How luxury brands can earn the loyalty of younger customers
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"c6f14f20e1ddaad13a8cb647b980059d","s":"04b328a087049d69"}
Nicole Amsler is vice president of marketing at Formation