Jing Daily summarizes how Loewe, Prada, Gucci, Manolo Blahnik and YSL Beauty connect with consumers at home via social marketing campaigns. Image credit: Shutterstock How luxury brands are reaching consumers during lockdown
Posted ByLuxury Daily News ServiceOn In Apparel and accessories,Featured,Fragrance and personal care,Industry sectors,Marketing | No Comments
Jing Daily summarizes how Loewe, Prada, Gucci, Manolo Blahnik and YSL Beauty connect with consumers at home via social marketing campaigns. Image credit: Shutterstock {"ct":"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","iv":"e879a6f656102546a7b9649d0f00253d","s":"123cca49a972d3b4"}