How luxury brands can earn the loyalty of younger customers
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"2a1f0095a7cc9bd9760b66b259b05b51","s":"64fcc2c3cb7cf102"}
Nicole Amsler is vice president of marketing at Formation