How innovative beauty brands attract Gen Z consumers
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Fragrance and personal care,Industry sectors,Opinion | No 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","iv":"bf1dc71a82af4abb27cc71ee0db28d4a","s":"ddd048cb0ee64bee"}
Spencer Ball is creative director of Anthem Worldwide