How luxury brands can earn the loyalty of younger customers
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion,Retail | No Comments{"ct":"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","iv":"cbbb669f55d9f87c8b00db1822c8d085","s":"b4fbe0ead21608a7"}
Nicole Amsler is vice president of marketing at Formation