The Hublot digital boutique tries to replicate the in-person sales associate experience. Image credit: B-Reel, Hublot
How luxury brands can innovate in digital
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion,Retail | No Comments
The Hublot digital boutique tries to replicate the in-person sales associate experience. Image credit: B-Reel, Hublot
{"ct":"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","iv":"05a48c54f6cff2e3a1f5d6f3b6817bcd","s":"9dfd28b9f8cfc361"}