How luxury brands can earn the loyalty of younger customers
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"b8c4ecadc381bca3a65cb56bf8a882f9","s":"ddea4f4e405edfbf"}
Nicole Amsler is vice president of marketing at Formation