Jing Daily summarizes how Loewe, Prada, Gucci, Manolo Blahnik and YSL Beauty connect with consumers at home via social marketing campaigns. Image credit: Shutterstock
How luxury brands are reaching consumers during lockdown
Posted ByLuxury Daily News ServiceOn In Apparel and accessories,Featured,Fragrance and personal care,Industry sectors,Marketing | No 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","iv":"2c964b4ec25fd709517c72478f1c076e","s":"3dcdedb7dc6e173d"}