Steven Garcia is director of cultural anthropology at Team One
How influence works among the affluent
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,News,Opinion,Research | No 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","iv":"3e3021106166c8c589990b13e3028966","s":"767506b2cdbd9bc8"}