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How long can Hermès rely on Birkin’s allure?

Posted Bya Luxury Daily columnistOn In Featured,Fragrance and personal care,Industry sectors | No Comments
The Birkin bag maker is diversifying its product categories in an attempt to recruit younger consumers and mitigate its iconic bag’s potential decline in the future. Image courtesy of Hermès The Birkin bag maker is diversifying its product categories in an attempt to recruit younger consumers and mitigate its iconic bag’s potential decline in the future. Image courtesy of Hermès

 

By Lisa Nan