How luxury brands can earn the loyalty of younger customers
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion,Retail | No 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PezmLV5xySjcuG1Cu17a1fjMgzL2BaMrIa3qqzjAwdwh\/0rz9dI009b\/jSO5ic0I4JhoDfuxDfHXPz4nnxNDqVWtyF3vrLlS6q+SRp0ZopMA7miOExygDCDDLVJGApuPmOll8Z3slzykhKdxrP9\/+VrmA8icj+bJxFE+d3mQHJXrPUm5OMYBIpcTkcSAjr7x\/HUUY837F9MULBLMS6IkyEWlVj0rsCbvJ3CtlWV7hOTzH1kL9wn2+6JAc8PkVRx4hgNQi9efDoJjA0AAz5q8oy+p0aGUGl1+Y+yp\/J54Huc69piXGT49sMa7sTlQ4uGf55Ru42\/kiN4tEc0SMkX8\/LIPZJM17ui\/JW2+lOYCEsdpW5G+heW+ayZBxT4O+tsvfxzvDq1O52zUIwsG+yv+SQCEMZQmceq5V3V6bPk2Bwulb\/HezxoF\/nm7jB7opq7cZe8KtJWHhH7IQBcxSROCzwvDP11jcZtFfYAEHPO5U+2sQ3x+uVgzOgHLL3dJgFhMVauycIBQ0WFypM5D+7HXqZRmdrmAFq0qhNq1EviVTRLKpOc8J\/nt+3iGEgIXiMWO8IWPml2QpcU6uM\/ymdv4MgrlVF74BGHwVGZeXyZh+PJzvXvbem5goHkGURk1LIxd8T+DGIpkUCKE5l3lgVk1KXSlo0Ft8xKEJOheZsC3P1BSuoCaaMwSttU1kUVsR8MdDHFNOeLfp9a77JYG+atxA6ctJFJoI3kcR7RSLo4Hkb0l2IpRSUju67RNBgB3W7+R9UeM90W3IyUws5oZe1UNY9B\/PB\/fhS5VReb+QNPS+ZTnQeS+4mG3JcWyGLYdqYb7X\/wpAnlMRKLvUFoe\/aK0slcwjKRzBBp+tRTpDWhd\/t69YzW7TtU58c9tsUq4A2Faql9obDm0k44aTut5yViTDdjxjYgx\/zJWijp+UK0BVdzhGxA3j2EyZvwRFLO2XlkPDdttzu6L+Nz2Z6WjtGVY7A5xb9apoTGHGvjwx4rAHXbiys+OETQkjHUdJEugNBHdYIPJX7TvD1h+M3BWSDWBDUs7Itimy\/U2IOV6U7owq0WsidZ5MBvW2aHtAcCzFCD753v1ikqlYQk88h4IrmiLjAzRxQMB1yum35ItAsqLddgccqe\/WqDDiFo\/Sw+\/aO20B94qnrrBHCBIJ86Gn1Ty1IHY7T5gOBFc0G8wnaOn5Pj6ewqcNtCR+0nSDLw93MapnARIed2Th4VrNiAhtOZljG7yGH9Nkr7oQnioxUXGEjWxjwdFqKuJ5FxPOLjJZqebhzvxbqlod\/I5B4B7\/xlSQs3YNz47vbMHagfbRNsBogLBD5+DyDWcNlhWtT3XhGNhYHb+BmVckKfbWsbR5zSP4YLuHZ2+Ly84vOLuC59vaPJnjJhVfAIJmc9kka2jinkLFUCOr8LsVoohAcMbUOK4fl2krK1IS5HgtvUVv9uUvBM7Nk17mOyiMUjrt0Q9KgCXJAakHIkQLxA8r\/UXxUCJoWEdlsSV18cL4V2VkdHSU9Hmeyi\/yUii7m96VfdN9Ix9TkwzHImNw9bpp08kUDK5BEyKbzfhU6NQYnDvqF0R+zqqjFACXFcC\/+V8XLH2xJAv6u4+tpUf1pZ3CbDS134pnXWc1XXTidxRyI9O0\/HP0vm9Ir4XAJO4c1LOTOkQkWuJ8fGS0C\/gMylQmT30H0Qu8Oh+\/F7gMAhIhwQNPrnk\/2tGJQ0m2ybFk4rkQVCRhw2LvDcZqzbEvubN41f8pvWinpVmaXLgWF9WYOgMJgFuY7L7W8ZzW5A7m3Jdw6ViMlgTR+diX+TWA0mwKhO0rGDL\/ANkg05oR4KFG\/RQ6MtaSPqpNCRw5Do1RQMSgf8MaoWqyaD4RoRmAcKNNKYO\/TnU+Vfs3O\/0fDKQDYiMUnC7BYo8qVUT1otDWd+Sv694md+MO8aa80HVAXghSEcWgCsrcJhAoY+tynZCWZuMsuUsf+Cs6n\/nGW8XgYPdaVnkpLj\/ZgHEH52R7iEo7PPyUhYXZUa2Zm+10UTR14hEEvOimjEWnb5+O6qXBssM5hc+mgQt3PBl4aK2Ivli5Pb6V4PDCpelZJu37aYSweB1Du+Ft5mWnpnoJYdyqhGUYD2aYYJssxrV07RsmCt0lvq05HJfcF8aY+SjRQdQrRh\/ik6lDVoS0TjwHbtusHvDEN4Mje+\/1Z0w7VTGqfQ7h7QvytfaDJ5edTneE59nz1yBU6XunJ\/MnsQ\/jDCe7X0gRHUBUs563htAxT6Ag9Cqtfxp1h0gE5ZPZHI0e\/W\/N0BFYt1tLNGXykdOtkEE2cJuFVRtFkvCInpciVO7R0vreTvvqLC\/2dWkme9iuiNXavT\/If\/smgSr\/\/P4dTjKhTm68LpOJ\/fhRu6zYE1yi07Mw1GBlRlbdyf1J0KKjU3UzVcTmPZc4dGGLVRsFk6IK4WJj1aGbdOncbBUX9nHKKBoGsMhWZLvXxHe4t63y0YNAD2Zk1efVtqxt8qaZEOc+r\/1YIR+uW5qYKnZCnsO3R8OPKsR\/Tvy9IjMkB3s34+XhaA9ev\/BtjDfOfuvDyTdWwqE\/K\/s25dTyGZmOQ0Y3ULDscoEZYzHHWuz43VffgkaEewZNjvtOoql5xbl+3A549GN1GUqQygqayHpsBXfdZyp85RodDlhvS\/T+hK41JWmFa1YYV9SJAP44LuGW6TGWk48jDiyjpNwTFFGuoWw7x9sR6qJvZulLqT\/PEd7P0te14TMm9a45+qzuqgPeJ9HwGU4QwAeppCasfmtbB4kpiGrpGexkIuqaYkRGv\/MhFbrbK4UVTogOFaDis+US2okQ15KGa28xBEsV6IgYogEPdwJ+h\/BBCMviQhHprX9IlR\/kcKFVrz0RUIcUJ63bh8t+JXtMO50AePHhzRdAxPHMUFxVFRGADWY\/9UA+Zib3ONfQDCwLTWfnvKyNBKTeyxv\/SMAbkG2ch1Y+RacRlk6yExw2L2WZDhENyV+Jm1uLhFnWnGkbmqBTVMEJoWXUioiAYHpvoCMcvLKOJY\/Xqyp87IwKj+8g0Ald4lg1mgDISbW2xjeXan5r1zPdGnniedR8d\/+ZpnBvFZ7GoP9\/VHufNWunmzcoNYuvjNRJlioQKVfdWIKPQbrrzu0JMkiuELxacPX3SOj28GDzy94FrbDbm9M5yNbu05aO+qVy3OI9\/hooVGo1QPEkBa+mMm8JN5n2zQXvjDn1tEjwNxLoFntcQqj49hZGEFuYYR0yqrT9iDeKW3Uy635yeI7qGSSOe4TtTCyK7+JRfB+Uac9MpFEjHaHyfa+tdy0qlEoJuqWDTRDO23j8G5FSwp81bp7iZbiufPHXTuAKaJ4tcdgUwej7361YUcy4wWvZ2mBg+nE\/5moK7p0pUqCYhrZ2s2CQIzCBgGGFwmrLI2JB6FeBIRKWmcwEqJD8lgory+knBksISCS+P3AnHLi\/N9YpRq+Hxdz7pB\/WqFbvm5ELP8koF2pISMDSyuxKKKC5Xp0xAV4k4UU\/TxzpvurnnIkf91tva9Ix9mM2YGn9n9JFDGaZtg3PBiRBPKDHIn8ORbo\/NYvJF0Kr87ExDl8zdu5kAGvWkT0xM78p\/6MKdnn0Sg9\/DffA7Vzch5VNIAMsdAOQ7\/C4yYSunkOYrb6KIxdV3Jo7buArf5KhwoIo\/ZAYItmtdwnwKac6tqcF4e\/kiSH+NjBmQNMMVIlrpDrUPzeHyMM0tszQ5jrsTlSDIp2\/YV\/n6lk6UnhMzgnVhSYvTFR40meEGLhwxccZ1LOfTyskh2VhCkS3sy5Ynwrch5tHOMCCOuuHM3A8PIl2TKhMJMnzHbcw6URPBaDMguJFOmMJlDzTSHInvKrDK+YueDIFl\/u8IGpTeHgRtpEHhQntIXULIlPas2YGsJotNZBsqRvxV6NGUCTceTjh50wFe6Qcvow7NuHZ30N+DTmGQV4m0dq\/lPhO0d+P+9M7\/TJbtRzRIFhbiTF+tem\/N9GYzMueDN8+JQEr+Q8yAu0QpwXkx3WeL3Ic6C\/jgq1lp+PX0FW16yyuBE0oEDynGbDp3tk9P+x1hEyVlMvfKXQhg2UARR4A0aJYgzwQxUGeNurmtsh66TucSknRvCYlfHPgTXjQrhgERvb67LJ2L7affrTDtrbu\/PgcHG1rAiL6E88HXsreD\/rLGSPJsCpLOlgEMl9w2weDUsa8dPqlnEUzNV3mgXs\/1RZ+1PIqhLcu0emgzcRP3yAwSdP8c0dyFcZakSEPBXrzORcqUut4YOdnoLVnCoaaPHfsaK+2u4Z5ijpBk4R4u4hcQHOkSNfxtPWWTIqVhzXbXfn7TAzxAMViSFEaPQxND2ZHnrNBXKcUfcagOzXV73wA+fpix\/3HvXc=","iv":"f1f2a16bdd09a2838771fd58766229bb","s":"55e7a2c9bc1855c8"}
Nicole Amsler is vice president of marketing at Formation