How innovative beauty brands attract Gen Z consumers
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Fragrance and personal care,Industry sectors,Opinion | No 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","iv":"a5c71cd076c1d28168bb32aa2d335b66","s":"159a2e55f8cad6aa"}
Spencer Ball is creative director of Anthem Worldwide