How influence works among the affluent
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,News,Opinion,Research | No 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","iv":"0dd246ad66ab78f458d6de8c77c4b6ca","s":"b0c8fd5333502c3f"}
Steven Garcia is director of cultural anthropology at Team One