How luxury brands can earn the loyalty of younger customers
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"5fa66ab66b7fd9091222e56fcae724ef","s":"c867bc69547c29e3"}
Nicole Amsler is vice president of marketing at Formation