How iconic luxury brands are satisfying the sampling economy
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Opinion | No Comments{"ct":"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","iv":"20cc9f224023bd6908a78c9be0b68d8f","s":"438e71c765694603"}
Olivier Reza is CEO of Eleven James