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How innovative beauty brands attract Gen Z consumers
Posted By
a Luxury Daily columnist
On
October 3, 2019 @ 2:00 am
In Columns,Editor's Choice,Featured,Fragrance and personal care,Industry sectors,Opinion |
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Spencer Ball is creative director of Anthem Worldwide
By
Spencer Ball
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","iv":"cc992ddf6273484458bfd7bc3ae8b8e8","s":"706f9fe1a740e99a"}