How innovative beauty brands attract Gen Z consumers
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Fragrance and personal care,Industry sectors,Opinion | No 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","iv":"ef508bca1ac11cc08f3d00ff29072d73","s":"d5dd0a40ba7ab672"}
Spencer Ball is creative director of Anthem Worldwide