How luxury brands can earn the loyalty of younger customers
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"a73ed7e72df2a4df8bd1e55551cd6926","s":"26b4aae42aba5fd8"}
Nicole Amsler is vice president of marketing at Formation