How luxury brands can earn the loyalty of younger customers
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"665bf2e6e5b25517129d5e381fdd5f5e","s":"9c40941087812fed"}
Nicole Amsler is vice president of marketing at Formation