How luxury brands can earn the loyalty of younger customers
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"4f258d9903b0c9328a370d777ee30d6a","s":"1831ac917940cfa4"}
Nicole Amsler is vice president of marketing at Formation