How iconic luxury brands are satisfying the sampling economy
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Opinion | No Comments{"ct":"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","iv":"4312f40e535d432fb05b466872fd23b1","s":"1f94d7fb0811546b"}
Olivier Reza is CEO of Eleven James