ5XKEoksB6fX85IQ+QI8mzCEfom8nfpaQhhOSu0iDz+oL3JxGt98WLIpayBOHdsZiGBRYsBOws5kpmMu2xg4kIwLBLDk9jrE298v6nHKFhvDcMJ+RlBvJBQ9DzaJYW9Syu3cZmYkqGwsw\/Z8X4MEiK4YAIo2TUwOu5YZZiUUdrgOBAF3MZD\/7zPzdp1uycBCQWTfegLsARbnqjOAD\/eP9shxK9hYnGXghf+3y\/xlTTq+UJRgdIGZ15HpVqDKPHv2mqLW6nMQ9jnQYkO00riNuiKKPzvhr732LpBhDQD0sQaFPqyYRmYwlkEa1Hkt\/kw5MQ4qvDJGiqorrwzR92R9jNBYi0azjbDGopdApJadF53xeKGdj3tSmOLwgALopWC1uKWqMYnuDDqQPW7AJu0yMGCrlfpWdNGwZP41Z9JMcK4ogJuq2N+aV6yhn5h8YFdx0sDnt1keE7Z0I4\/PHRWOr\/sInvayZaj8jk+RmUvKfi1FvP21k78IMfHGUdB\/MK9MnbEvdYJ4z5sXZFhmHjwYywhPUesHQsbbV6CXYnmU34+1xXzePY0GTOD3+N5af6ATJ1BnligZUyibnn7EGK7q1jQgCQ+a9nXNJi8zIl7hQFerr4NtZ53PgGAfBql5\/QaLdgZvuEc4BN5c44aIuF2HW8mD00htH0oA6yUkcIixu7ppdodYyYbp7rukecNsQiLNnNijPENQ\/77es7YssY6ciOAOwgGnDiytE9h3TA\/Oy+yqfH+OtKfCezpXgXPQ4nBPk2WjzATBofuoD47BKTm+6peHCaA3rIR4dsBrQOBuMBP2rk4S3r3JepvPqAcnZNh55w5wZprNvlS8Klh3k84XjIcy7eCB59kHCVTTFdLpCm\/jLgPgiM2dWSpbSwPFg4Tc6K91merrIJugsTbEnavFCFiu9\/JzjOu\/PE1uiL2LSdA508MYzp4WsftuxbLGV64WqoeA+qjb0LQlgrxNBNujkXdEaflwfnQphwwYvSHhjnHUSL2xVIs0f5rYqTBwfSP3kJkbjy4jSd11dMGH7V\/nVd2HNkpRlOSYoLPo9SKtBx+m83jtXneSz5+JpIFTSWsAofL2+2zBuAyZcsu\/yw\/IXjx+j48as2aj7jUm9vXggxEZBobTspfVhzEwg4r6Ey\/vnqlDxxsmw3mFgu8lYqNrd8jx3IksIPiPC0CMzEhgobOg6ToO0Tq\/BM3rk9sbyyyGj1agpBPruOpxmko5wMKzTF735NBQLhcKS53r4vk4f\/kGj3UC1cHKO4swBlN9RgR3X3SHAarJqrb+cLLy5C4mFmo9Tok3F5OL3fUYQDkqcaIShjWUXKUwaGpseK4f6iGBliVKntW72L4nV\/QK4V6tohbB3Bdy+LZY6ivbAPzjXONK6c\/aZjRXbuXCs3IgA5cv28FnygNPlgbxbm4QezhV0TTnza0VwFsvmv+YiyV5SL4SkMzYSmSPgTenLgHOdANr4dKysTv0H2Y4HSSJNLXekrZvxH4b5Ik\/GQUdtlNIzW2tnGPAngkMJzWyn8e+cE1K7WrNd0Tp9S2ZY0yg1jD6unoeCHwSijfgGMNeamLydzxupZ9u0m5aANFiGTF0YxXXPsc1z7pzxdqt7fASf4XyB+jqRev+lDCXi8nY3rz12v4PrpU8y+vii3OG0elxw8Coory4qYOfCH6n8+WUDwxcYKiXGl72odhFfAKwQrGWPFZ34tIYew9FUkx6r1A3nSZCNF2XPxSqkiQNvgUctxgZ\/8HIpDJE3HzkqdHUJWZQ0XD04ftCnXjiNUyn+JI7K02CtPB2P3\/17HlZFSE97O4mxjRPxynWCqUIp6cPcGxLUDsMjrgamjYrvllRieCGbNbyK0ecp3Q4pPNOy63r1h1x8TxyoEiSka5Zyz\/qZH9wmIGKJ4uiVCiYxPQ97Ud7ySAyz7zHLnma0tMNdfNQn2BJJuqbjr31\/SrtOQSZXdWdWiDJYozcxXl+d+eC27QwC+JQ8WM6bPf7rcH0CiQpxGRq+xKw2j7BXfkc0J\/9KCCKjt+EQWnZ3iKXu84+M6423PEstlBrsw8NYT3rQ7mmi5VTguxTs+DGQpqfmbo6ifHyJYJIvRO4UUYNsyUVPpLiqVG3sYj0nqTeTTVVrCAcIsvvSpW\/beDxyHrRu9\/GsK6sD2c3SLutSQYcNfVpEdhrqGYJhP58PMt4vO\/P0bKDq2cem7EY6LmvItEPJrnLlKdjWz1egKdCrtWt7T2nD0pbOc\/QRRAl7wSCvTn+A8HwRGlL8kUZvabTmal8RHU++6SYgrCiiKbrtN9u7iKnP\/uYdbHCdfQp9ZWiU6A+mrNuu40FApLz+LWsJVT5Sa88Flr8Pq0PH8cLDiaMeusb9j01qfq8nMK7Go8z0MYw6rOQyB8U5t1Nnsw\/eV0No9TBD6ZZbZ+t8jBjWlWMoSvCBhLtb\/QMIf1E7yF9nXtWG+uR4Pg5vcczz9El8V3DTiCn7zrWbYrpAqR\/i63xSxF\/flYvYEHlGvtnnz6JeuflnRxrvPASGzOdPk++lOmvKTcFoxQooxph0dAn4fcC47kryh1NWe+Ti6E3PUFW7ClAW6Lo6y1H71tL+M04twQld2Nxh5TG9PAvJUxj\/pd5S8Hbchk9D\/vJtsdT8jfuMQWakOUMC4eWZV6QymXdrxjjLzBoUWvvYGPphBni72hkvQUVmhrb7XmolzjAf3B0B4t8K4mpQv5XqVNVlCMtv\/ho2B++5+Y1fhZrgrtXGYxn\/\/yYsyJ9IFIK4NsayLx3D05qGV5WFaKEcbqE65RK8KjNDsG18qBkmlN\/QOHkqfvQHSqFUmHImQQ+MxxvPNOtkEn5xoBAhbG5VXrv8MF+rZL+g67\/jDbvrw6AThHz37rAPi5Bbym8NEToPhDn5plKBr3bR5tGnwsPh2Cw9+dbDuP\/KKIzBjVKVP9VeXTTvjsFQD4ibCIMkE8VFWplb3Id3Jo50arnnzJXV3RIs3GsNUDMEzHxhLAclgmjVXz95q3BxSpoTVDmHtrRPhxsMYPCDoS1awMasrSaDsqwH\/46nZPAmFPAHY9HIaKBsWjxBK5v7lK06qVfl5YNQLVvmvozYvcSZtICx5YILA\/BjAPaiU+9bsSgwTgOKIX04bhlp1PRMsZatc08HVgpAgVjDXjOyjQC3FIp6zkEPiE7ruK561fDkIx86JtN2R5XAlUw6R2kHhZDEPKvGRnOfmYDXg8+2fK1P6DFkfwrzf\/HuL5uPQLHBPrjYnTPZu\/LY8rIkPTI6sRZTMOSRFdMAMJTY0YIWPEK\/OC39PioyiabIY+qEJ7bhyoq9dTO40p9KRVpW1mfpwi2t8+g\/FOubVW+fsGi3AkkKvlQ2BbQiolFa9Ut1r+cY8p8UcmXGDJ2aB3K4MNNALXyT816Ewz9IhsGr9GqH7AerQ3hF5RG3F7dzCzn31eLeIgC5X9847P1gkwFPOdEQatSwml9Kzw9k6C4xtZimkeHdgidNKcomf6ntCkdUffjpMvek3dIsDYo746N1mf00KwWTQfjbfkTryM3hSWnge\/+GvPWlJpUHKYRDJreOj0K7Ne8PAX7tccJ6NnHnpIppBnkvLIjOH\/IJBX\/0jEUKnCTYtKopb9yieLBUILeaE\/\/FRsyUZzF6soHhJLOve9GR+1aqcLkpypVDNKTjFI4+O67tz2iB06I0P9ry3dMoHhu6Y5HykH4cBUuFTzkLuZIzvq6PMFhY7lLuSsAqMkC2ychLUxNLa0NJ\/SkJ1el2kW6\/sZkRDiwVm9H2LYTKEc39\/x7GL1LUs2+T\/g9VwbmTId9uHA4pwYjhsEWilsHQsb4qy0idYHiy11yjTUkGQFAVVwqA1YIcWLX\/6IB95hvZ5KKgBR+xk15md5KbQaooSTSpGiltyXAPS\/le+8EgZlPGHoACTkSAVWR1gl+wLppd8yn0maRxG+W+KZwj9wvfuVim4guHF8K3fF05+8MdOcEbmZ7KktmliUK+V6ZhlRLkJiYThahv2EMNTZinz+k1xtrXaQH0Y5d5UNQmaut9IWG3et35XLbNLjoaBJOYgkichZb5BoGUpQWeeQSn5LIwUFDW\/jFIpBFw3go6iyls5zbvz8HjR76K90u9pbVuWoYn\/zQ8+vKWnP8kCKfRE8Q9xiBmcNv2iEeM8dJLEPfODMNNWDSkL421zPtz6kZQIUYO4ZEUdggTgd6cKgSa1nCgPcI+QOghkY9ovFgU4cEI3tqjhVC2eq1rTmhwFnndpNVkivGuvEIHkWFOhdW27PCHdDr3sA+T0ylSDP0BGGw1oVE+rBkvh7TP3V1cP7HcSt8yQmS1XqzTBC7rsLQLdQcBHZdGzYsQWDF6R35QmU9h5c+zO2acMx0QqmHSkhAPgn7uWWGhwYo2CPfuCq4RBZE4tzWidzeqIDzDeR5VJ3kElYoW33ecPi4VYp92lnUzQ5jETGy+2YQVr3kbArx26VbShS9W2DYwf3d4XhdXZ4khASP237ydmsE+HVWcZqhxsYDTSmttoyxMUPXdkTLHL5OzOXmkqvkMCCOOpopqc0nI1oJx3rELVnfSgcSUJlHQGpArUPlace9wVZWbMqrQs2kl2C7CAmGtCDZvyvgqaLKzGqRzLEgj7ZEKFNuEWemExHrVJUT3bHf5x0bO1vpecyF5swraYvm9Naowrr+xjmVEAh4Quepuk5\/","iv":"547868323057a3527406c9a38a842eb7","s":"51c225bf5a27c352"}
