- Luxury Daily -
https://www.luxurydaily.com
-
How innovative beauty brands attract Gen Z consumers
Posted By
a Luxury Daily columnist
On
October 3, 2019 @ 2:00 am
In Columns,Editor's Choice,Featured,Fragrance and personal care,Industry sectors,Opinion |
No Comments
Spencer Ball is creative director of Anthem Worldwide
By
Spencer Ball
{"ct":"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","iv":"902d49f44510867ab5efb017fcf1a52f","s":"0761b4250ef04331"}