Steven Garcia is director of cultural anthropology at Team One
How influence works among the affluent
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,News,Opinion,Research | No 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","iv":"9a8584fe12ee27056c6522fff607651a","s":"9c3868eca41a8c57"}