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How luxury brands can avoid the discounting growth trap

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Discounting and traditional branding can dent brand equity, whereas emotional storytelling increases the scope for achieving higher profit margins. Image credit: Louis Vuitton Discounting and traditional branding can dent brand equity, whereas emotional storytelling increases the scope for achieving higher profit margins. Image credit: Louis Vuitton

 

By a Luxury Daily columnist

By Daniel Langer