How iconic luxury brands are satisfying the sampling economy
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Opinion | No Comments{"ct":"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","iv":"d62f7ecc740e14308de590f024da73c0","s":"43d1b78d438faad6"}
Olivier Reza is CEO of Eleven James