How luxury brands can earn the loyalty of younger customers
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"2b9af6f078bb10bd2a3376699b2032f7","s":"6420a42cab009f87"}
Nicole Amsler is vice president of marketing at Formation