How innovative beauty brands attract Gen Z consumers
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Fragrance and personal care,Industry sectors,Opinion | No 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","iv":"a96fa516ed36ad97afa902b7076287e9","s":"67f73bf506ecc4e4"}
Spencer Ball is creative director of Anthem Worldwide