How iconic luxury brands are satisfying the sampling economy
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Opinion | No Comments{"ct":"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","iv":"dc2ad8464c976e8b66d47e856c63fd1a","s":"fbd7139076578e54"}
Olivier Reza is CEO of Eleven James