How influence works among the affluent
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,News,Opinion,Research | No Comments{"ct":"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","iv":"5e46d50772bc30af3eb520e4a75865b1","s":"707faed450c7559a"}
Steven Garcia is director of cultural anthropology at Team One