How innovative beauty brands attract Gen Z consumers
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Fragrance and personal care,Industry sectors,Opinion | No 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","iv":"7299bb600e604290df419ee40b0a49a6","s":"295bf6c0a5609787"}
Spencer Ball is creative director of Anthem Worldwide