How luxury brands can earn the loyalty of younger customers
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"74e4d71f236791c48ee71347eae06202","s":"f9f5621944751114"}
Nicole Amsler is vice president of marketing at Formation