How innovative beauty brands attract Gen Z consumers
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Fragrance and personal care,Industry sectors,Opinion | No 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","iv":"e3e98ee41ca01cad46ef3234a0b98ce3","s":"ba69f7f9919cd9e8"}
Spencer Ball is creative director of Anthem Worldwide