How hotel chains can put more heads in beds with smart marketing
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"ece3d350eef50256ee0e7884fd972f0d","s":"ac4c46e4d29d344a"}
