How iconic luxury brands are satisfying the sampling economy
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Opinion | No Comments{"ct":"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","iv":"372dda2ec7e14e2cdaad486f426318b8","s":"b82e86d6c4a8be1f"}
Olivier Reza is CEO of Eleven James