Nicole Amsler is vice president of marketing at Formation
How luxury brands can earn the loyalty of younger customers
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"cb1d03e002b878415b6d442fed56f870","s":"fb5b771ac4f6c752"}