How luxury brands can earn the loyalty of younger customers
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"167d590f232fe7e9256c8c05f93ee8e6","s":"012b63a073c1d9a5"}
Nicole Amsler is vice president of marketing at Formation