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How Louis Vuitton, Nike and Sotheby’s tamed the metaverse

The metaverse will be even more unforgiving to bad brand storytelling. Fortunately, Louis Vuitton, Nike and Sotheby’s have this figured out. Image credit: Louis Vuitton The metaverse will be even more unforgiving to bad brand storytelling. Fortunately, Louis Vuitton, Nike and Sotheby’s have this figured out. Image credit: Louis Vuitton

 

By Daniel Langer

Luxury is much more than fine materials, savoir-faire and brilliant craftsmanship. It is, at its essence, the ability to create extreme value for the client.