How luxury brands can earn the loyalty of younger customers
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"abd558d1d938daa5b147ed55876fd6dc","s":"6f73627b518d80dc"}
Nicole Amsler is vice president of marketing at Formation