Can luxury brands leverage the striking parallels between China’s millennials and its senior demographic to gain a stronger foothold in the county? Image credit: Icicle
How luxury brands can connect with aging Chinese millennials
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments{"ct":"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","iv":"5ee4caef59028982a6ea6409feeb405a","s":"b6d37853bb6feafd"}