How luxury brands can earn the loyalty of younger customers
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion,Retail | No Comments{"ct":"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","iv":"1a13e808d954d6aed405d19d16090b08","s":"31245cfa1a516d07"}
Nicole Amsler is vice president of marketing at Formation