How luxury brands can earn the loyalty of younger customers
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"ece9474853cb8253bf4ef8beeac58d05","s":"18efb7d8220dc595"}
Nicole Amsler is vice president of marketing at Formation