How iconic luxury brands are satisfying the sampling economy
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Opinion | No Comments{"ct":"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","iv":"11ac56ea63082a08a901c5862ac210a5","s":"9167b07dbf414abc"}
Olivier Reza is CEO of Eleven James