How innovative beauty brands attract Gen Z consumers
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Fragrance and personal care,Industry sectors,Opinion | No Comments{"ct":"mTToSe13uVJ5OeoojMnf7GRtIwVmUK5z9nxqSVUi97uFw++WT41K7As2iJutn\/W4en8EjXmkVtjhYbbT\/7BDUvaj1U0Z7+G4P3ZaEd+BDnJ2wg8mGPa8yQNFklN9QxuelD+3ImJGwUIj2BX7TJCApJv4GXYm7\/Hw+2H+dqaUnhlHjQYPH2uUoQBK21XLpBSW50BPMES3EpaBqi8CSZPY1SsmU\/psC43MnNMgpmZ51D6Cc4W0VtAdNwicsV3g0DWJHJWInI\/VRPGKNBzOLHXwVbBYOfEib69gJ1oNj7yXpHzaFs3p3sLxI+YD8uyg0rRHOKhZJj2YZq37osukMIOofDW3Yc3CduqD4fWfGxV86cBCTfofbgt6Lfhz9wuNXZYSVT64SLRFuN7YpPBtV2sUJ8Gvx0fV7XWLjwxjifAVPusRxT\/W8Bsxyc4+uBbvnL2w5HepM1GVKp+oMyGHvztp1RYYP5ilWCvAMGO0Pf1O204GUNeouWkDVSTUN5fl5xhmQe\/vwDXRIW7wMV6auIBpo73dd26Pvz2HGjcDIRvW+\/7qZsjaVLE91wGojg25+R3IVWU5sQJlfKMq91jt2EJgFREgTCsfT8ykYIPb++T++92QA0PaHFwHf0v\/NRKixUplPyPEXSd6bblBiXinhhrD918QJ1Q7ZSwaLd1Xhinp408i8ebome2Obaoraumdc+tT05\/nW1iJJQ919USXo82qx3YMyVZHfkkuvTB\/2pzgbH4QRQt7gY9DLchUruCyflzueYI2nqmVZGqz1SevPUUbux2om7cTuvSHlE4NWmArI5UGjaaqtGDd6owy7QyzX0g\/HTP7NdD3M9m09dSeW84P88C\/JyXlFdSbn1bqxWMzn23htJVfa2LuzRiu5YADqcw0r9gh7GSg\/yNZgcW6w0he5QqTkd1oM5D4AD5Esv1ad1DAYOqyuV4jUab70G6ZkS1Pe+dRpDbHcl5SUEqsWKAPpsYyeR+PaGJk0QRsKUxnAzMK5ZACR\/H4qQNVrL394gpDjaiObJX8TM8FMLrt47oZ6LT6AqdoY8sQpgYqKNXKfnavz\/SAl0dhLApfgrwyanzGTDh7pS5mW9\/Sw8hfA2kh0bO64zoLAw6XykHpMUsUvFICL4Y1jI2sLd8QpKlVNP+r6404qWovLMM4F52gMK8nE\/daLA+ypSZX2yB8kUeT7qYW3KjdrvodZL99RNFvYbmnncdZ\/\/Xb+hitXBJ5H0sBo\/ORuzIxZYbMvDUsb0G0Lz0vLielB7lyzAcKH2Xl5g7C2Og5l5Wol18\/\/dWB4XpFSeti6j5pBGfPL2Y6STINKMcmxIjnxq3vGfTBRQG3nUxZa+sDyFo3IH\/u\/FJqNR2g4jZ+bP\/fPBGTbhqc\/mQwJd1nT6yBkgPbFJEI4mJy1vT\/64riQyz4F7wL6DnskjCd2Hq\/L8UV6dDveA2GDzzbNzPs9fPHicjERgqL2uyY5R2rL\/chKJILCkixKrmjuib1JVgqyiTflJtib223ztilT\/zkOJ4HM1SC1LlLZ3QdYMdiRK\/H6XZk4LvUnPQzh8kKzI6x5TCV3wfnr5IqWx5NuDuYTb8TIZUP18FolfT20mj1w4S7zHs4XKAwX+lITtuFKR2PQNgNSQzTdup0SwMolLipMIFhmR0ZVcZIFzfL7CiuK05QqbP3ledWGqk0I0r+zwWts7PyQy5byTZxJauVR2DT+G6GNNLHhWYEvr\/3G20NNM4MZevuFIOC7kTk0svPnwmOWSYmXtNbkBJ5zqDb7fz7RFaVznMY7znlm+73IKrV0KVsYr7g8QQSXSwYHql8IBs3VxxYU\/yRlh622vok9asN7KuQx5E3HZCmt\/4BWsr9aWjoqbO9XxMAjHPMDtHFPSJdSfQ1BtLqttr2jqEX3SCAB1g15GdcJMY00NXLnTPYIHFK2bDItu52GuEf8AT2SeDbh8zlr5nZ1z9x+U5oLPLPd1tmiWIOSTbbJyS82flLR9tqImYZTo0Qar1NVg6JW9IyAJ20geACrkF6mMGugqHir0niyZEoOd3EpTYIeoSpvQuv\/in0tKub\/wmXfq71VnCZu+rYMI2Vp3GoATo+TuStLxQeA4UYLJbF\/3R5D\/dnm5T8jYffu8YWJiGrIjMB2N04RygDPqGBM2Eyz12rqqpPw+iFYRl8T1dGr9TMlbGn\/rm8GMcznqpX4BImzdLz8gvUxu5EoKIkWOOvznecKcQfC2fqTdD8+DXn0E3dtzHr8i1hnPUMJcoYRJCK7TjaDKyxM5jh33RFUhiGCmeQhCq70Nr\/GxaW2VPGHDYWj23LyXgn69kdiokZMG1UHetPq+b5fmfqG68RbiCdy678+n6+PwDTLBblKXTGi44ozYVEyydNi3bKzVCwxOp71YdMJ5jiWNhpljm0avzjx8K7kVKtD0M3v+Z\/a0aNgEx1vqTsrcsnkkYbksxzf6+h0jPezj61qFX+PSmjnsrSJ+5Y\/+YB1qA5QIibU8syr5OvPRoWlCqYycnb+OACZlloKxWP4WR3X7YuzaiP0Ej2LlHZTvV4p0lFchCLtK352kDPNGTy+AbhYyPf7Eco5y1HW2Lm\/bJo\/Vzk\/AyS47Tg6Lo9fC5Z0rD6oTIEw0Ug7AKo8YZkui6ZwGEVFY4r28UnznoVRK6avXhEXnVR+W8Fg6XawBVv55Tdoip0eIDL5O\/1qCUsGvRH\/e9OAdbZc8bSgC\/j+ztusbkJKAuX9mRHBms9zVYzvKjHo2VANxMwp8q6m53aTwP\/ialMuz2Dd8afY1DPaQFFuxNwlSDqEVklslNobAJOBhD0MT\/D9QyJRRaVGPlwtojNXMW0Ts1iNgbR8jbbmuPV5reqL21ucua4l74pcMHEXnFhA3nGVHkvgM6UIzxL6fCEoo4JWtd7CzgUAJmyQWZeksdYMwrHpi+E0ZYnQY\/m5XhglYX18twC7cNXnVsi2294XudhbG7iYRQpPJSQML25xBdWdlHFu9Kckk2QqcY9ugppeTL9maatLK4z8WRUpc0DWK\/GSyVN4prIY1N1Jz0Pr4b5Uyg+CFxoiHYIqn7V7shCKh2cjd5qoPXrR34XOXOVv4O8U+d8sluAntyFUz91tEowLufrmyc0COJ2F06oJekTl4lXcq3bUiGJ8YZ49y6EVr4g24lDIkmrCespLyooAaWJcCs6FDt7jZM9EUiCi06ndDmb2OZ+6QN9T9F+EZSo5JvLzDhiNuSa3ipd\/7g8zUHT7fiwhgK\/M9ivZYxKj1DxRZgrCqR\/TGPfn8sx+U\/3mC0XXdCy7S18PwGQSZ5CAfqlyhZO5K8NQu\/fcZ9CKRTZpzlFxvfqJsJw9KrnlNRsrm8B0TehZ0gjMSnnNvivtp2FGfdKiQucXqiLZRtqmhlZhea1jdIOzQbJteyipu9ssZlE4eI8WmFIqMmmEG9T6v2GKh8iIqubsvCpCX+JFHuyskCTdMGp+TU8VzinebHxknu1tP3IY1e2Ees\/Xxrn\/uWCa7WSvFoxGTiqk8\/jdtY6z2Kc8woJKXD3jxdrdyajVI76G0FNmYge0kz9xNTTA3czQtMOTnTRs7plk0grH\/UJzMZSa06gBcofyWLDUEEWM6zqZFAWI3USht+K+4hFmEVD5we3KPOrDJ4p7n5NzoE4\/jlkdlIkdiHGiFOGA7i+7U2SauQLiqbMvEDabG3PZWKoBzk82okjaxuBoy\/+Z4nW1mhruFIRFYilrQAEK05oiWwuB4Sc+KMjSBErzydghtSOFyQUtHbwHkmLqomrWoOi9kHz2iMFmt7BP6pDWCsW485ZE6JwUkO22lW3ci+Rbwr0t5mzh1wQQ7aFqqtLIrKNM6SdzFxY7CH5JMRR1YMaZ6+a6\/D1\/LcX+SU10zvmSBQ9E5Esf8TrECPYUcnJAT6kZf43GR264cjWixqt1bcQiBKYbylJ4aBVHOLobRadaLS4uk6wRg51oRqw9GnxjlDR2yakqcyZ\/hxwXSZt5Y31B1s67C3bVrLFSyojpxHG9YG9AAyermD4F+SK\/4mZqAnAzF8EX6hGx9g44np1DPXj6G4wo3V5r2s73kU+s4byAjSusOY26ZeB8kRjhsqAbK8653NylepMcavpD+YNMUqDX8I0nLJYYBSeaPd5P4\/vCS+9NwiuEd6007Gf1N7+TBPCclsNC6ESwGzKQNnL77HrREoAevm1fgcjohu5APw\/63M7PAinRIc0Q7xSEwbcVKn\/\/Z9ygnLLn+p3YqIwA0Qe97wAR\/nBDUx\/xuiKftINRDIhHHJfRXUA39JThiQnjVdBaglZoLLTfT8X6KQyvbeQpjCuUe\/hw0iUvOjPRSdefMRDT+7mqPEvNSW5qMQzZzROUnuo3q3+GgGbqBG\/HmW19aOoeHf1TXBp3th5\/N5G8H8r9sIz559BR5Gxu40y+5lZZOlbGJcHDzboC7Sbw\/Y1VPaXoGSt9U4V\/kgMEMYMMEVXbDeMaDZ3IyrOWhm0BAcYsA00M8TrLmUglZMJGTtfs0edi4f2p4Ur5FOFD\/bjuWqT50QhRS9Hx+czOx1mc3z+g0zpfEaR0pM\/MLAtzEwHViSLdmjdvOW4dnBpnhXMpR8tO1NfA+fHOYQpRh5swXuvYAbpQEMg5EizJvvv5ZdDFIVw4oB4U9okYF+sG6YNH5vXmAvWquY7OrWlKeDjwbVxYELfuUvprp3ZJJZsM7nCm0T0ZmcTruEc4559ibPTJVltHz62iXUW8aCrW5kGWo5oL2dlPyss1OcqpNln2ARdEiMRfQ3fg8zjr9GhE+rOIg1izItzyznj7oq5B3QpCIOtQFXxj0Aspm9+0S5tYLB3gj1xBXoUDMk1U9L8dogS00OWJr3170qZejASwP0pwoWrbfpwbZpz2c4qPTmY9dELo0bgyFWBUHaV\/CRXy3vUIuVJNMweiV6pJG+DCjIwLR9Z6Pf0YjM5eCJuN3atBK9K10mVX9TwhZajDCJUKB0d3febBGzoDh48UoRkyXyNjFUOrLJAHdcR2evQk5uDedKpZSo53SQ3idz8kZovh\/E3cKPV0w+2u8J5hFZ9mS9WZ4C8rZGZKZtB48IwwoN7q2kUwK9WP+N2m3wplh6UcGpVV3YfUXM4fhpLmROj8KpkMPn\/Cd4mAeewZ7zGKqNEUyTTqh5yVtP\/UTmLyZpDm+Iv7DN0UVXgBs3zxEhsWhEw6iDiugon6T90ORx2GMu5OMc9l9B7TSLzC6TyCvBQBjtxokoBZPVuo0tIZ82C16jlz8683fFy6OV+W13pDxn1PSEDgjK+r2Q7\/oIUOfs8I499yVcK36bIwznO3XDXWN8N1vhxeLHTD7tsZLmR6Y1RAeJ8ndny5ryro4GSOP181JsQKpCQxSrh40kjd2XBj1F5IwCgu58tseiRC76QaoKZzHjJaXd3dCklVpQKf32RopJv+kP9J+VaMkcjB\/l6SAaVuVQDKR6i9CZjsqlwar45TegqBwwVMJ6Od7CtaswZot5VmPJfwCor4Z5xIHnzasvDCmMVF7KkNIjN0ppXOtWzYUev\/TE2qp08c+I5ygIKMzwt1Emq7cZrtm4q2bCaBQHJzZvWa854+fjDrtx+JhePbI0eFc6Uu6p+iM5wab7aQYcjO\/BlK4jSq\/tYft\/5o\/K\/bPcaOHGKG76fkcuN92dwnosSudYN9kIIViC5JBr9Qwgy5GMkV9dsoZVtawPh7AVUcrSefwW52aCoTgrEQ74\/96vMDntKYObl\/dFu9xXgOsUPaOZiSy8dwiaQX6lc9M5M+DTI0vhVHVvPg2SUu9ufiA8J4PFRHnS1fKrI+QjKfJFGYU3tEgftpZcQDjyLdOqvrj+0NmwSAHmnTYiE9phDMdXEW0KKcVc\/OST1HEnGDArqXPHwfV\/SwEN9h1OEcTbzk1dpZOV0eNHUEOjVo6OKMNOUaXwQTtLk0ffTvsJ0I35V4+sh5A7MB8QvUOvm+0P611rma11r8WJmyxkacUlLXVWdDBU7RgDHyE9+Mt6wfbxk062B1ZNnWeHXihHYDZt0IngVBFigTExoefWAeV1o+JAV\/EyzwW0G2G7V2RLYZSzEgf34RlB2ZsXNXvPfo0ULPFRZ+7IBrykAhh1EMcU27BcN+Y0lVLD+4+gWBGCD9bybSOwoqMuZkXITu2+QLIKk81c4SoD6e8V4ob7LjF0Zl7kcVZuHZPihyJ46Vu9rCxvYTnmVrdK7QgVLNkEkf7T1dSSrgDnQLYiXWjIrWvOTvtv8mmJh9ruG+ofxnGnvfsyprAvgHhTb4uGXvEsowX0U\/BsAXMaWngvRP2xfmCLe9pLnzvJx1WqDDF11wZcSvhjZYP+CJj3fDf8K6Xiq2\/45vEqz7PU27IQyVv+6+g29H5nLKcd1bTzDNjxtED9UW0T5P7enbfF+3sXFjbvieMEBX2iPSHJZ+oD1Gg1Yx\/9RCT7rI021CAroXxMZ74vA4UadtrU1vxua7N06Qia2gFH4Bp+ZZW5hwMsAz6ATNazNEREbY5BCm2MOhKQ\/giTkKIXYFf5ManDpTZjs1RRyja6CZZhf2DpFS4Ia07KBzCffUmnUv5owFjU40B8b4RlUtNpXMbtbYXxGAHkrZF3n\/HNp3PZEtKhf4hDmALfyve9bfX1BHHs6lUSOHdF2U3q32U21O5dV1jVZsXiXwrKMvHMUh0I48mAqZjjBGSFUr3kMrGT+zKoq\/sOL4Nh31GIG4rOUACPXHXBmIDYCA57d7CcpSTO+5B02YawXnIiexdLq8FeDP6fVoMGt005wP8+VDmGI5xy\/xqqbJW7mzMiQxHklehTZkcsA1Je0XCHXpMPAY6HXZyp\/CnIqbH+RqjgGRk9ue8ttynk188+Bbcqd0qLAcXj3iWVuOTAeH\/jrArIzmLhjdoHztuQXCickN1mY9qozzDBmX+CfppXsy7tY4p7o1eRXoTpjQKAA6+T1TkwrAU505JyeALZ985c0YEllEfzdEhpcnjeXgIq9EKy00wmYuAs+J+f8tf8evISr\/0lbwiGX2npewukKM7e7wzvHAvbmEmvBV9aC6KM8CDUugKHVvLFjGkuwuny5Xcmr1G9EJEYISUqlZkz6JpRrpwDlRVZVVi7eRm6zqHwfHMxtaHzX0HMNDNgRaj2Y1XnyQCE7iZML\/AvqeG8kPlgH\/hzzsDACXaOqe6Mgm9S3DC7yUuNv\/9oZ2pJm9viKWy9iaBwWEkU1T7Y8Aw9DTv9dfFFeUoI1sP5EyrBdedKUcA0UCWh7oYhR3PRRsh683Mauy7s4B0ZGFUz37vOeRSa6vYI2fQwx6FTrqa+xJyBoMuBsyd1Pn\/wmVo9duv4QetZ60iCsaskCBB3ftWzrmrmREUUnzdb+SUW4dtCo6TOjmNB9y0u2VBpZHw0+VRGM05wUwTIftcu0hTA5CPq9XiKUQg+QMO\/DqTowJqwqxaDcm0Pf\/k77MN6W+jWoUZXKlLq+SS7snVeMWbwn4T4GXhoZ9UsVkIpJPlcgJph8a4TaiAW4AeMSJg3\/ZdiMZY4p76C11DhZxUNIxR+lJ5+gJQ250dZ\/rKu+vC6BW629gV9bPu+M5pELun8+ed4\/LGiDvrN0+0dV37oK99MX9LwwyLaJng7JxdIRe5\/YsPmBQ7nWEsqI4kgN9BNTTwQlEqxOxDJYZehMvplatbCnu27XHTFyqquqaRbzQerBFinUKLrseosV67g11H1EL6ScCZiK1cvXO\/MsSndeWH5Pfr\/zkOnWZCrVTWrJF3f+V23TcAeOKGq019\/no8oiZB3b9DAbDiVjUeiIbh\/h75aL1SABiBGdGzIpHUslygz8jKMMWH6Xv9tTMuuXKRN3ReKhcEYt1eTLK2iSUjbgestKyjNSzkLcn11j1H1Yp6C9TbcNb9QgH2ApC2m6gVdKc079bF+92FUCFuvnoKYyNDTiNZDsjrzP7v4ldSk3EHykrb\/MyZehpgWL\/M+JltoXgVbifpq9X27Yv4HPCt966cOJlr3yy7O87ASpJyOTIlcg+1vySL5SeC3b87hzZCb6hmmeYONrIk1jOx\/Ax63Qs7ig86l7anmkvyoL43dsrOjq\/A7Yrd05Sr2UrmXGpwwr2LZwDQOKYWAKZcuq6BnZ8rVmFhncP7bnFWEJTcv+IH6Evy+eSZRD3oLs9zv+LD6MZoGBtAKnSkldsGjH5zlDLSFWGeZ29RmqAfgZ\/CTf\/6be9gz7qEh0ANH4qkxjoDsS7R41V3Sr1FdBH\/CUwRSL\/cvKcS0+fKoL5fbk0k\/e\/wdVvY1+ugYc+OZ0ntniglqZKq\/KR7SR+ZoUZAy0R2br8RE5bl5Fswv\/REXMeYJMFfJ5lBMgbdJkuz6a\/W3J2GxK41rA2i6TcT+W2Kp3sPKBhmWAv2RjofwXCeJ3wSdqhkfxp9SJXtn3IbtaV30uqYi8vBwIQO2M8kqMy2iJqX+JOeHpY5sJBBd27Nghui3rPD+uNoigJTrIBa2qK4j5qd6ZOU9E+WJo7cz4bJUkIz1RlHzcwB+s0\/qRQA0GUxlDsMnbj7pScuWXruIZcwz9ja2QVyXBdQkHkWQCTaF1+MkshZ4I3msnY7kRY2yoSc1qQ\/MbagGe15\/jaeirStNj4\/OrW8hDe5tML4SvXYiTKRPEKR5ZnasUBq8tPyAFPGdiKbz7Hh16L0D19CLlLBWIMkOsK6xZckrl\/z1GjAfFk\/mkx6wLjHkJPAn0ZGeJICml2lbwErYTOnGs\/k2ULUk=","iv":"80d8643a35cad450f3da2f95f790f033","s":"7fc74b4473fdff4b"}
Spencer Ball is creative director of Anthem Worldwide