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How innovative beauty brands attract Gen Z consumers
Posted By
a Luxury Daily columnist
On
October 3, 2019 @ 2:00 am
In Columns,Editor's Choice,Featured,Fragrance and personal care,Industry sectors,Opinion |
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Spencer Ball is creative director of Anthem Worldwide
By
Spencer Ball
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","iv":"936229d1efe83f0eb12c0ddeb94434c5","s":"dd64b00587ad1801"}