Steven Garcia is director of cultural anthropology at Team One
How influence works among the affluent
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,News,Opinion,Research | No 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","iv":"e889daeb5bd24976e08e46c56895933b","s":"4c610e9c597b72f1"}