How innovative beauty brands attract Gen Z consumers
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Fragrance and personal care,Industry sectors,Opinion | No 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","iv":"f827dfb8dfde260bb996fd9ba291641c","s":"514a886bb2e6e1fa"}
Spencer Ball is creative director of Anthem Worldwide