How luxury brands can earn the loyalty of younger customers
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion,Retail | No Comments{"ct":"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","iv":"9fa67a850c56bdb9391ea1bba71d4828","s":"c5b883a331a10cbb"}
Nicole Amsler is vice president of marketing at Formation