How influence works among the affluent
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,News,Opinion,Research | No 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","iv":"274c3d5227fb4254064c89b841dddf93","s":"efa0ea749376157b"}
Steven Garcia is director of cultural anthropology at Team One