How iconic luxury brands are satisfying the sampling economy
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Opinion | No Comments{"ct":"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","iv":"83c27d51b740574d8ea122f7b30e91e2","s":"b1164beb69ad6be7"}
Olivier Reza is CEO of Eleven James