Nicole Amsler is vice president of marketing at Formation
How luxury brands can earn the loyalty of younger customers
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion,Retail | No 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ODR4KJ00svZCg92K1xUFUygxErMt03XnzEFffiSGX2IjbVZmWz9B6cjs0469F9ujUVP9RkhersNW+HtwU61WQsqa6Np7UTOZdcVMmHF\/t4bdpTZVjp\/WBMsj1Me0xhthjoTelwK6ubbfx7qhPc6gtCrHW0Ss6\/pf6rjTqS7lAkj025rj0\/Ch7xrqNEYngm4XLdEdkkBuz+EXOxnsZtAa3NA1uWEzSMvSjvcKOCRHkOXnz6G9idbJgRzxgDVSbYaq6GccSvI8UKjLDg7nYqUyKVLKYnhf7E2PTXdAgMnT5G8ZB1Wg0NTjQAwGDZ7CEeo\/Zt9tmWM+xodGlY+A5mTaUqGOW9VsACuOcdjLDk\/PWgpEW\/t8pQDOzZGC0GWKSCw\/ztmZ+uB6Q5wQsWgffaQ\/GjH466+iXzXyBT2XddqRTzwAz5u00nG+cwku1urbDqrH0jkjyVyG5uG8iiyrzcj3UiZM5BiFQ2L69UlbifHmh1c7s\/rdbKKXGrSd3S7VLPhJWEH8nrRq5smSV\/wGxCIbsDYDzmXM3RD4gTsFDIGujMOIhHJr6RGp1rrtxTB3WNFKzX9Tcm9ZHotkqzJKMilSYlkiC7ouXBzq20VLBTiE8wxSzEXScJedrz0Ni\/BbRy8hB+70YerE1Bvy6N2wJQO\/6adrWzfQM+vH2xriOj95pGj6unjOjgg6Hpa\/4e51C+Ry8uLdDGsMIorEcw+z3h0JFA6YmteJwxYFOy2jeJJdDp7Q3m1gts957cxUowRtJUQ\/EmYGazV8e\/5rDi7qLIW5ph7VMMmySDbbPRway1s0wJLInDkb\/R7A6GaYOakVgrDxdAI4HeZnKo\/Kffb0AvpidPrKDeIguBoeabC39fgPRat8gCOZFBMYQotWKidHu\/pn3KUDtdi6aknbWwszn8YsqUt7EA\/gWk4RIhTt2kfCtHkFbb7jZ75+Brv1Vcrq8zdCirdhBB5zAaKdbgW3UVF\/pjlPBTDItOcR1wdBDxhkN5C256XNuE+oNIGNTSo+Jh+jPU+0iiKS+BCp4wfMvp1jJGunhJD1kls28qfFJK573h8Bx61\/mC4O\/iZxWnvnb7aIcCgKbKo4TdMmM3O\/u+Y\/6\/0+YkhT+3V8g\/xuIsPSmEYRWJsQIbloj+wTKKEpo6xc8Fy2oz63fMP\/DB66fxxUa77fQ18vq9wP++YkbVqU3PtIgMYhsuhpYPrGW6ViHWPRfcgt4iko8HzBAN02c9ly6uSDio3lT5P\/T3E02dizYchmLojGUQ89JsQPdeW3YK1E+VZMydln5VJA21nA5vh0fefG54BXykJRV2jkqTopUBp3+1vi+mnkOscXzH3zEWg+C6suqk2yrrkOYrKOisdjU5Ex5ON44v6i5zey0I5YKoM52Kwt342jy3Rl\/9H3LR+7Hq6QKkSSuJzztpvzpqRVOYlcqltOEOIwAbiTq6wfI9Y6yArkCzXyYnBmkhHnbeXHjrBEx8\/qRJqO76xX+0EfDAhChfYzB3t5g99yNNpylLpawsn\/SbZSpaM2MhoMRLXb8uPm72GCsVX9k9nwkhSFAFmVaiKx6TE0Ezdjf8v1HXIqCsKH2npyiKoqZVYlIBLr+cvGCZUS0KbYYKzgWlFVUIc33QgK2rO\/wCMVGJ\/OPiyMRu2vQ4DVVqX58ul9cDXkxDX\/85mltta1VK1gdJUASR1iALjpcOd7KDHZErRVTsqVj0+Iwh\/rc3K7XZUNZXsNQpHf6nLNYa63zKPva96EOXpPDQyiYqsl0MhtRdQeKH2DhZ5tySlDXsy5akL4MQsfWNuLZH+7s9iDwePClAGYzU6wJ7iYzZVffsNSJ5ZGpku73cKFXllTxelBBZwDQG8a68Br3vFu4hhSwAmUJoYqWrT3UUTpq7DC05BOZcoTHnmIHd7KTlLWE\/u2bvFV9TH8uAsip26UrnljojrSCCNr3mTis+c1Ng6BDWAAenKu6JpcqJaUhGzzR8KPsJzS+uQLEJIUz1CggcU0fBjoKmo5lyXfBpGCzvwjYbxpYtrQe\/oCVKLXjqjfzdCcJ5DLDezmzO3mtndmW2Kk2eeWerr+zJSCuYt050DjiMHAGuKF2\/u8o5xRbOebYHfSbyXwtMVigXlvzYkVM1CLM6RhkXsVuAVZPU\/1SZQgH6vk0K\/5\/hkCNinrR15uKf0l+zmXojB3++ex+29eEz1\/3nT7WJhc\/50VIj5\/QJ71lT\/aJW1Z93y2b\/Qmx5scOpcwO7hXV5kaVQPs12wpSoIp9G0JM3mPrmiigMfmcvDwHt0RlkZtVV\/d3IaPlW8SfGWd+AwXNj8heMKV64xhpCj4GZbFSaR0Px5yrzJCKlic7ZCQ1Q1FXBbcdW5zOnV09FAEf4hnBswHudVZ6rnYeZEQEp1SUutd5pGcu8dgAIKyw4QRkNapw266P5rCjhMcrSJWE1NpQqi6gMPH+QS9xLi3KgEyI2\/yaJuKDFqklmpm4Olc2htRA0OtMhxPFRFNzpLQqDPxoYtcGgskZIMbQZgYmV3aXZsnDDP4YCIbOFoJZIkTXvdrOc02l9KZ\/AcEg0bKjtWqGQyk1v+ZfMTkzVBRCNl2DlFSkEXFyGn547X5qUuCCs9LMGnfrAaeXronN0LITzJVsn+gsdjv0aAZUoaa1nI0V+v7\/RZdkB\/iPmuwV4maB89TwcPmLOxrfXKW5EXKb5u5zaA1GLOY2TBDVF7Fv21VEk8QM0l7fEDQdtL6cE933AknGpUqIfamA8Z8PDEAb9aEYomzaB3iPN+Pp2c+qeVHxEw9WvQFfkUiXiMYQuxMBseGRNLVPpq3hasCgSgauU9RbYZ2IoxHhlTLO2UxPQcUB9NXt3TAKLB0lL8bFBNhiovlmIfxabqOvUEh8pNMle3cVJmzuDYGREjFAafsFwbXBxvVxzd9vmLlntBYCY0fCPvgnCDtHAPIZjSbzb3WxdRAcM8N\/Pt9kPVmA5M2JGjTLDg7PjkVso+z4gwxLcstybt9grE1usmSRdjZcULeU+aohXRbMQc2sDBBDm8HTxiCPeOnGYPoEWnANI3rhsGwvNM8rMhG\/nPo8+b28liucZoVzba7o3ng1fL0TX6wCxwKTaKFRgsGkVf2oLlnTldJZX6l1o4lWy\/U0Aesp9+bUQ74YcWcW+YoeNxaHWoa1mm7eNfrLTOvE5urnDwHNS6S8cQpmju8MV5GFfH7q5E9d7vIYrvtXRJVD4fLe3aNmaj+3yZhUJJ3AwBBS0YGfx0brah9OOZs7N0K7LoEEyGrx379TtLTcQGaCdVyslRMQG8binn6BlM0KyGphLUzLKtzm+M4qVWho+Y\/rGZXYkIf6udd\/9XNCeYOjvQfG6h8ek+0u\/qOelq3wTfHHachUuUr2blz5GD8Ou6fb2x0l\/L8b7z+GHQ9afeDDlct6D5eDmpQdWUfkUHsku6lSlJRA7XhJjNhZYgGs2fddoF7WH+LOP5kHP5N+f5jXFOkmL1UdvDPUDU07rNS9bnKyam5AeYKM5BuJZz2Cf\/nHHt4e\/lpg9Zpn3abDHznDVmREPLNFdQCo+JxBb34uaLL9ZkpbxVrK8taZ45xNITTSqu5RDGp8UOjhNAfQMYZn3HTeCWA7CfJKWRrzw72amrO9jQAjh4szO0h1Q6lAiI5bKXPsAKFqXTBHkQRasBvktC6XSid99OEfd8wgfLLtelbPf\/kKENSEgrGB6cxK6aWRl0puSCBpJoldGOPyD4QyUknS65+EPmcJgB5PtpNDtWRMoZcqZ57uFvX9PRxwUIgjoWowYZwND5wCH6hVDQCBff1LT0ZYCi3vfTblX\/Ed5yxkxnhc8uQGQrvjxmF\/uxAgdQ+bTBkZ0Rle78OfJ\/T6Qh1IF4AhtQRwYzj2PHvEYHqHBbZWeqodT7XDKnMFbUt7r\/jQiDKO7yHuKEzKmtGdSp09V8tk+tOjh6Au32FxIC6G+YJeK5zYr3pANPdrZB58KXvBK1Mz2QYytRgoxLuAsHjNHwEiqjkR15CD+hdJ4F1ZUIJORj+sMTSMRt56NNZeOnnTRDyh01tDjlbza\/Q59H5J21xovQiz2UtYI1ve3BfYpOkb0kgI4oIyx+pwhXHhqzAadcxqhjbbjmj7I6ss+6IKMcDLVX26XrdpjzX7TlBfO1GU\/zchNyqDvkoxRBca6X7hYlCmptn21mfYPNrbocQsRinMETGXU9OwrjNRUQsvcWjTo7MRiOSlb1k8mzUfDEq1TDXssJmjPkDLmSzVTmX4IDF6ni6B5kVr0oJpI6SMRDwV\/5037ravpPB0kBKyOSjEbjbz48rcyPzhQr1lxbCl69ZmNOMNgo9wPnyw7jTlb5+JGGdWCkGUhPA43zl5kMo=","iv":"cf1315c1089b0548b202ab75a1c85b9e","s":"f84a3a6f8ae17498"}