Jing Daily summarizes how Loewe, Prada, Gucci, Manolo Blahnik and YSL Beauty connect with consumers at home via social marketing campaigns. Image credit: Shutterstock How luxury brands are reaching consumers during lockdown
Posted ByLuxury Daily News ServiceOn In Apparel and accessories,Featured,Fragrance and personal care,Industry sectors,Marketing | No Comments
Jing Daily summarizes how Loewe, Prada, Gucci, Manolo Blahnik and YSL Beauty connect with consumers at home via social marketing campaigns. Image credit: Shutterstock {"ct":"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","iv":"e75da1fbe601b53bf0e1067abbf0d7d5","s":"fea3ae7fee0bc9c6"}