How luxury brands can earn the loyalty of younger customers
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"c13e2b5477834448dcf33c2ed658a07f","s":"2990b1df524026b4"}
Nicole Amsler is vice president of marketing at Formation