How influence works among the affluent
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,News,Opinion,Research | No 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","iv":"e519f71362857f180ec2ebb0231146b4","s":"9e6d6c4a79aa9f49"}
Steven Garcia is director of cultural anthropology at Team One