How innovative beauty brands attract Gen Z consumers
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Fragrance and personal care,Industry sectors,Opinion | No 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","iv":"92ce64a5651264dfdad89a92619fd23b","s":"1c520172b2d8f8d4"}
Spencer Ball is creative director of Anthem Worldwide