Steven Garcia is director of cultural anthropology at Team One
How influence works among the affluent
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,News,Opinion,Research | No 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vCz\/2Iab2IebQNb18TkRF5RixSF4cRTGP2jRfW2c9wRRaGlPWXBUA0x5KQS3ytdNFs6tugdhrDnpvDJtkUCi0YwjIj5xgcA2TUCWrLCPx5udUhPaSM\/9f8ghrhRqJw1JP7l0yoOVff0cdwQx5qLio2J1cnzIHK30fCtncNbminUtBszoQXCErXfbgE7sdtbHVVHUjEkynv3eVr8SeeyI3KLLNoPzScFsaWbA7lih8p7Mob1wQNmaX1IxA0by\/5HgyxMtKyoGep9L8GoKuwMUqWyrnRd3dnJzseI7JK59eFghPVATkYWgyLMklVJIhWmNoTYH8Pej7t2AB0VClPHdfER+tWs0Sfe9GdhG1\/Gtb5Skncs9d3BGcQDrlv427Yxj3p714PzXQamzxCR5DWGGAN3iexE2h62o8lJHtTDwhytj4R17Zfsvh71okybaBT3R2wmIENvnD3112lq6v77LYwpvotwDuEjLD8u0poCFHCIwhFUUT2F6maQ69lcIiyHgEXVBe+2+AQl2CN1Iwd4JIuYsjIWzD6kN6FMrjA2m7nmE1VmteLYd37ETP3vQ\/X5o6lm5drUSTVZ7RPOABWdr4ta5nmmD\/G+nX3VLfhrsflkKD4NDCwK2RotOfm084YAwN+vWT65FEvCsX1BpY17f5ZnYkTZM3uDQ+v8ybc2DaZM\/XNHiY\/RnMGipRzWoPBvoGfteFMBBNduTIW+r6XekSbcRN6TVD7pFVO80+vGZzKJIumDGT69wXtzBgVBcXVeFsG49beYR\/s8nlS21qil1tORtGp4z6euHt3Q1eDrLYm\/+6QVmDrPCzT3Bi7FwT3nCCWU9DoAE3WmkXKdNS4TRfzxwQqhLx2A40gAnx1oFF7eM+RrBBXGCilQZEW6GQluDqNuoE3HTbnqD8VaDuJ1dP9MVRiSLD9oS3Fiu3KtOJu8QotuhoUBK0Tg\/xCuJzns1+fVLqUR\/hdpBpYL3WPqubFbvXZfzSsapybnSiwzhh4D8l4IknRj6\/ZYKRynhP4m4CkHa0Beu6r1FMFZR1ey8QJF2mzLYskqBuM60y7pb00PQUmpN8Mn4G+J2qxqToQ6tS8IZv2CmUxWFfjOwuwk5jcIEmFsGYhTzruiXH67JtyZG4IFue5gZbqs9Gm\/PLqP6Y0e5sjBJJcO+EincLKribzksSWh7JZ4mNWNPSepoxMXNa3OTbhfQwoVPJ4sBsRF5pC6GSry3jxtnqWTaBXZbSvtVYd7jqB9whxKkJHt11sVNkiOy8i70W0+ISwm6BO0C10C2eqRXg2vVvsuiXDBbsDID4VuCeUWhpePY2bv7f52WgCxQanJBSXiLlt9cd12850WYAtbnM1NVpQZ54s46fFBL4ckzG2No\/+OchDVCA1a4yJpW0W2mPM1iMOE1MxYsxjhM6rU2f4QlP3OCElEXh4vXwMVkurYjqpYdPK9Y72ortE6AOPjEqfHliXBp6+T1ZlOH+FiEZMv0uDChrFGnDIoHGD9kZH9JiwsbwvjC4aTfEu7zTmqjxg3IV8hre4NHOgx4QN4\/Sy7byHCStPjhjrwwnfAR4syX5zp0Jo2ZMURjnEcN4uFd8JONohiBYwwQR7QOqMQdUJqoPTxojuvYCYpmqQahz7kgf4HxBKrL+hQC1KXi2EhJdzj\/HCxa9v22LUy1Xf0vbCic1t470PUS1mGBFDdqNYKfP4rFBXR+VkcfjJmT2OeQ1iY5JhUDkBGaQV+mKLUcQ9SH1NmtzxYnD72jQljISutAcoLShaGqumuC7OVz5+eJFxih7dhFe93xUjQPrph1SOdzQsfOgsnGTVbiwBFQ9yUFB+9uqTOsUoXdy97vJBLBcwEIDy0ui49GGc9G3JTbhpcP79AiNRt7gXMwndAVvfrKo93ngEZRns2J5bzfVU1kplWFNGTJXj+WVFTg\/ZGro0wVzpSA7mTUeib9b1BRaNMeEvKvBXbHuBv3E\/yKuPLBx8tU7NK\/SlyeAhZJXPeoVgWrYz2iND1LxxIzO7vCF3kdY9L\/jK6fyZNlhx7Q1AoVepFIDJPUzSCrMmchLhWEzpzICigDGmCLlo5El4ZbaVVXnZ1w4AKFeGDlX86OXQY3Gu4sOnRJ5pkp5Nur1KDNFHdmEX2qCJftXuTfQ14BFAYuzADsTS4\/Q7bN1wsGcbBfa8qk4fKNPHN7a5LmGDdVqu9qkA5g4qAHz0X3mBJQQPEgHNm7ZoC56lojElv2K6YqjVr5x1dS0ulPzUFYHVI4NNhCo\/Q3cv+loq7KjwvfVMAvYX8\/nKJ5cPsccL7V1wlCfeNWGBQqORHFOFffOQbR7KuoqeF+Wz1RiT+QOUV4+YQgl9IeXi6IbkmBdSRaadhN8n\/SYxLp3YDPtU58vqxDZxhe1gIsVc4rfrx\/y5yzD5\/ThRg97E9KWl+fnlsidNOOAOPYQq0S0tPWfvhXr2aAfiIwz4MtZMN5JQHZc2lfUbCdsQIGpcd636e1WROnlJq9jetwDhQdvYaRsHm4rxcgcJJtFuAUX7gyBLUdnx5pzWpv6\/RRUG7ybn2fybLD5WJx+TVZyDgcXC39c2ErWMg6cp9MEFpRyhCfImKJC2I463QAWdNQ3F7UwxC4AGWhIfRKevdUATA6hSkZx1J+l1sZLwHE10cEXdugNemESQtB4dt6tHaJ3d3edFvwpgTGewoEO4aY9vm1Gvr7MMWtRswHK97g2QVziHGSd60uBzfg7e1MbcWeC\/1I2XQt1Em6uHtBUpu\/jm8ZWU\/YT\/QPgsoJ5o\/MK2tdcwZ2D8nVOvLf5mI5\/wllRlLTx8gzGBSLq0PybhLVlLvimsBWM26dUficOz6dD6gv8nS7MqzI6xZeiWJEighb+qbzFRsnnenD1eho6N63L5mU2WX4HaGkrgqNHeB3jCsep1abvCJjFqLiwMFnQ+odqiNBmPtyMjkV0\/Dqv\/Oc2EKxVedl1xpN7+e6OWc6nqeNkusuyFi4CCYg6YiSg8VtvTfNx5KbJL3zMYDxy2fWXFVpoAd8Zamd1pOJmrUlrmH23qOOp+VkFqPybnb+GJp4zPWD6gyvPyWoRzXnX9\/Ae6bstXabNiUw5+5PGKZXnzOCJqrfVEIT1NPEm0sC13ca2OQMrP8\/JLCgIYEj0c8FUBDx9IoHlYXVfhKwNoK7\/NYLzKpBJNPjf56Ut0g64v7sXd\/s4NuE7EkqE5LpxICsI1oBbiSEtECVECklq5A0Avvrtry9sdGPJFYJ4L6aF5Buqaqg3ZZ4R5g0rSYpDdMSTOTJbMLhgBOVCN\/oezmHOUg1no1bkVRqk\/huy7LFx0RnaLZpwYu58X6vi1\/9ZRFvbngfTW43X9rcGFIUDRww6hlJKwhJWZKqi3iqXlS6r3JBgWJV+jHMN4FH3dSjTHutK1Ntm8M4ryg3quOAT2C45DV2dH3xqtEb8cbDfCZEzhuiZ+JXZBx6pnzmFxiYtM51BF3kOdmr4NbjJSv8RAu81R3VfMLs2evKGoHlTLsVkFoFG+QiZRS9KwzDl4WDwK4v8J+MLV30xthQCd49dnOhePG6xL\/Tv39aSPX7NfafEKihKrmOcS9rAfpmJIgnDiesQo\/y2RkcimTR\/yj80KA1SV2LmFkBW7uRws\/3wvljFcY34Li7xHVFCr5TyiiqY+XtIeJMEa1aZSDNlGEwLEDSY1c03gwjMyRauAdcownPy6P7PKzI2+MLv7Tjg3YAOk+Z1\/1ZnAV74CiXOEm6FFZh5Eu7dmGHDD5QYzZ+juBZgEtfNsFLfin+I8ASzpbIJ3cUIjFftOGt289KdSifWo5oE7qQgLACTKdVs4xhw3icRQcwEX\/ki5VhrtT9j53n+UDitOtk9syDSD11EyBmFkr\/\/WRKzQBb9qD7eeLwX4dHS0MmXoLYUJF4Gax9p+jDlctdJoWg0jBgMdwQDGOpntQ+8rgtN6DS1Ylqm1tVqdyaj0KHWyNIgBne1qtUhWBm9LQgoyDp7pAqExfaYqr6qF7znRg9kZs5cZe4oGCM8gqITCJVPEOHbMNjI55Nqq11CVDS5Jc4UCo\/\/aO3X2vNCtD9wRoxCj5yM00loHSS9C+MgyB0RzuwX73dcHfUmOmZvJ++58nNN8K7HAnVu6dIxnk0QNq2eTnodiwHTOHCT3o3x4uzYZX5F7Ci8xd7CbFTA1NjtVAMW2Lec=","iv":"591bd77bac8e9bce11140bec69713d4f","s":"309ef14a48cd9d2b"}