How innovative beauty brands attract Gen Z consumers
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Fragrance and personal care,Industry sectors,Opinion | No 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","iv":"10e9a2b907cc7ed5ad35c71c836cd5aa","s":"abe11c0a19d3a685"}
Spencer Ball is creative director of Anthem Worldwide