How luxury automakers can find the right media mix for model reveals
Posted By Tricia Carr On In Automotive,Events/Causes,Featured,Industry sectors,News | No 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p6i3J7TrzzK5UBxRECQ0TK\/H39G8qFOByHk8gbAZuNux+K3NaHKmEnP2SFct43OgRPOTvc892f6g7u4YV7TVkSQmnFHoKNy2q+p2nAWwq7hyWluZP5QxFxAsZTvXfHvfPF7cnnv0vRGzqNp+zLyf8KLm8e15EPHAL0CKJdCFHzYu5XMt41xYPgQQkXIvmfbm+9o51Germ99+c31jhfcp0YQsEmQB27h9nVR1BVrUpQ1jFiwwcaeaK4vvmXGzwLOPtaKKLA\/gCcmgbQcymS24ABlxZ+OuA2jVjHW3r67CN1GCrgryN9r+xqeLXlgNMxyBicmIhZQHU277pHNuTQUQBB5U\/X9Xo9sqy\/S7ysCr0oMj4+v5gIFajoVQ6CbTSDavy9EHIgMkYUpfJlIHJZJyoBi1tAWrZJIN5gVTBOLe1qbATXDjGWSVHpSj8thUQpHT\/2FtD2Ty5DkCAoH8o\/a+5csF8Jbq9Ayx8IoHY0+Yw4IUf\/XfwKR+4NferFHrPrezMqr+tKDfohd6KKV+g9kUrMA8MSQuWvCVUFXXDuna4hgT03Easy3EaKi3aogkIP3Vl8mZ8xU+gzdT3+FGNBo\/d1MHroU9KHKeQQh78le0EHnd5pY1N3hXISgXvGNsf3IhFKs6D0jMXquO\/dNg8lYzvhN9uct8BvWXSoY9ytu7O8OZgtEGtgLwCRbe+xjfE07nNv4Js\/bEcqJWjzwvyv7\/xiHZDMaF2Fw+p61geXr+vcwzEBFI8BPSrCZk1wCWekdDc9SKisbmbmuEft3976gSUlwR+2adtbZ9kXidnO64iTPqlOVPZbQduAktsn5TALDT+\/LLcvSS09kAqfoqUDoBh1lfVdiOfoJZTB9yfUFybZXqmTkXiVQalyN27YLcH7KEBSOQDiO0lYaudcAkgeVC3k6QzayS4wrndRwRqoMcTPNFbSspUZxHphDuucatMw+iA48TUVulyaZlUWG2klBdXpdmh88TKAl0cHCaqiK8pD4nidmW5IwYTPiqmgWNEzUFrsUFuNhBi1y0T5llEgedSTHoRE0XjDgClhldIZ1gVWR\/CQmnAYWUG2Oeq2lqGfdSr3Ou3SfRO9sLdxsLbww+ImSn5Bpuh7qizgQoNa7uexvhHbazVm6buBVK8l7BJIqdKw0PlCdWoOmbjrKfJ+1FmL8+XURr3wgr1dqQWyCkFIZrYQy\/dlQnJ5yhKmJWZPPTmk\/oD4sA7znVAgQPTpL\/UNiqbYXS\/qakVWv5wTSmYoCRcf\/ikOi+5VES+O8OR93\/NJEjSeZqXAedz8nazKbkJtATmTtoOQMCpSW5ebPwn9Z73HMp7aCb+TE2klRPehHtLL02s7qlRKhN+wXYs6EO2kL\/\/NOmcIKk9uYt4waXdW+C8MEX5h9crOnb9Pvu5kwAKfdvu8iH\/cGZLY1vAglTIgYIzR2QriwQyJO6\/O1ZgR1OgWkER\/3Do1rxwVltNRZ36ugl1M9S0YInL58RvEzKhFZ0hcfTXyEBADf50cdqjoDgsaVBFv2E6WGMKG02Fn4jFH+MLpCmykGlyYyx1P2TWivDYfCskEqHg8Sff1fMIplZuv8UYmow7Z4bdiLXx6ZvQ27PUBDLrkGmA3Z\/N9P+DJ0jCbWsZDNe6sG0rc81kYl3f0K4qB8hFrgE309E8C7EkYgNjIHLiILraPwDx8tZISv7ntzdcatAQYPKzyftXe0v9b1KsZu44Ccj11O5mC\/BmcVaUkO1AwFh8+Awu\/A1LDRDzfYqeSYh8qv1uFsDRQ2sCrHOVPJ5B18i8jCtJkXStLJccNRGaHZk+Mpu1s2R0YN049G7zphqs\/jKRNdUppGppQl0QzkO9hGfd4JJ8V969vevGNU68Z4FM12GohkQeBv03b83JV2mYoNydb12BxcsW\/+Ql1guueHadxR7No7v6n5\/8WVPLCqM7KCEuKsJBb9mjNoX383P+QBogGHQIkoz+y7bL2jyuPkXP+SJ21IWcKsnxwYxajCvc3YH25nEEOdtZairVfoNYA1Z5lORn6NrIL\/L4vHnjmZqwkjAhfMyYA5frMJ8ImOPHbH9EdfKjnddu0EZIPhGQSc1U+9crdIM+fHP3MpMfwsgpex9OrK5ZaDnYqi3R2iDutLUc5dtKTR5RgF5q3tDgu\/4rGJNzOQsrsZVsnrosruq\/5iCLPDvp9kmUllEA3fB3zhhWSAgGWF0O3c9g8U8lBkq1M+ZgweC0IhcQyW332d5u0mfiHEAAylQJwco6PnTT0vJYbg5TXOsDkcxSctm8bX6AsJiG4vuhSlXn1eFf6f1sbCb0diAbQOHhgTIFWd2t5520fOQtmT4Z\/kOLOHh9JOf9DTtu1vUjzOB6bhi+r7+gPMaDsIgklrwFmCsvqpjqU\/IaO3BEhoSJ8NQl1teRAKINQbS6H2MXoELVDUlrB+ZzoCwCVNBm9o5QP8VtYDFSnyl42UERjfeP6ZE+77\/SDPfvxV+EhGvLtSeVklBb5mwyKFb6CZRtUdVnOBkdVIkgMkdlxAfthX0Oud1\/MVHnzPK48W0Q7uLRD9nf77+IHuCxtppEX3sA2Gw3K41LxfO9T4Gg0CrU1Pdr2HMDazia30oODjFx\/df2XrmndIm0+dT2ncDO9NVpJUZyFkYtyzFw0J5zQ5lca23w0zcpkOvUYW7my8gGx6P4Iv3M9CbH6OHSTMUYp8EALalsWEXKuX8wCY0sr3G+PVw6gL7DlqK1JjaUcCtgd0xwQk5zJAImQYWWdLt0r3y5rO5191FgM9BQw1MTBFJ0R18OvDZupg5XwkrLaUjapeDQOAZdoGTYTE\/Ovou94nJW+60C88kSU9lrku3kfjWJyKXjuGZ8rQht8OU7iHFxQBhGlHJ6OTAgKn\/AclxfRS2UwoHlmlBTWNa821Z76j2GyDF3g86ugydnVXD5UumfRtCRZe2LV2MDiBnEEdK+Bs1pu6rRKUggWcMbtn850yvhZB15wnREbadiGt9lxmRI\/\/VkX9lWsLjTw2JRpVjl6IGhRNaAc1M+DG9ayLZsTlwZCPM\/CfPYM4oU3Yzf\/AhItITDb8YHYmRw6dhIEKIea36M7ZeiSP6NOag\/NabHODec\/0WSgY\/TtuhRBTAkREcg10AaECV3kH+R73obhok+xtkwDBaA0fm89MIxtSopeJpm05+mAr\/qib22Nz6KvBIPf7FAzj+HmLfOIX\/fLvXiC9WP3CgTEOj6Fr6UItOIooHSfIygk0w9VAMAdx3kjs1Tr8u4qTr1kYvSo36Ho7rclK+x3XJdJPr8vE+pQgTgEceprRzoA1EJydPJqUfq4HAfo59ho1GqiKse+fUcRhO0hYIJgmd6GNlmvrzk8rY5cxpYp7eQ\/7bZ1ox7ls96kM5yCsoW5IfqwzP+lJPF09ZQ3pX5SOkPEGMRsI6FgI527RCVaydMib080yUO0xAKuLbViaFhzT544r081Lc9\/oCuKdyxPXjj+evbCkoAJZhNFIn5cO98sRgsv4TE7eaAtBAqAnYdwLtlYkT4nzKQdRVzaL2QXOLn42G0aAzcClWjd3egbwbXakHEXis4dys8NddPaAb0JKRIubZU4yKHmOR0not8iuCeUZzVChHwAX52HCy2iJ36EsNTFRT8l\/iknsCNb2UEpdLplj1MbMyg6dsE2UmBbtjDvtMa+HJC0CGP7rWDzDE7yk2dhrNRewzvIrknf3iNTO4GuWdz6d8gWK8y+JkpBGCmGfjpMiiTOAN8kxMwoBpx5yIanLFmYckRS0JO2bgJe1QOltHlwUehQ3W9m98wBUS6rJquDoQ3Z0hLijisgrzaELFHG54bFYLbQkux28VsOeNiGVZkBzrSglaSFqCmcmRtVZFeT7UXfd2wJ6lC54vCaru3obHJEehI0UrM06mKNoZwwEvo0kqORH71nfKP8KdZQI8oXZnTs4eRhqnNXOGSwM0n4H6R6umj\/UWm+FfNU5Tw6Dmdpe2xP9wJbcdHa\/y89MUgfy4UDVYS+495CoVorbY12ipsBOylXaRm+p8rWZXF+HIrNtYnA1gWycl5ubAOJsrYDSQRs9JxtJ8n\/6oQiz5\/HnA1hgeg29kZPxSs3EdSZcdIThHkCPKJbxOMUBmBENnDVy+0MHQCzNQfsHE9ATgIaqX1uzp\/N9IlMQxLrWXK5207Y7voxf4\/Eqq7RpnQ4mpV80r8HhCMnU2r6hTS15Cba0Aspc\/E22vwQt7U1lnozYuFZXJ5VVQUyGbBGWKfquz82TTamdWB0gQZd\/xaXYmSVqUvFeWwpfq6\/VPG2PRgiCwHXztqc4pMcyVPCfNzUW+SwqfbBqWsmZJT2rij68sO\/LVEU\/yo5KjxDYLapQQTjuHsWotCHkkRwCCWeZKgjt1bwvpR+cTwBYvFjD1AusphXFv6bbuFNKmWBNuTHY0chHLXgZPN8pbHatniL\/jPMT6EONjKg4OSGJn5jA0\/7uvYJ6CaHRmdSMcJgnwqkuoK\/Zwj91knxUlb5iQkH\/OHCa07PINkawMLy+IOt8chCdbcFjMoh5OB3z4ilvoQQkdd3hzl2\/mH0zF3xC4G0j0i5RzNOghsVNOEzoX10SEQVwKJBVUKk2n2Ks6fqf+v6EIqfU8+rbpfUx3lOVTZkxNB\/RQ2yiw5DeLJuGV3Wgb1DXAQDaK1QqwMZ\/lRLoRxn6YIjTdPM5gn2L8XRLlTrdwQs4AIQRxwq4QZnk+ASPvX0JzDuJiW2Bg6YbacRwNR8hFxQp1LJdimD0Taj1KCLarWGo3+2d3LI1jgnoV5yr61rDbD5Hf+rdGgk\/DMVZfKPWjqt2ioWJVE26HBTa4W3XcZFWFThkmYrhMxQEseHXbs9yhI9dRJiIAKlIWjvUctV4s4aJqmUtu+3J1Wr8t3hfGdP9KN4OWltnAYFlyFlQrcJHVd7KcDeiWSPSA8r5Gx45mLTKjvFa87F8A0lR7KX5HALk4NAgk9Ny2ARnDm\/lJsWkNUk\/SaF50RP9eFPl\/t65ZfCNDJdXLYnsNyH8QVZTxoPclACMWRFQI7BPktGTEfUxhDdGvHn41KSwFZ7DbQZPtAcJPGywJ19pGlV\/d2x0t3qxPgYQ47foDpxV0cdSNrM53ggAtYv8loCeBD+GaFymFJgVFLFfI1+h40YANbXsBgg57ZvF4xL9QC83CIFm+cQzYW+E\/63khhs6DdD5wVdQuhOmoqrWAmKdbNOU2RfZsoHtwFvkuxisw7fj7DM609MNxAftfjDwykkxX8A3Q4l9GcG1PLDDBSI2On+ws72DQ9d\/MwpMzSaXTq8v\/jYOM\/3SP5\/2gmx+J5mpNivnn1ERG5UMmpsYM9joc1IYaBFkHnFyBUOmXBN8VT1itymW1tpwKHHGcB5nhHhxwC9NUx9+qojsufDkJnHiKnR6\/86\/4XIe3PcDy\/foZ252znAfLVqYVyzYD8VFChv41fmqk\/9UjJRXcSDBUaS3oe9IQAqoA7e\/DfJETz6ZarJ1Y9ZPFKFkPqFJLvdovOTiO5yDVfWQgz9Rk9NyBwwdCl22i4NN1x+a8TMntSBQkm+pEameoYGUvIYywXexrzuLt67ac49kKzqOXIcjUxQZL27dWUk8d9lAjjG9duxpNPE2SJhvLVjwopaq0Q6af0rG+9mU\/l4ivXDCvjZItPAkl08BVF\/dYUMHfbvk40QVowge3R564g+4VRSZlaF3764IQLv6bd07oCLxwxtse6RIdd3LxLt0bgaAmMHHA5389pqtkJOcE0kj4rAtX6Up9kEwuZed3f640LZ0q6pHGld0zjUL480sn87VUUg0ICPyav4zOunDO8X+HpHyqPHe262xmyCeu\/0EhoBZIZFsSUZOa1ay2pXGen3QPI3f35kCvMtPpaqm6smnNBfsHFfc9tUJqYjvd6WFSyhLTkzXSCXG\/TQeFFABihYjoFCs2qbMaLzaSii+3i\/WbMAWbTTNBqlRDznavN7SRlDeNRMM1N5jzw2j75g08TqTMixejSJPPiR+MfMeENYOswRescLyDpjHjKOs6vv3INp6Ko9YcWywhFSXzInTWOieKU95cvzsDgzczmaCipQmgrOjokS7DVAF9H0TPuXrprDZBE2UIE1FftlL3pV7mma0Otm9HR3AbDGi4vMS6x0dQhaUT0aJ4dNXRC\/svFCzQP+uo\/TyHe\/Zge7E5slX3\/M6lXILJbNZqL2acCVW1cGPWjqv4j7CpewD10m9vUTavt7N7csKv4QSAkoKSbSZAp6dlztcRoeYi7X1XflqkpNR1a0fkFHV3wu4gg2LW2bkYIBnpLcBAEbgW2f+yBY2zfk4RWqy6HeQ1mQPRigbCO0IfT93uwa8Tcy\/oxX2yjsVazfE3Y+rlAIzAxTTDWAvORyVtspJnpmsBZ1jqa8AWEJzMo\/J817JLJXAzxYsHqw12HA0xGqKro0kQeLETN8WLvMynzrf6O2DSpM5C3o3UysTfTcWAVVZseIOgMcWwysVyf\/MWYVDHhvaxNJ4F6dWf5pDPbBRVrCahQatybeJyMbc\/fj9BiFPGoV8y\/uIRG8WNVC\/VLJ5PEG0bYAJVTdce4KVZv\/dN11cwOaS7FEgi5NKYJYnw3g\/hz8dWLg9HfsNoUxQZvhdic6rPr+9AauuVL22jfaopICR+PnKYNVCHfZijkJOUeecnnImocEOOaGmFFIfbbZc2wm+M+nPcUNAi8nqK+EewGZDq2fr91AMYjp97Qg\/2PmLjL3lwcTIVvIvy+Ak5wGUbrXDu+uih\/8OowqDjBQVfrUJPaXImIk8zPSk5MkpsevNV41zqGNa\/KccTbJtrXbAcdkisAJvaEVuaSC7zfhcJBtPrmg1XEwuC+NlOW86+CERoQsgXqBNsw1eMOysHyoXLJLTSO\/SpnD3XXRyrVMty2l6WNwtax0K3gHluUuFsiN3\/iAYMmHlxb8wqJeTQjrM3lEvGJNRXyKCNnDSGXP+6s8aG+EyB\/Ttv+DkNyrjhQWniww4T1xUXBRUMoGpSq\/grddjM4srJpERYNFa2GeXvZC2EVZdCnVSDYxVUImnEbzeby59U1+TJQYRSpP8aquvP0qNZb29Dx9tR992pPPcv4T0QlSUkAm6pnzctTwCNNxUFNDc7tFF+OJv4VNhCSRO9VxDTpECe9fZDF\/J9AntfxAUCoABfkEl4tlbjITOfVfP5Gs51vLU3iprsNQ6hnGEQ8zLiecmyHGDtdpzNcRDwyDTil5RTDsAR8CI59oMLcdsLbpv7q28EKAbjIYZXSp85s+enfcs6Y1tZmVYCOjGP\/zAkJUFRzbgbGsdSb3a4ABglBVb6EBQfN3LBgFLfGPKDs\/Mvn\/MUvyrRiugsKfm+Z\/WzkUdvTMbglkhfdUez2qntHZ3PI9\/\/dyYxVwqYduUOnXtytKud663Ch\/yaJJuZLKMsCJaCorTOIcDxKmpxDdVC9cX01YjhsCej7vUaUMuVcW3+inujnUr9d2cpa1J3aUSlKqZDFuZcObBhbOYc6GTkG3utIGsn3lYcgYhj\/GsXG1jYndXbRcFqyOitgF\/7Hyz6+TPnj0VplY2mOY7EXfaSPlRE17xFdwRGRfxBj2jRTgwyRGjOt97apyqV\/eJfFKN+LfPO2KVnZY3\/gtOBfeBwNcvpvSvd+OmTcuXIuuADc3QLhES4+d0cL4BIX8cOsBOPLD6oJCpoeuDiBxDE4DpnxDE88B3eLOdlv74VOsjQxQBimdik7gbR2ej\/GVxnC337RWzlSORnL7OUOIY7izYIbI6cdO\/pnCqzkSZ\/M\/YHcgtWvQJoUwCvhwF4lg9nLiY3e5JdtlY7dQ5u7gDN3VQIj6flfNnOCAObRj6F0RZnYNtc9caymWVAD+7hAojTuhyjlnRK7ze8iAjAgSaoSjfBN6r2s21Llekd8Xl5qeO78SbFjWwhI63Rt5YqVbArf\/6wl+B9V9SRxHpu314Bn9Wzu\/IuvkZk4oyV4uRHdDM15reGp4hL314SRoHk9SwW1RMUxUrXZugNFHSI7s3lzQ6zMRDxB\/h6UltGUTUOgBJmVlg50CDtsGDP7ucWmtXn1tZENMpFRl2NNSLPSEYRwWA6edZIIqeL5gyd7zowlGMDN+MAE6TC\/H8LX90Lz8tsp\/kBi3rEuO1wRJ9VwSvIKRHGiutCaURfIGLolC9yNO6K93EJlJ4kGmMXFZgoqXP99akMjz57TLkfjmZ2z1n0kTbQ2u52\/uxc6eoCDL+x8P0+7T\/0qjY7PJRdPxGGkpHH\/rxPy1yenTR3MFN2RS8efZaMM7wgRUEjlMRrwXoQ7t3HDEbctab1av6DEM62gemSQCyKfrJ2+SSb8Y9aEzNArtSUbpvA3kNsKMokXBnY7OBSIFnkaKgTm1q49BQCGhLBAMfMzVEU87N+NBYEr0xVCxewKymSRAkJs\/u+tvNmneHnj+DNWRwPYofYqo7vaXyzYF4mKoxfn63uvtt4bHWRmPeY7jJs7IMG7Rv2u8ACn42RNy0CE5XvTcKun3FPcrP1L1u3nDVzUkVoVTuC\/IFW0YFdyotCDnWi9CQgGm9k\/E0R99hS\/USa\/R03nddCqV40VqTx3sNxa4l5qclB+g1sBEmRADs5pGxymgPD\/0y4iiKnNnmbxisPiUPGk\/GUwnIezNdf8BrmvVu8XyB1f3vLXZbS2ZjIBBPgLWkAXVkw2JImgO9cn\/QHcP1BdwxMGKGl11xfSWpqvBlGwNguG8bbgtsbneLNFwtaElAJqoKAMC2NVPKRAcVmv5ukv6Qq\/4hUvj3wWEzeSaJT4USwc3F1QpGLJ+QJDB2zdr0y9jGr3EkCBwYvvd0aE\/Ufr+aGb1XCKQcwve1jTHdk7udxYGHRquMrisZj7au+e6MqOty2duu7gbxStJmz6ilPJOXCj\/eU1JQ\/GbCnHTFDrKELx7lWBeqDJs5MnifDH0YFjn9ik+w56etg\/29sU3tmdw6IgFaFW710VIueCVuMoj08W2ebk7rDyRZTeVt6Y6n4\/cHXlWWYRLPdwTJakHN\/\/3B2lvpfq2p71X4oOVBHTsedb9vdVsY5RnsQkUUARdSpq1yp0ei3XqN0obEalu7T6CnNQ3GSFn6qvqmTXP7Fl3FvUL7Mw\/8Fs\/5PfUienSLxtUJ868wd97SNkXxjtJsc6uOB6RLEOeLJHmRlz+dFDuq0l3DtTAjMZ2Zx1gpoef+WjiGd0jPbMVozxkekK8CdJnZ+LfXsej282P6KJNEI","iv":"f2a8f8c1ec3919b0273078e0c8ed3506","s":"3eaa5f3dba891710"}